The optimization process of the medical website 10 places to note

As we all know, the competition of the medical website is very big industry, this depends on the strength of the website optimization ability. According to the small series of experience, the medical site optimization has 10 tips, these tips may help SEO to the site's comprehensive ranking rise. There is a medical site for the editors also need a certain medical knowledge, even if you do not know the principle of CT imaging, at least to know that the bladder and urinary system has a relationship, so even if the editing of the time, do not make a "girl's prostate" Such a mistake. Now, let's talk about 10 areas of attention in the optimization process of the medical website.

First: The general medical site is a station with a number of diseases, for example, gynecological rescue has infertility, annex inflammation, mastitis and so on, in the face of such a situation, the need to communicate with the project team to determine the hospital launched the disease and specialty characteristics, so that the homepage of the key words title set into the disease of the key words. In fact, the best medical site optimization is aimed at a single disease optimization, a site is only to optimize a keyword, from the keyword expansion, optimization is the long tail of keywords, so that the site is very easy to rank forward, so that the flow and keyword rankings will be in front of Baidu.

Second: How to set the homepage of the Tilte and keyword is also a key, after this period of research, small set found a very interesting phenomenon, is the site home page tilte keyword can be arranged, combined into new keywords, so can also attract the relevant traffic. For example, Beijing Asthma Hospital www.szwz.cn This site, the site's main push disease is asthma and bronchitis, so we need to find some root asthma and bronchitis-related disease keywords, title can be set up this "asthma how to do _ Bronchitis symptoms _ Asthma Treatment Hospital _ Beijing Hua da Chinese Hospital" This setting, such a delicious setting is, when searching for "symptoms of asthma, how to do bronchitis, asthma hospital, bronchitis hospital, treatment of bronchitis, treatment of asthma" and so on, search these keywords, will also find the site.

Third: The level two directory setting is also critical. Secondary directory is for the description of a single disease species and introduced, so the title of the keyword is best long tail keyword, so, the two-level directory relative to the core key words will be easier to do up the rankings. Can be the title of the key words set to the Web page keyword, increase the frequency of keywords, increase the weight of the two-level directory.

Four: Website editors also need some skills. Editors are best to optimize the keyword editor in the title, in the level two directory or three levels of the occurrence of the increase in frequency, the purpose is to increase the level of two directory or three levels of the entire page of the keyword appears frequency, thereby enhancing the overall page optimization effect. And you need to update the article every day. Baidu for the medical website article included seems to have been very harsh, included in the level has been increasing or decreasing, editors and optimizer do not worry too much, editing the article is very important to the treatment of the inclusion is very important, but the update of the article for level two directory and level three directory role is very important.

Five: Now talk about the navigation of key websites. Baidu spiders crawl to the site will have a route, this route is the site's navigation, therefore, in the setting of navigation, breadcrumbs navigation, site map of the importance of Baidu spiders, the establishment of these, is to provide a crawling Baidu Spider road map, increased Baidu's friendly to the site, so will increase the site's articles included.

Sixth: Now talk about the inner chain of the website, if do a good job inside the chain of the website, the keyword in the website, the place that the article appears should add anchor text, and anchor text Point link is the homepage of the website.

Seventh: Then the external chain of the site need to have some things to pay attention to. The outside chain of the website is not only the link address of the website sends to other website to be possible, the frequency that Baidu is updated now increases. Every week will be updated, and even every day changes, you will find that many of the chain will be deleted, how to ensure that the site sent outside the chain is not deleted it? Listen carefully to come. Baidu like the original line of things this all know, we need to send some of our outside the chain to teach the original things, Baidu for these content expressed like, will be preserved for a long time, do not blindly thread and recovery, once this post was deleted, then write links will not exist, this is with, Mao. Everyone likes something different, everyone can according to their favorite things to send some original things, Baidu and will like to save, such a chain of content will not be easily deleted.

Eighth: The importance of the chain of friendship. The role of a good friendship link is very obvious, when many stations point to your station, the weight of your site will naturally increase. A good friend chain than to do a few outside the chain role is also obvious. What conditions are good friend chain standards, (1) The site has been filed (2) The weight of the site and included must be better, the worst is also the condition is quite, Baidu snapshots updated every day, such a site will have vitality, so in the exchange of friends when the chain must pay attention to these things, if ready, then start to exchange friends chain it.

Nineth: Build a blog group. Like the end of the earth, Sina, Baidu, NetEase and so on these blogs, can build a few more, slowly cultivate these blogs, increase the weight of these blogs, and then put the site's link address to the blog, it is quite with the site to do a friend chain.

Tenth: Today's Baidu always change to go, especially now the weight of the site is always changed to change, may be the Baidu algorithm in the update, the ranking of the site to collate, then how to face such a situation. Small knitting Here are a few suggestions: continuous updating of the site, increase the article false originality and originality, daily increase continuously increase the chain. Baidu's purpose has always been "content for the king, outside the chain for the emperor", no matter how Baidu changes, the purpose is always correct, not the black cat or White cat, do not forget that God will always give the opportunity to the diligent people.

Here, small knitting here to wish you all the article rankings and traffic continues to grow steadily.