The product manager should be like this !, The product manager should

The product manager should be like this !, The product manager should

Every good product has to go through hardships before it can be achieved. At the same time, with the birth of the product, the product manager has made progress again and again. Each product has its own unique character. This character may be assigned by the product manager. What kind of product manager can bring.

 

AnyForWeb has made some simple analysis of the product manager's daily work in this article for your reference and comments.

 

What type of product manager are you?

 

Each person has different personalities, and each product manager will take a different line because of his or her personality. First, we will classify his or her personality.

 

1. Planning Management

 

Product managers who are good at planning and management will focus more on the long-term development of new products, rather than the product quality we imagine must be improved. These managers plan products from the very beginning, involving product positioning, user experience, and core product values, including product application scenarios. They hope they can control the entire site.

 

This kind of work method requires the ability to think globally and requires a high level of management quality, product experience, and product project experience of product managers. From execution to planning and management is a very painful process of transformation. We need to constantly accumulate experience and put products on the right track.

 

2. Professional level

 

The professional level of product manager is mainly reflected in two aspects: design and technology. They will pay more attention to the quality control of the product itself, ensure that each product can be launched on schedule, smoothly hand over to the customer, and master the pace of product update and upgrade, to drive the product generation plan.

 

This type of product manager must have excellent professional knowledge reserves, including the execution of specific operations. We should not only be familiar with all aspects of our products, but also have a certain understanding of the market status and user feedback, which is more conducive to product design and development.

 

3. quanjing Product Manager

 

All-round product managers are a combination of the above two types. They both have certain ideas on the management layer and can also be used with actual operations. All aspects can be taken into account and completed reasonably. Play a leading role in the team and become a strong support for the product in development.

 

Product will love you only when you love products

 

It is not enough to recognize which type of product you are. In daily product use, you must be good at accumulating experience and regard the product as a dynamic partner, gradually cultivate the product feeling that the product manager should have. It seems that this is a very abstract thing, and it is difficult to express its meaning in a precise language. The product we are talking about may be reflected in the following aspects.

 

1. Product Design

 

All the ideas in the design come from inspiration. Here, the design inspiration is similar to the product feeling. This feeling is unavoidable. Different product designs need to be treated differently. The good feeling is that the product manager can plan the best product form for the product when designing the prototype.

 

2. Product Positioning

 

As mentioned above, a competent product manager not only needs to devote himself to product design and development, but also needs a keen industry insight. Simply put, that is, we should be able to extend one thing to another. Let's imagine. When we fully comment on other people's products, our arguments, in addition to the accumulated cases, are your product experience.

 

3. user needs should be discovered before judgment

 

In the field of actual product R & D, it is found that user needs are the primary task, but in the implementation of this step, the concept of the product should be avoided as much as possible. These requirements should be determined based on the survey results. It is unreliable to make decisions easily based on the feeling.

 

Dedicated product managers are attractive!

 

The work of the product manager requires the support of all parties, especially in today's era of information explosion, it is extremely difficult to concentrate on one thing. In the process of handling any event, once interrupted, you will find that many details will go back to the origin to review and think, which will undoubtedly waste a lot of time.

 

If you can concentrate on one thing, this will greatly improve your work efficiency, including your learning ability at work. Focused learning is a process of concentrating all efforts on absorbing resources. From any perspective, focused learning is the best way for us to work and learn efficiently.

 

Although the environment is impetuous, we should continue to be a dedicated product manager.

 

Product managers should assume several roles

In a company, the product manager is a job with comprehensive functions. Its work scope can be said to have reached every corner of the company, and its contacts also involve almost all departments of the company, many new product managers are familiar with this position and do not know how to do it, in particular, some friends who have upgraded from a technical or marketing position to a product manager position are more accustomed to thinking with the inertia of their original positions, which will lead to a narrow vision, if the role cannot be adjusted in time, the subsequent work will be affected.
In fact, as a product manager, although it has a large scope of responsibility, the role to be played at work is actually
Class, I believe that if you can grasp the characteristics of these roles in your work, you can change roles at any time, which laid the foundation for becoming a good product manager:
1) relative technical personnel: the reason is relative, that is, the technical personnel here are for market personnel, the product manager has a great responsibility to build a smooth bridge between the market and technology, so that the market can communicate smoothly with the technology. However, market personnel have a common characteristic, that is, they have a limited degree of understanding of technology, and they do not have a very effective understanding of many technical concepts and technical means. Therefore, at this time, the product manager is required, the product manager cannot assume the same technical terms as the actual technical personnel. Instead, the product manager must explain the technical skills to the market personnel in plain language, in this process, you can use adjectives and metaphors. Even if the descriptions and expressions are a little inaccurate, you only need to clearly tell the market personnel what the technology can do and how much it can do, how can we use it? Something too deep will confuse market personnel.
This role is especially important for friends who have upgraded their technical posts to product managers, because the inertia of technical thinking will affect their communication with the market, and to some extent, technology is pursuing perfection, the market is pursuing satisfaction.
Personal experience: To communicate with market personnel, the simpler the technical explanation, the better the image.
2) relative market personnel: it must be said that, for the company's technical personnel, they must become a market personnel without compromise, the demand for all products must come from the market, but the technical personnel generally have a feature of the aesthetic pursuit of technology. In the opinion of many technical personnel, technology is the fundamental factor for product success, therefore, in this process, the product manager needs to use a market perspective to guide technical personnel to do the most appropriate development, rather than the best development, in this case, the product manager must say that the strength of the service technician is from its own specialty. How can it be professional? Only data can reflect its own specialty. Therefore, for technical personnel, you are a market expert. You must completely tell the technical personnel how the product should meet the market requirements and why the market has such requirements, what kind of products will this demand extend, and what features such products should have, etc. Of course, such data does not need to be obtained by yourself, resources can be obtained through the support of the Marketing Department.
Personal experience: the more market data the better, the more accurate the better.
3) product sales personnel: There are two levels of sales. The first level refers to internal sales of the product, and the second level refers to external sales of the product.
What is internal sales? We know that once each product we are responsible for is released, it cannot be recognized by all colleagues in the company. It is likely that many people who are directly responsible for the product sales are involved, there are even some senior executives who may not have great confidence in the product. This requires the product manager to carry out a planned internal lobby, through market prospect prediction, product demonstration, product trials and other means to improve their confidence and enhance their sales desire. This is internal sales promotion. External sales do not mean to do the same work as sales personnel, it refers to a kind of confidence in all kinds of media and dealers during the external product release process. It can also be said to be a kind of confidence sales promotion. To let the outside know, this product is the best of its kind, it is the most recommendable. As a product manager, confidence in your own products is the most important. If you have no confidence in the products you are responsible for, how can you accept them?
A product without any problems does not exist. Therefore, you must be familiar with this product during the sales process. You must be clear about this product.

How should product managers cultivate a sense of detail?

1: Shift thinking. product managers can easily sense the substitution of products they have designed. you will easily know how to use and interact with each other, however, if you can suddenly turn yourself into a cainiao with no knowledge of the Internet, the product you see will look like another one. Excellent product managers can change their experience from a pioneer-level user experience to a completely ignorant cainiao at any time, and then all the obstacles to use will be exposed. In particular, the text presented to users in the product is the biggest gap between product managers and cainiao. Your description is simple and straightforward enough for a new user. Do you need to understand it?
This sounds not easy, but it is even easier to implement it. Fortunately, there are still some relatively easy methods.
2: sensitivity, capture and vent to any minor unhappiness. Unfortunately, this may lead to a serious side effect that will make you picky and harsh in your daily life, when you adapt to a high standard of product experience, you will complain in your daily life, from Phone Booking, hotel accommodation, airport waiting, dining, playground entertainment, you will find that there are "unreasonable" and "waiting for improvement" scenes everywhere. In life, such actions that are being stabbed everywhere are often annoying. Fortunately, when you practice this horizontal skill, you are good at capturing any minor discomfort, and in addition to complaining, you can use the product manager's thinking to analyze and dissect it and give corresponding solutions, you have a reliable life guarantee. Even if you leave the Internet industry, you can start a coffee shop, or set up a stall, you will do better than others.
3: observe that the first two require a certain amount of "talent" or long-term training, but this can be achieved quickly. You can find friends and classmates who are not familiar with your products, or, it's a strange passer-by to help you test products, observe their usage, talk to them, and understand their confusions, so as to have a clear understanding. For me, my wife is my chief experience officer, especially for e-commerce products. She often raises many questions and confusions that I don't think. What I do is to give something interesting to her and ask her how she feels.
4: data, especially logs, are used to track user access and usage logs, and try to understand how users use them and how they encounter obstacles and confusions during use, logs and raw data often give you the clearest answer, which takes some time and patience to trace and reproduce the user's use process, and then understand it with your heart.
In addition, some statistical figures also help to understand users' interest points and focus on trends. This is a huge topic.
5: correct questions. In the face of search engines, for most popular products, the problems and confusions encountered by users can be found on Baidu, souso, and remember, here, the question raised by the user is the answer you want. Use the keywords of your product to search for the questions raised by users and then sort them manually. Yes, you must sort them manually to understand the confusions and obstacles of every user, so that you can better understand the problems of your products.
6. Summary and induction
Everyone needs to grow up, and no one will be able to master and understand all the problems as soon as they come up. Organizing and summarizing each problem may determine your growth speed or double the growth rate of others, or half of others. On the one hand, perceptual cognition is required. On the other hand, it also requires organization and logic to split the problem into different categories, which will help you continuously develop various understandings.
Li Chao [authoritative expert]