Summary of four major website downgrading performances

Summary of four major website downgrading performances
I. Content updates, but snapshots are frequently archived or permanently not updated

Every day, I insist on updating articles, but the website snapshots are not moving, and even the snapshots are slowly out of stock. We must pay enough attention to this phenomenon, which indicates that the website has entered the sandbox of baidu or google search and has entered the inspection period. There are many reasons for this. The biggest possibility is that the content produced by the website is not original. Many articles are copied or pseudo-original. In this case, copy copies should be stopped immediately, and high-quality original content should be used to gradually retrieve the information from the search engine again. If you have been updating your website, check whether there is a problem with the exchanged link, or whether the website construction is over-optimized. Just like my previous opinion in the article "Why does a snapshot mean a barometer of the weight of a website", snapshot reflects the search engine's attitude towards the website. When snapshots are frequently out of stock or are not updated for a long time, at least it means that the search engine is no longer so concerned about the website, or even ignore it.

II. Abnormal content indexing, slow indexing and continuously decreasing the number of snapshots

After the website content is recorded, it is retained. After a few hours, some snapshots are released again, but some are no longer displayed. This is a strange phenomenon that has occurred in Baidu search since last year. Baidu engineers have publicly explained this as a result of its search algorithm bug and will soon fix it. However, this phenomenon still exists today. Maybe this is a new way of examination? We know that, even if you have already indexed the content, the search engine will recompare the content on a regular basis. In terms of content indexing, the common phenomenon is that many websites have a considerable indexing speed and quantity at the beginning, but the number and speed of indexing have declined slowly. Even some sites are no longer included in the content, instead of deleting a large number of snapshots. In this case, the search engine will undoubtedly tell you that your website has been downgraded. A significant reduction in the number of items included or even no longer included must be a fault caused by pseudo-original or copy copies. The only solution is to make up for it through high-quality and unique original content.

III. Serious keyword fluctuations, and even some keywords are sunk to the bottom

The keyword ranking position can best illustrate the problem. For websites with high weights, their core keywords must be very high. Let's take a look at the top three websites with the same keyword, which can be stable and always take priority. Even if there is a shock, it is also a short period of time, and after a few days, it will slowly restore the ranking. However, websites after the third place are just another scene, and there are very few websites that can be stabilized and fixed in a certain position. That is to say, the ranking position of some core words is closely related to the overall weight of the website. If the ranking position of some core words fluctuates and is unstable, the overall weight of the website must have some problems. Needless to say, the keywords have never been lost before. There are many factors that cause unstable keyword rankings, but the overall weight of the website plays a decisive role.

4. Fewer search traffic and fewer Spider crawlers

If the traffic from the search engine increases slowly, the weight of the website is gradually increasing. On the contrary, we can think that the decrease in the traffic caused by search means that the weight of the website is gradually decreasing. Maybe the weight of the website has not been reduced, but the improvement speed of others has exceeded you. More keyword search opportunities can be obtained only when the ranking is top. If the traffic is less, the ranking of descriptive words is lower or the indexing volume is lower, both of them reflect the weight of the website to a certain extent. Another signal of downgrading is that the number of crawlers crawling is decreasing. Because of its rich content and high quality websites, it will certainly attract spider visits, especially for old websites. Similarly, there are only two ways to solve these phenomena: persistently building content and enriching links.