The father of the business model canvas: The lack of innovation? How about a chief Business Officer (CE)?

Editor's note: This article is published in Strategyzer by the parent Alexander Osterwalder of the business model canvas. The Chinese version is compiled by Heaven Zhuhai Branch Rudder.

Referral to Chief Entrepreneurship Officer-ce

As we all know, CEO (CEO) is very good at promoting the growth and operation of enterprises in a known business model. But the engines of innovation and future growth are often stretched. Of course, there will always be a kind of defensive genius like Steve Jobs, but you have to think about how many jobs there are in the world.

So, in this article, I'm going to come up with a new role that you might not have heard of: the Chief entrepreneurship officer. In an enterprise, the chief entrepreneur is responsible for how to lead the company in internal innovation and into the future, while the CEO is responsible for how to deal with the existing business.

In fact, I have been with the lean start-up Father Steve Blank and other business thinkers such as Yves Pigneur, Henry Chesbrough, and Rita McGrath in-depth discussion of this issue: " If the CEO is not the most innovative guy in the company, then who is going to take this responsibility? “。 We come to the unanimous conclusion that the CEO needs a partner to bring innovation to the enterprise, a person who will create new processes, new incentives, and new indicators that are incumbent on the defender to encourage radical innovation and to find new growth points for businesses. This is an executive who can help companies continue to innovate internally, in the context of their own success, a role in the lead position.

You can call this person the Chief Entrepreneurship Officer (Ce/chiefentrepreneur). The involvement of this role may lead to differences in the perception of the traditional chief xx (CEO,CIO,CTO,CFO, etc.), but the inclusion of this role plays a vital role in the innovation of a company.

As you can see from the corporate structure above, the CEO and CE should be in charge of a business. As for the role of CE, I will be in the future of the article elaborated in detail.
Now, let's focus on how we should recruit the people who act as the CE role. Where to find it? What qualities should this character have? Below please see my job description for the Fortune 50 company.

chief entrepreneur Recruitment profile and competency requirements

Recruitment introduction:

Fortune 50 companies are hired to build the future Chief entrepreneurship officer. The chief entrepreneur's role will be to manage and lead a group of entrepreneurial teams within the company that explore new business models and value propositions. Candidates must have the passion to withstand and challenge the expected risks. This position is not the same as the CTO and does not need to be reported to the CEO. The position, like the CEO, has a strong power and a clear leadership of significant innovation within the company.

Competency Requirements:

• you have to be passionate about innovation. you can find a new growth engine for your business through your budget, but not aimless.
• you believe that everything is possible. you are a resilient person, you have extraordinary leadership, market thinking, passion, work hard, and can encourage and motivate your team to believe that everything is possible.
• you've created more than $1 billion in business from scratch for a business . If this enterprise is now a large enterprise empire, then priority admission.
• you can handle all kinds of uncertainties calmly . You have no fear of failure, and you see failure as an opportunity to finally find a solution to the problem.
• you have a tough diplomacy . When dealing with a possible conflict, you can insist that the funds and resources needed to validate your ideas must be firmly grasped.

job responsibilities of the Chief Entrepreneurship Officer

The following are the responsibilities of the Chief Entrepreneurship Officer:

• build the future for the company . We can't emphasize this one too much. The responsibility of CE is to explore and develop new business models and value propositions for the future growth of the company.
• Guide and support your team . You have worked in this area before, so you must have the knowledge to share it with others. Your team must explore and validate business models and value propositions around the company's growing business opportunities. It means that you have to steer the industry trends and market movements.
• Design/Build an environment for the creation of inventions . You must create an environment for your team to innovate, experience failure, and learn from it. Bring an additional culture of innovation to your business, and your ideas can be thoroughly validated in this culture. Once this culture, process, incentive mechanism, and indicators are created, you must defend them with no hesitation.
• the introduction of innovative assessment methods . You have to develop a new set of processes to assess your level of progress in business innovation. Assess how you are helping in your team's learning, reducing uncertainty and risk, and moving forward.
• establish and develop a partnership with the CEO . You must work well with the CEO to ensure that you have the resources and assets to verify that your ideas are valid or ineffective. You have to be responsible for building a good relationship to make progress discussions and creative sharing. Here you have to have excellent communication skills, as the CEO can financially support you in future trials. You must also recognize the importance of transferring a proven business model that has the potential to expand business opportunities.
• report directly to the Executive Director and President of the Board . You're not working for the CEO, not with Cto,cio and the CFO in the same direction. The role of the battlefield is in how to make the existing business model to maintain good development above, you have your own new battlefield to open up. Imagine that if CE reports directly to the CEO, the CEO will have the power to veto potentially disruptive potential ideas in order to retain resources to keep the company from failing to confront a certain situation.

implementation and innovation of existing business models should be combined

Today's business community needs more "smart organizations" (ambidextrous organizations) (a description of "smart organization", see "The father of Lean Entrepreneurship, Steve Blank: How to get 50 times times the growth of internal innovation"): The implementation and innovation of the enterprise's existing business model should be combined.
It is conceivable that many people will find it difficult to understand and realize why this kind of organization is built, for decades people have become accustomed to such a big power structure as CEO.

But as Steve Blank, the innovation guru, points out, riding, behind. Every big business, not continuous innovation and subversion, is facing the threat of death.
There is no doubt that the two roles of CE and CEO are bound to clash. But for patience and perseverance, the new role of CE will sooner or later be incorporated into the enterprise you have developed. In fact, the role of CE potential has been present in many enterprises, but we have not yet realized that they need to be further nurtured, or give them a chance to create a leading company to innovate. Maybe you are the one who is reading this article.

Reminder : More articles please pay attention to the public number:Techgogogo or official website www.techgogogo.com. Of course, you are also very welcome to pick up directly (zhubaitian1).
This work uses [Creative Commons Attribution 3.0 China Edition license], welcome reprint, please keep the public number and other information when reproduced.

The father of the business model canvas: The lack of innovation? How about a chief Business Officer (CE)?