Some of my experience on Business Plans

I have been writing a business plan about media for a year. I am anxious to write a business plan, so that I can find that this is really an experienced task. In addition, the time is tight, the last step is not very good. Looking back, I systematically learned a wide range of theoretical knowledge. I once asked me
A previous mentor told me how to write this things. The obtained things are: "Some things can be skipped." It indicates that you have considered this detail, but do not give it to VC.
Later, I found that this question is close to someone asking me how to write the "PRD" format. I often have a little disdain. However, a piece of relevant information is provided to help you prepare for a rainy day. Details
For more information about the template, see the following link.

The following are 21 military rules that reference a business plan:

For entrepreneurs, the business plan is a stepping stone for you to find VC. There is no heavy stepping stone. You may not be able to open the VC door.

In this world, there will always be more people who need money, less money can be given, and less money can be paid. There is a threshold for financing. If no

You can't enter the VC portal if you have a business plan with components. Every VC table has a mountain business plan,

Therefore, your chances are limited. You are facing huge challenges. The key is to stand out from the crowd.

To put it bluntly, a considerable number of entrepreneurs are overly confident. They do not understand the way investors think. They think that VC is a big enemy who blindly sends money, so they can get money by simply chatting and fooling around.
Well, a considerable part of the business plan received in my computer's mailbox every day is similar to the following three types:

A) Major archive categories

It is estimated that it took a quarter of a year to complete the work in the internet cafe. It was chilling to the extreme, and the PPT was black and white. There were no more than 10 pages in total, removing the first page title and the last page "Thankyou !" Besides,
There are 7 pages for copying and pasting from the Internet about "web5.0 will change the way we all live ...... IResearch predicts that by 2050, China's web5.0 market will reach
500 billion ...... We will become the largest web5.0 portal in China ......" Add a consumption list that costs 50 million yuan. After an attachment to the Business Plan is inserted, the entrepreneur will add it in the email.
I wrote a few words: "I have not written a business plan before. I searched for it on the Internet, saying that the business plan should also provide a detailed description of the company's current financial situation and personnel composition, we are still in the planning stage, Capital
Once in place, we can start it immediately. Can we talk to you one morning next week ?"

It's not that I don't like concise style, I don't want to meet you, but you don't give me enough useful information. I can't determine whether this project is suitable for our investment, for every startup
If you write a White Paper, you will see each other immediately. My Office will probably be crowded into the petition room of the Labor Bureau, and I will not be able to receive it from morning till night.

B) Eight documents

Use a lawyer or financial consultant to publish a business plan template to attract customers online, and write 80-pages of text ...... I can imagine what entrepreneurs were proud of before sending an email.
Appearance: "Is this business plan well written? I 've spent so much time, are you sorry you don't get the money out of your pocket ?" It took me half a day to finish reading the paper. I found myself confused and did not know the business plan.
Where is the core content of the plan?

The creek is not deep, and the fish is clear. A business plan is not written too much or less. Even if you write all the chapters, the key content is vague. I am afraid it will be too busy in the end.
Hu. I believe that some entrepreneurs are lucky enough to take chances. They think that the money from VC can be fooled by having many texts, long length, and serious attitude?

C) well-packaged solid steamed bread

Some business plans have invited graphic designers to carefully design the layout. They can see their eyes bright at a glance, but they have read them several times, apart from exquisite PPT pictures, still unable to find the substantive
Content. It's like when you are hungry, someone puts on a hot steamed stuffed bun. After eating it for half a day, I found it was all solid. Where is the meat ?!

I believe that every VC takes every potential project very seriously. There is rarely a VC that is cheated in the business plan phase. VC makes mistakes, most of which are risk management after investment,
Instead of pre-investment analysis and judgment. VC's housekeeping skill is to look at the business plan. You are talking about the real business opportunities, and you are still making fun of VC.

In another sentence, the business plan should clarify the key points of a project without having to care about the layout, art design, and rhetoric.

Simply put, VC should see three key points and evidence in the Business Plan:

1. Identify who you are )?

2. What are you going to do )? -What is the value of your product or service;

3. How )? -Are you sure you have the execution capability and success.

No one asks you to write a business plan perfectly. But between the lines, VC can see at a glance whether you are sincere and genuine, whether you have done your best, and how well you are doing. Of course, you are not a job
Investors, you may miss some key points. Some things that you may think are unimportant may be very important to me. As long as VC is interested in your project, most VC will come even if there is something missing in your plan
Communicate with you and even try to help you. To improve everyone's work efficiency, entrepreneurs must understand and respect VC's work methods, and strive to write a perfect business plan.
Tomandjerry's cat and mouse games.

A valid business plan should cover the following 21 aspects: "seven basic items" and "seven essential items ", and the last "seven items of content", together with a total
21. For the convenience of memory, let's call it the Business Plan's "21 military rules" for the moment.

Seven basic items

1) Project Overview (executivesummary)

One-page project introduction is the most important and challenging part of your business plan. For example, if TV ads do not interest the audience within 15 seconds, the audience will
The Controller changes the channel.

Although "Project Introduction" is like a "mini version" of your business plan, it does not have to cover every aspect of the business plan.

Describe your business model clearly in one sentence-your products or services;

Use one sentence to clarify why your innovation solves user problems in a timely manner and fills the market gap;

Describe the huge market scale and potential prospects in one sentence (including specific figures;

Summarize your competitive advantages in one sentence;

In one sentence, you and your team are a "Fantastic combination ";

Use a single sentence (including specific figures and time) to explain how you will allow investors to seek help in the shortest time;

In one sentence, I want to explain how much you want to get and what you want to do.

2) products/services

Products and services are your business model. In other words, what does your company rely on to make money?

Don't say anything, "What are we going to become China's largest ......" Don't say that you are "the best and the best thing ......"

I believe that you are going to start a business and will definitely have a special idea about this content. Let's talk about the specific details with confidence. I'm all ears.

3) Market

The market can be viewed from three aspects: Macro, micro, and specific how you develop your own market.

MACRO: the macro market data you can obtain is probably a free report downloaded from the ireaserch website. This type of information is only available, and most of the VC users have a clear understanding of it.
What is important is the market data directly related to your products, that is, your micro-market and the market you can do. The more detailed the data, the better. Even if you don't have the data VC, you will find it yourself.
If you know ", you should first do all the work Vc has to do, so that you may get the money in advance.

Then, you need to describe how you can effectively make the market. Do not venture into saying that you need 10 million to create a corporate brand for media advertising ...... Startups have no money to play luxury games.
"We have reached an agreement with Lenovo to sell our products nationwide through their channels ......"

4) competitors

I don't believe any company has no competitors.

For example, if you have developed a brand new energy-saving air conditioner, VC will go to the industry boss to inquire, for example, whether Haier has similar products, or ask why Haier does not develop such products by itself,
Let Haier talk about their views and opinions on such products ......

If the competitor is also a startup company, don't be afraid. You should do better than them. As long as your product is more advanced than the competitor, we will support you. At that time, we may have acquired the competitor, this is not
Is competition solved?

5) Team

Graduates from famous schools such as Tsinghua and Jiaotong University naturally have a golden opportunity to make their debut. Turtles are no exception, even if they have been in a remote town in the Western Hemisphere for only a few days.
You can also post gold on your face. Everyone's work experience is also an important part. If you have worked in large companies such as Google and Microsoft, people may imagine your level and your experience as well
It is also comparable. The sad reality is that we always judge a person's ability based on the tags of each person. However, the ones that often attract my attention are those that are admitted to top-level universities with excellent scores, and then stay
Class, skipping school, dropping out of school, and dropping out of school, people like Bill Gates and mcdell often have a strange name in their head.

If you have never been to a prestigious university or a famous company, do not feel lost. You 'd better not leave yourself blank: "I have rich experience and have worked in a certain company ......" You can
To find out your talents, what kind of majors do you study, what positions have you held in your company, what projects have you done ...... The team is the target of VC investment and the key content of VC. Remember
In addition to packing yourself, do not forget to detail your team members.

6) milestones

Creating a company is like building a tall building. When the foundation is built, when the CAP is built, and when the key is handed in are key nodes in the project.

For early start-up companies, I am most concerned about when the company's products can be smoothly pushed to the market through various tests? When Will revenue come in from the company account? When is the company equal to profit loss?

Of course, flat is not my final goal. When my company's income and expenditure are flattened, I am confident that I will give you more money to expand the scale and further develop. Entrepreneurs should understand that no matter what kind of organization you create
Division, the earlier the Book income and expenditure are, the better. When a company starts to earn revenue, it indicates that the company's products have market value. If the profit or loss of a company is equal, it indicates that it has profit potential. Only a company with profit ability is positive.
If there are really valuable companies, more VC will favor you and send you more money.

Think carefully about every important step you will take, and determine every important time point for your company on the road to success and glory.

7) Financial Plan

Financial prediction is one of the most important parts of a business plan. However, this was the most neglected aspect in early startups! The financial plan for early startups is a master who can talk about it for three days and three nights.
Question: Let me try again later. Here are some tips:

In addition to the rough introduction of financial plans in the PPT, VC usually requires detailed Excel files for projects of interest. Remember: at least three years of financial planning, preferably five years.
Focus on the first year. Write three tables clearly:

-Hypothesis (assumptions)

-Incomestatement)

-Cash flow table)

Seven Essential Content

In fact, the company introduction you provided to the customer is similar to the above seven items. However, the business plan is written to your investors, not the company profile for the customers. The readers are different.
Content, positioning, writing, and requirements are different. The following seven items are for advertising:

Especially concerned and sensitive.

8) Ownership Structure

You want to drag me in as a shareholder, but you still don't want me to know who I may be working with or even having a sleep together in the future? Sooner or later, I have to ask you this question. Why don't you start with a tray?

9) Company's organizational structure

This problem has two meanings:

(A) Where is the company registered? Registered overseas or domestic? Which subsidiaries, subsidiaries, and associated companies are there? Where do investors inject money? How is the company's architecture reflected by the interests of shareholders,
You 'd better draw a chart to make it clear.

(B) How does your company work? What departments do you have? Is your COO, vice president of sales, and Technical Director clearly divided? You are both the chairman and CEO,
CFO, System Architect, personnel director ...... A feudal lord who combines the power of the Lord? You 'd better provide a detailed chart.

10) current company investment

If you have such a grand vision, how much money have you invested in your startup company? If you do not invest any money on yourself, the VC will usually doubt that you have any idea about this startup project.
Confidence and entrepreneurial attitude.

Don't be afraid of losing your face. If you tell me that you have invested only a few dollars in your savings but have already made your career a decent one, I will never think of you as a hero. I will rest assured that
I will give you a lot of money and take care of you again and again. I will spend my money as my own money, so never ignition it.

11) contracts and orders

It's a donkey or a horse. You 'd better have a contract, letter of intent, or an order for me to check it out.

12) revenue model-clear, credible, clear, accurate, and visible revenue model (!)

For a startup company, nothing can be more important than income.

Don't tell me that you are a person who can make a lot of money. On the contrary, I never care about whether or not I can eat braised pork next year.
Can I have a mouthful of rice before going to bed tonight. I don't care if you can become 0.1 billion richest people in the future. You will certainly, and I am most concerned about when you will make your first money.

You may know that I am a bungee jumping person in the Dead Valley. How important is the first money you make to me, because it can buy a life-saving straw from you and me !!! Honestly tell me, your
How did the first dollar come from, where and when?

13) Valuation

This is also an unavoidable problem for entrepreneurs and investors. How much do you need? How many shares are to be transferred? No matter how much your psychological price is, you should explicitly ask for your price.
As a starting point of negotiation.

14) Use of Funds

Even if you have a detailed financial forecast, we recommend that you have a clear list in the Business Plan to list the main financial uses.

Seven items

15) Is it good to write a business plan in the form of word or PPT?

The answer is: no difference.

16) How many pages are best written in a business plan? How many words are written?

There is no limit on the number of words. The core points should be described in white, so you don't have to write more. The number of pages. 14 pages is enough to write an outstanding business plan, plus a cover and a back cover (contact method). A total of 16
Page. In short, the above content from 1) to 14) must be included, and there must be no fewer!

17) How can I find VC? Do I need to be introduced?

The difference between the effect of finding a VC and someone else's suggestion is that, at most, if a business plan is introduced by an acquaintance, VC may find time to read it quickly, but the decision on whether to invest in this project or not will lead
The sponsor does not play any role.

VC is a very small circle. You can search online and find all the VC lists in the world within a few minutes. We recommend that you do not send business plans to all users in a group. You
It is better to take some time to do homework: go to these VC websites and check their respective investment directions and fields to find the right remedy. If you are working on a bio-pharmaceutical project, send your business plan to only
Tmt vc, it will only have to go back. In the final analysis, looking for VC financing is to sell the shares of your company in the private equity market. Just like selling any product, you need to find potential buyers of your own and perform Precision Marketing.
Sales. However, be prepared to sell the shares of a startup company, which is different from selling the shares of a brain platinum company. Only a few people in a small circle will be interested in your project, you must never dream that VC will rush to break your door.

18) Can I ask my financial advisor to help me write a business plan?

The business plan is the task of the core entrepreneurial team and the CEO's warplan. I have never heard of the fact that the launch of General Ba Dun is inseparable from the financial advisor. The financial advisor usually treats you
The industry is not familiar with and has no operation experience. They can only provide some answers and help to your financial questions, such as when making a financial plan, if you are not familiar with this activity, you can find a financial advisor.
I have consulted, but I have never handed over the business plan, financial plan, or even financing to the financial advisor. VC faces you and invests in you. If you do not have clear business ideas and complete financial resources
Business prediction: you cannot tell the organic relationship between financial figures and your business development. You are unlikely to get VC money.

It is recommended that you use the financial advisor and arrange them behind your scenes. You can present your own presentation and negotiation with VC, rather than bring your financial advisor to him or her) for you everywhere, become you and VC
A wind wall between them.

19) Do I want to bring a lawyer to VC?

No. A lawyer's work is necessary only after you receive "termsheet.

20) If I send commercial secrets to VC, will they steal my idea?

If you do not enter the Tiger Point, the tiger child will be blurred. Why is there no such adventurous spirit?

Some entrepreneurs will ask VC to sign a confidentiality agreement before issuing a business plan. I don't know whether this is a wise strategy. At least in this way, you will filter out a lot of VC, many of them are looking for your VC.

If you want to make such a request, the other people will end up and save the trivial matters of the following mother-in-law. Polite VC will ask you to sign their standard version of the confidentiality agreement, not your law
The one you drafted. Some VC or even plain text do not sign any confidentiality agreement.

Interestingly, I receive a large number of business plans every day. Instead of asking them to send them, they send them to me on their own initiative. On the cover, the strict "confidentiality agreement" has been specified ", meaning
Yes. As long as I receive and see the content, I have to be responsible for any problems. Fortunately, I am a good guy and never steal things. If you mistakenly send the email to a thief's mailbox, wouldn't you send a treasure chest to a thief?
At the same time, the thief was left with a note saying, "You should not steal it ".

I dare say that most VC professionals are decent professionals with good conduct. Why does VC not want to sign the so-called "confidentiality agreement"? The reason is simple: There are five solar projects on the VC table.
Book, if I signed a confidentiality agreement with a and invested in Project B, will a send this VC to court?

21) How can I know if VC is interested in my project?

Good question! Teach you a little trick. You have prepared three Bait fishing VC: 1. Project Introduction; 2. Sixteen-page business plan; 3. Complete financial prediction plan.

Fishing steps:

(A) write a short email containing one or two sweet words based on the peer VC list you find in your homework, and send it out with your "Project Introduction;

(B) If Vc has a reply immediately and asks if you have any more detailed business plan, you should be excited to immediately send out the sixteen-page business plan;

(C) After you issue a business plan, VC will contact you and ask you if you have a detailed financial plan. You should be excited to send the detailed financial plan immediately, and go to Kazakhstan alone
I bought the best ice cream and secretly celebrated it. Look, your business plan has taken effect! You should begin to make preparations. It is likely that the VC will invite you to his or her office in a few days.
Room interview.

(D) If VC does not respond to your "Project Introduction" within two weeks, you can send an email again, including one or two sweet words, and attach your "Business Plan ";

(E) If the VC has a positive response, repeat the (c) action. If the VC does not respond to your business plan within two weeks, you may take the initiative to send an email to ask him
(SHE) feedback on your business plan. If you still don't respond, you don't have to waste any bait. There is no fish in this pool.