The commercial driving force for programmers to establish business awareness

The commercial driving force for programmers to establish business awareness

(Author: Yan Hui)

In the process of technology generation and development, the relationship between technology and business is mutually beneficial. In a certain stage, either technology or business is dominant.

In the process of technology generation and development, the relationship between technology and business is mutually beneficial. In a certain stage, either technology or business is dominant.

It should be said that the emergence of Internet technology is a product of the military's development process. However, once this technology becomes civilian, it will greatly promote the development of commerce. In that period, technology was the driving force of commerce. Looking at the development of Silicon Valley at that time, we can clearly feel this phenomenon.

Internet companies that were initially sought after are often technology-based companies with surprisingly fast stock growth. Netscape is a particularly famous example. When Silicon Valley investor Jim Clark saw the browser market, he took over Netscape's development team and tried to make it public. At that time, Jim Clarke was simply the top Venture Investor in Silicon Valley, and whoever made the investment had to be lined up. A venture capitalist who first invested too many shares in Jim Clark suffered a mental breakdown due to Clarke's refusal to invest in Wangjing, and then committed suicide. In this case, the technology refers to the street lamp.

The Chinese Internet enterprises established by Chen Xiaohong were initially technology-oriented and were sought after by the stock market in the early stages of listing. However, with the popularization of Internet technology, the customer's investment in technology gradually declined. The business began to reverse the technology.

Now, many companies have also said that there have been no particularly exciting technological developments recently, and more companies are not only focusing on a few new terms of IT technology, but are actually asking, in the end, what changes can these technologies bring to your business and how they can improve the company's profitability.

With the transformation of the big company IBM, we can also look at the process of driving interaction between technology and commerce. In the 50 or 60 s, IBM invested billions of dollars in research and development of mainframe technology. At that time, IBM represented technology and strength. The company's R & D investment exceeded the sum of all other companies, and all businesses are moving forward with IBM's new technologies. However, with the rise of PCs and small workstations, IBM's mainframe strategy has been frustrated, and their technology is no longer a magic weapon to control customers. IBM's market value fell to the bottom, with all sorts of external worries and troubles. At this time, they invited Guo Shina, who sells cookies. After examining the customer's needs, Guo Shina proposed a strategy to integrate IBM's technical resources and provide customers with an overall solution, at this time, the IBM-dominated technology development has started to provide customers with appropriate technical solutions. Moreover, it coincided with the Internet boom. Along with the promotion of the role of e-commerce technology providers, IBM presented its position as a technology supplier and gradually went down to a low level, creating a series of brilliant achievements. After Guo Shina resigned, the new CEO pushed his strategy further. Instead of saying anything else, he changed his strategy to "on demand ". In fact, this is done according to the customer's requirements.

For the first time, IBM will meet customer needs, rather than taking technology lead as the company's overall strategy. It also indirectly proves that the current society has changed from the original technology-driven to the commercial-driven.

In addition, many business needs are leading the generation and development of some technologies. For example, software outsourcing and grid technologies are required. Customers are no longer willing to lead IT by themselves, IBM only wanted to focus on its core business. As a result, IBM took over many IT technical support services and, in order to better support such business types, IBM has put its R & D direction on grid technology and made a lot of work and efforts. However, after executing a strategy, IBM has discovered that it is not easy to meet the needs of users. The technical obstacles that need to be crossed far exceed the imagination of the boss. Therefore, we do not have to reorganize our own ideas and propose to integrate our own products and technical lines in a down-to-earth manner, it is based on industry strategies for information and technology services. However, IBM still saw some customer needs, which means integration is required between most foreign systems, so IBM changed "on demand" to a more practical "Integration Strategy", so that all the acquired product lines serve this unified purpose.

Microsoft and other companies are no exception. At the beginning, the transition from the Dos era to the Windows era and the launch of Windows 95 were launched, the technological advances it provides have inspired all users. Each new version has so many new technologies that the new features will not be lost. However, although many new technologies can be seen in Windows products, users seem to be numb to this. Just like Bill Gates, the value of Longhorn does not give up the appetite of most users. No way. The times are different. The user is tired of following behind these technical vendors. Companies like apple are also technically distinctive, but in terms of publicity, they seem to be more keen to use external design to attract users' attention.

The only group that is enthusiastic about technology may be considered an open source community. With the ideological and mental stimulation, many software products have maintained rapid version updates and development. However, these steps have slowed down recently, more people are paying attention to how to use open source to develop their own business models. teams such as Jboss are more eager to locate the future development of their products based on the customer's needs, such a product is developed under the guidance of a business person, instead of being controlled by a group of technical geeks. I have interviewed many domestic software companies, and they have begun to shift their focus from the original technology to meeting customers' requirements. Trend Micro is like this. At the beginning of the creation of a company like ctan technology, Xiang Xin Wang believes that relying on his own influence and grasp of technology, he will certainly attract a large number of customers to follow his own collaborative software platform. However, in fact, click-through technologies with unclear business prospects face great challenges in technology promotion, so I had to invest a lot of energy on my own platform to create a series of solutions that can meet the needs of users. As for the future promotion and development of this technology, it is not easy to handle.

We often use some shared software. In fact, it seems that the overall technology of these software is not good, and it is more weak than many large software, however, many applications can be better implemented through these small software. For example, Photoshop can theoretically design and process any image or image, however, Ulead provides another method for beginners and simple image operations, and features like image conversion make a large number of small software return on the market.

MacroMedia Flash production products can make a variety of Flash, both buttons and programs are feasible. However, there are still a lot of simple flash banner generation software on the market, such as directly converting text into flash, or converting Video into Flash. These technologies are actually built-in in Flash, however, users want to use it in a simpler way, So users' needs represent the driving force of business and drive forward technological advances. If you ignore this change and stick to the technical theory, you may encounter setbacks. When talking with CEOs and ctos of panyuan in China, we learned that some foreign companies have made similar products for a long time, that is to say, we can use the component technology to build the software during initial development. But now, many companies have finally failed. Talking about the cause of failure, Huang liuqing said that it is not because their technology is not doing well, but because mainstream American customers are not in this field and large systems have been developing for many years, to use a new set of technologies and methods to build a new system, the difficulty is conceivable. In addition, the development of such a system requires a huge investment of manpower and material resources, many companies cannot support it until that day. However, such a system in China has market space, because China's large systems are still in the early stages of development. If there is a system to improve development efficiency, it will naturally attract users, at the same time, the investment of such products developed in China is much less than that in other countries. In short, we can see that the commercial reaction to technology is now dominant based on many factors. However, this does not mean that in the future, we will not repeat the technology to promote the business era. If there is a better development method in the future, or someone has invented a better system architecture, it may be a proud day for our technicians. Some people say that the current hardware system is 10 times more complex than a decade ago, but the software is 300 times more complex than the original one. For many technicians, the technical method that can be found to solve this problem is undoubtedly "silver bullet ".

In such a period, programmers should not complain about their own bad experiences, nor be reluctant to meet the customer's needs. They should fully embrace the user's needs. Or, one day, we once again tap into the new driving force of technology from user needs.

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