Stone 誋: The magical website layout promotes the rank and the conversion rate

General will be someone to talk about the optimization of the site is the content of the king, outside the chain for the emperor. In fact, this sentence is not wrong. If this is a good thing to do, you can put a website ranking to do up and get good traffic. But, only better not the best, this way is absolutely not the best. If you add a more sophisticated site layout, it will make the site rankings, traffic and conversion rates have a qualitative leap.

1. Target keyword optimization method

I wrote an article a few days ago, "stone 誋: Read Baidu snapshot behind the secret" tells us how to look at the snapshot of the information, but also it has a key word secret, because Baidu will be conducive to the principle of word segmentation can not be divided into words in the snapshot will be in different colors marked, At the same time in the site where the key words are color-coded, we can easily see the layout of the keyword, the general target keyword layout in the top left corner of the site, conspicuous place. The user's browsing habits are from left to right, from top to bottom. We should also layout the key words like this.

2. Navigation bar to be as considerate as possible for the user

Site to the user's mentality to layout, users generally go to the site will find something, we provide to his corresponding things. Just like the usual shopping in the street when a look at a shop, a panoramic view. Things neatly placed, customers want to choose what their own. Our website should be like this, after sorting out the content of the website, the navigation bar to write well, sorting finished after the user's needs in order to put up. User-friendly, but also in the promotion of the site's user experience.

3. Not related to the site are not

Some Web site layout after found that there is a place not to use, where is the site's lower right corner, generally is the most easily overlooked place. This time someone likes to put some big industry things, in fact, do this to the site's ranking does not help much, he will reduce the relevance of the Site keyword, search engines will think you are not related to the site to punish. Users will think you are not professional, you will consider the provision of services, product professionalism, will also be considered. Web site whether from the whole or local to consider the relevance of the keyword.

4. Convenient for users

User-friendly is to allow users to enter the site the first time they find what they want. Sometimes the need for the festival, the site to make the corresponding activities of the time to facilitate the user, so that users open the first glance to see what they want, For example: 3.8 Women's Day to, if the site to do this activity can be in the site now on the line of small changes, with 302 temporary redirect to 3.8 Women's Day activities in the top left corner of the site. This makes it easy for users to find what they want at the first sight.

5. Links should pay attention to the relevance

Links before the link to pay attention to the relevance, including the layout of the time to pay attention to the relevance, do not in the home page a large number of unrelated links to the layout, which will also lead to the relevance of the site keyword decline, outweigh the gains.

6. The layout of Long tail keywords

Long tail keyword can enhance the conversion rate of the site, the layout is equally important, under normal circumstances is the first page weight, the smallest weight inside the page, while the long tail keyword layout should also pay attention to the important long tail keyword layout to the homepage conspicuous place.

The website does how, is not stationmaster to decide, is the user to judge. User's criteria is very simple, I can quickly in your site to find what I want, if it can be a good site. Flow, conversion rate is not a problem. How to let users find what they want at the first sight, the layout of the site is the key. The content is again good, the user does not know also has no use. The website layout should be advantageous to the macroscopic to dispatch as well as the Microcosmic debugging, can let the website be better.

The author of this article: chemical quotation network www.chembj.com If reproduced please indicate the source, thank you