Sohu is dedicated to the expansion of Internet mergers and acquisitions

Sina's competitor Sohu does not seem to be moved in response to the merger of Sina and the crowd. Yesterday, Sohu's board chairman, Zhang Chaoyang, made it clear in an interview that Sohu will stick to being a pure internet media. Sohu does not seek the path of M & A expansion, and all businesses will depend on self-development.

Zhang Chaoyang explained that Sohu will stick to and improve its "purity and accuracy". Sohu will concentrate on the Internet and grow with the growth of the Internet. It is emphasized that Sohu is going to be a pure internet media.

Zhang Chaoyang admitted that revenue in the second quarter of 2009 may have a certain impact on Sohu's influence on the merger and acquisition of Sina, his old rival. However, in the long run, the competition between Sina and Sohu is obviously divided. Sina adheres to the network media and advertising strategies, while Sohu sticks to the strategies of games and desktops (such as input methods and browsers), which means that the focus of competition between the two sides has shifted, the intensity of competition will also decrease.

Talking about the financial crisis, Zhang Chaoyang believes that it is very important for an enterprise to maintain sufficient cash flow in the financial crisis. The financial crisis has less impact on Internet advertising than the real economy. It is estimated that the growth of internet brand advertising will not be as large as that in, but will still grow.

Regarding Sohu's cash usage, Zhang Chaoyang said that the cash usage in 2009 included the continued Repurchase of company shares, increased marketing efforts, enhanced technology and R & D investment in new games. He revealed that Sohu has used about 0.15 billion of its quota since the board approved the use of $1/3 for stock repurchase. More repurchase efforts will be made in the future, and the remaining quota will be used up within the year.

In addition, Zhang Chaoyang also expressed his opinion on the popular topic "issuance of 3G licenses": Sohu's current wireless value-added services are still traditional services, including MMS and ring tones, although there is no good revenue yet, the issuance of 3G licenses will allow more mobile phone users to access the Internet, which is a good news for Sohu. Sohu will continue to explore new models.

Previously, Sohu announced that it plans to remove Changyou, which runs its online game business, from its independent listing, but the financial crisis may delay the project process. Zhang Chaoyang made it clear to reporters that "everything is ready, everything is ready, and time depends on the market. We are always waiting. If the first batch of IPOs are available, Changyou will definitely attend ."