The pain point can't be solved the breakfast is always on the internet countertop

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In the net of the Internet and traditional industries, almost all industries have become the "run Chaebols" under the great curtain of the Internet. Especially in the service industry, but also in the Internet to mix up to a duck. But there is always a slip through the net, breakfast is deliberately neglected by the Internet segment of the field. As a high-frequency, just-needed, user base of a large segment of the industry, it is difficult to imagine why breakfast was excluded from the Internet.

According to data, only last 2015, the size of the breakfast market has reached 300 billion yuan, accounting for about 3 trillion yuan 10% of the catering industry. But such a huge breakfast market, did not appear similar to drop, hungry, such as the tripod Internet enterprises. What is the reason for the breakfast market is abandoned, Internet + breakfast in the process of the combination of what is the moth?

Breakfast into the internet "abandon son" development momentum is worrying

Food and beverage industry and the combination of the Internet, often in order to buy, sell outside the door and other forms. Especially in the current hot takeout market, the U.S. group outside the sale, Baidu outside to sell, hungry has formed a three pillars, have to carry the sky-expensive financing blood market. But what is odd is that there is hardly a takeaway platform that has too much force on breakfast. Even if the original test water, also early exit.

Early in the morning, coveted the potential of the breakfast market, there are a number of internet companies to kill into. Hungry breakfast, breakfast, goose breakfast, and so on, are ambitious to have a breakfast in the market. But the reality is, hungry breakfast is still on the go, the American breakfast and Goose breakfast has been closed. And in the time of these pioneers fall, there is no fresh force to add in, Breakfast has become the internet in the big chessboard under the "abandoned son."

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Faced with this gold mine, many internet companies do not know how to start. From the momentum of development, breakfast in the short term and the internet will still not be too much contact.

Pain point difficult to solve breakfast difficult to integrate into the Internet embrace

The reason why breakfast is difficult to inject into the internet is that there are many pain points that are difficult to solve. Among them, the main pain point is the breakfast takeaway how to compete with roadside stalls, breakfast shops. Compared to restaurants offering lunch and dinner, roadside stalls and breakfast shops are all over the city and are on a popular commute route, and it's easy to buy breakfast. There is no advantage to breakfast takeaway, if only to rely on those who are too late to buy breakfast on the road, and how much sales?

Breakfast takeaway in the practice of the process, but also encountered a problem can not be ignored-in the end is the choice of self-employed or franchise mode. The early-stage construction of self-management needs to invest a lot of money, whether it is raw material purchase, chef recruitment, the choice of production site, distribution link construction, etc., will consume many funds. Although the mode of joining is relatively simple, it is difficult to manage, and it is easy to have food safety problems, which leads to the trust crisis of Internet enterprises.

What's more, breakfast takeaway is not profitable. Relative to lunch, dinner 15 yuan or higher guest unit price, people can accept the price of breakfast is often within 10 yuan, or even lower. The cost of planing, distributing, operating, and so on, is almost unprofitable and even produces losses. More frustrating is that the breakfast outside the market even by burning money subsidies are very difficult to do, the public almost no demand for breakfast door.

In a variety of pain points difficult to solve the situation, breakfast is naturally difficult to integrate into the Internet embrace. On the hard words, it will only be naught. At a moment when financing becomes increasingly difficult, internet companies are naturally reluctant to take huge risks into the breakfast market.

Deep digging potential small breakfast also can play the internet big pattern

But I think that sooner or later, breakfast will become part of the Internet Empire. Although it is not possible to rely on breakfast to make a profit, it can continue to sink in the breakfast market, starting from smaller branches. For example, for high-end income groups to provide better fine, nutritious and beautiful shape of breakfast, even if the unit price is higher, will be bought, for example, with lunch, launched the "Two in one" package, on the basis of lunch price addend yuan, to provide users with breakfast, lunch delivery, lock attention to users, resulting in service stickiness ...

Actually can think of recruit still have a lot of, see Internet Enterprise want to do not want to do. To do it, what if it succeeds? (New discoveries of science and Technology, Constantine/Wen)

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The pain point can't be solved the breakfast is always on the internet countertop