Special terms for website advertisement analysis

1. Ad Clicks Ad review times
Chinese agree: number of ad clicks
Number of times a visitor presses (on a webpage) an advertisement and is directed to another webpage/website
If the advertisement (image file) itself is not linked with its superlinks (the destination or target website after reading, ad Clicks only collects statistics on the fact that visitors "are taken away from the original website" after reading advertisements. It does not take into account whether visitors "actually arrive" on the target website.
Note: to analyze whether a visitor actually arrives at the Target website after reading the advertisement, analyze the log files of the target website, for example, analysis of Entry Page and Referring Sites) or Referring URLs ).

2. Ad Views advertising exposures
Chinese synonym: advertising browsing times
English synonym: Ad Impressions
An advertisement (graph file or program) is successfully downloaded to the visitor's browser.
Generally, it refers to the number of impressions of an advertisement. When a visitor "sees an advertisement", it is possible to read the advertisement and generate Ad Clicks. Different Ad transmission technologies are used, an Ad view may be generated by more than one advertisement.

3. Authentication Users
Visitor visiting through website system authentication program
Authentication is a program used by websites to control webpage content that can be accessed by specific visitors. Generally, it is used in membership websites. The WebTrends analysis report will provide reports for this part of visitors.

4. Click through rate ad reading rate
Chinese synonym: Ad point pass rate
English synonym: CTR
Ratio of Ad Clicks to Ad Views
This is one of the reference points to determine whether an advertisement can attract visitors.

5. Hits hitting
Chinese synonyms: touch count, key reading
A visitor's website activity.
For example, you can browse a webpage or download an archive. When a visitor browses a webpage, a request action is sent to the website once or multiple times, which is recorded in the Log files of the website system ). For example, if a visitor reads a webpage containing three images from the website, at least four records are read from the system log file of the website. The website analysis report contains four hits.

6. Home Page Hits homepage hit
7. International Visitor Sessions International Visitor count
Number of international visitors calculated based on the country code of the domain name of the registrant
It is calculated only when dns lookup is activated and the Domain name is resolved. The Domain name registered in the Top-Level Domain (Top-Level Domain) is a domestic Domain. When you define a database, count the number of visitors in China (for example, hinet.net and era.net ).

8. Log File
Record files generated by the Web or Proxy server. Because the log files fully record all access conditions on the website or proxy server, the data and results obtained in the WebTrends analysis report are completely based on the log file records.