The identity of the interactive design in the product

It's written in front.

This is a discussion about establishing the relationship between product application and user.

Here, you can see how through the interaction design level of research and practice, in the product application and the user to establish an invisible equality of trust, resulting in benign interaction.

There are two words in the title--"Interaction design" and "identity"--that need to be explained again.

Iteration design, unlike traditional design disciplines, focuses primarily on form or focus on content and connotation, but first aims to plan and describe the way things behave, and then describe the most effective forms of conveying such behavior.

Identity is the expression of one's self identity and the common sense with a group.

The former conveys to the latter the effective behavior of helping the latter to establish their own characteristics, thus establishing the social identity of the product.

--Say it!

--Cough ... How to retain users through design!

Research topics

In the past time, Baidu Mobile browser's UE team has done a lot of work, browsing the framework direction involves the basic browsing experience and innovative browsing experience.

The evolution of the Android version online can be seen in a number of typical design cases that fit with the Android Priniciples to create real value for the product and the user.

• Enhance the versatility of the general function of Operation Appeal--enchant Me

• Activate the search potential in browsing--simplify my life

• Solve the efficiency demands in the process of information acquisition--make Me amazing

--Say it!

--Cough ... Make the process more interesting, search more intuitive, read more convenient!

Practice method

Based on the existing understanding of the product, the user's appeal can be focused on the appropriate design object. And through the data statistics and the use of research model tracking, verify the effectiveness.

• How to enhance the diversity of common functions and operational demands?

Design object: Hot Word List

Comparison model: Multi-channel or single channel

Explore the conclusion: one-Channel basic screen experience limits the user's own imagination. Sensor applications beyond the screen combined with traditional interface is an effective power to feature features, allowing users to feel beyond the fingertips of limb interaction, equipment around the self.

• How do I activate the potential appeal of search in the browsing form?

Design object: Address bar

Contrast Model: Address search box or Address box + search box

Explore the conclusion: in pursuit of absolute per capita search PV-oriented, Address box + search box model to meet this demand, from the dominant features implied users in the browsing state through the search for information to obtain.

The server's statistics also verify the effectiveness of the scheme, and exceed similar products, creating a user's relaxed mindset and intuitive impression of the product's ease of use.

• How to solve the efficiency demands in the process of information acquisition?

Design object: Input Box

Contrast model: Composite input box or single input box

Exploration conclusion: The single input box with shorter path has less interface elements, and it is more intuitive to help users follow the main line process to complete the task. Fresh-keeping users create individuality and rich information of the urgency and sense of achievement.

--Say it!

--Cough ... Use of equipment features, features exposed, focus!

A summary of the words

From one side can see Baidu Mobile browser, how to rely on the design to retain users: the use of equipment features to make the process more interesting, features exposed make search more intuitive, focus makes reading more convenient!

It's written in the back.

People, equipment, applications, in the interactive design process of product rotation. Respect, cognition.