Solve the problem of agricultural products unsalable, rural Taobao what is the trick? _ Internet

In recent years, the transformation of rural economy has become an important issue affecting the development of national economy, compared with urban economy, the rural production model is backward, the value-added is very low, and the speed of economic development is far from comparable with the city. One of the reasons for this situation lies in the rural Internet backwardness, information occlusion, can only rely on extensive business model to maintain industrial growth, not to the intensive, High-tech content of the business model transformation.
The impact of this situation on the rural economy is enormous, but also seriously hinder the increase of farmers ' income. It is worth mentioning that the CCTV news network has done a period on the rural electricity Business Program, which mentions Tongren and Alibaba to build rural electric business model village, free training local villagers online, so that villagers can buy a variety of daily necessities, while helping them to sell the characteristics of agricultural products. Through this news, CCTV has passed an important message, that is, the electric business will bring important impetus to the transformation of rural economy. As a leading E-commerce enterprise, Alibaba has been in the active distribution of rural electric power, not only with local government to build rural electric business model village, more importantly, Ali also launched a special rural Taobao, used to solve the rural e-commerce development of many problems.
Help peach up, rural Taobao for the villagers to recover the loss of more than 1 million
July 13 Six o'clock in the evening, a box of boxes playing "rural Taobao-the origin of direct ecological quality" of the peach from Ningbo Fenghua E-commerce Park Alibaba Rural Taobao Operation Center issued, its destination is consumers all over the country. As the first single of the rural Taobao, this not only means that the rural Taobao through the upstream channels, but more importantly, this to rural economic transformation, promote farmers to increase income has a long-term significance.
In the past, the villagers want to sell the peach to the field, generally only through the two-way merchants to complete, but two-way merchants often will be very strong, because of the peach this is not easy to save the fruit, more than one day will bring the villagers a big loss. And now have the countryside Taobao, what is the situation? Alibaba rural Taobao business director Sun Lijun said, the original villagers sold to two-way merchants purchase price in 5-6 yuan/kg, now through the rural Taobao, the purchase price can be raised to 11-12 yuan/kg, the activities of the conservative estimate will save more than 1 million losses for the villagers.
To be sure, the rural Taobao in the future will be in more regional practice this model, and the establishment of a nationwide coverage of the major rural network of electrical services, agricultural products unsalable to farmers caused by the loss of the phenomenon will be thoroughly resolved.
Enhance the brand awareness of native products and push them towards the world
The other important significance of rural Taobao to rural economic development is to promote the brand awareness of native products and push them towards the world. China's vast territory, many regions have their own products, but because information is blocked, channel is not unblocked, many native products are not well-known outside, coupled with rural people on the marketing and promotion of ignorance, and then high-quality native products are also difficult to move to the development of the brand track. And as an independent platform for Ali, the rural Taobao can share Ali's most important electricity business resources, and will inject these resources into the rural market, to help farmers quickly use E-commerce to expand the market, enhance the brand image of local products to achieve brand awareness and sales of double promotion.
In addition, the rural Taobao service is not limited to dry goods, but also includes such as fresh peaches such as raw products. As we all know, in recent years, Ali has been active in the layout of fresh electricity business, and dry goods are different, fresh electricity to the logistics of higher demand, in other words, from the procurement of goods to the hands of consumers, the electrical business platform must be completed in the shortest possible time. With the entire service platform, warehousing and logistics of continuous improvement, Ali launched a fresh electricity business will become easy, for this reason, we also hope that the future of rural Taobao can be peach, hairy crabs sold around the world.
In the author's opinion, the future of rural Taobao should be in the coverage of rapid expansion of the rural market for more in-depth coverage and excavation, at the same time, in the entire service system, rural Taobao need to do more integration, from commodity procurement to logistics distribution, from platform sales to feedback, must be systematic integration. In this respect, Alibaba Group senior vice president, Business Group president Wu Minzhi said Alibaba plans to invest 10 billion in 3-5 years, set up 1000 county-level service centers and 100,000 village-level services, to achieve the popularization of the rural power, to help farmers break through the information, logistics and other bottlenecks, It is believed that with the help of Taobao in the countryside, the rural economy will show a new look in the near future. (text/Wangyi see QQ:543415188)