The reason analysis of Baidu big update rank decline

November 26 believe that many SEO and webmaster as usual with a curious heart open Baidu search site keyword, hope Baidu can give itself a hint of surprise, can see results, some people happy, some people depressed. Believe that most webmaster are found in Baidu has a good ranking of the key words suddenly dive, perhaps many people can not believe that, and then search other site keywords, or the same, this situation to everyone's first reaction, Baidu big update. No longer like the previous period of time as small updates, the site will not have much impact on the rankings. This diving station estimated to occupy most has the optimization factor the website, then what reason causes the ranking to disappear or to descend? What big adjustment does Baidu have? Our analysis is as follows:

1. Baidu in the past and Google significantly different point is the site description of the number of words displayed, Baidu has been three lines before, almost 120 of the characters show. Many webmaster in doing Baidu optimization is always in the description of more than a little kung fu, the idea of trying to let in the only three lines of text described in the need to optimize the key words to write in, and Baidu this adjustment for two lines, I think there are two possible: first, Baidu December 1 Baidu bidding line, Baidu needs to do the Phoenix Nest system before the last algorithm adjustment, the network has many webmaster analysis that Baidu will be left to the bidding rankings to cancel, this is just everyone's guess. And according to the information obtained from the internal Baidu, Baidu left bidding system will not disappear, but would add another mode, Baidu Phoenix Nest will be in the original promotion site on the basis of the top or at the bottom to add three sponsored links, so that Baidu's revenue will have a good upgrade. Increased the number of three sponsored links to the screen will be increased, Baidu in order to better facilitate the use of netizens, the site description from three lines to two lines, so that the three sponsored links will not appear too many screens. The No. 200 degree in order to better promote the bidding business, let more enterprises join in, Phoenix Nest on the line before a large update algorithm, there are SEO factors or corporate profit category of the site K off, making many companies because the rankings disappear resulting in a sharp decline in business, enterprises can only choose to participate in Baidu's bidding rankings. Baidu did so at the same time also protects the Phoenix nest on the line caused by the recent few months of fiscal decline. Worthy of a good strategy.

2. Today I test a website keyword ranking situation, found in Beijing to search three sides of the keyword in the natural ranking is the first

In Guangzhou at the same time query the same keyword to get the natural rank first result is

　　

It can be seen that Baidu's ranking algorithm is no longer give netizens a less ideal search results, Baidu has taken into account the human search psychological factors, so Baidu is not as before the auction site forcibly displayed in the search results, customers also because of a large number of useless clicks caused by cost-wasting situation. Baidu Phoenix Nest System for the implementation of a large city surrounded by the strategy of small cities, and this strategy will lead to more lucrative Baidu revenue.

Reasons for the decline of rankings

About the list of people who are most concerned about the descent problem, my analysis is as follows: Baidu's ranking of new algorithms pay more attention to the site description of the keyword density factors, and Baidu to the description from three lines adjusted to two lines, some Web site description of the keyword density corresponding reduction, which is leading to a decline in the ranking of the reasons for the site. So the reason for the second, Baidu in order to better match Phoenix Nest system, improve the number of enterprises to join Baidu, Baidu's algorithm in the enterprise class or profit-type website keyword ranking all back, the keyword detailed introduction or information-type website ranking upgrade. I believe you often see in the search results Baidu Encyclopedia, Wikipedia, news and information category of the site is very few rankings. For example search security rankings in the home page is Baidu Encyclopedia, Tencent News on the security of the news, the following is Baidu pictures and security has defined or more authoritative information site ... This is the detail of the ranking algorithm. We need to study it in depth. (Author: Snow field reprint, please retain the copyright)

How do you recover or improve your rankings?

Since the November 26 Baidu algorithm Big update, some of the site's keyword rankings have disappeared or dropped, then we have to find a way to restore AH! Above we have analyzed the related reason, now we are ready to rescue our station! Here you must pay attention to, the former ranking very good station temporarily can wait for a few days first, Do not have too much adjustment, the specific adjustment needs to wait until Baidu Phoenix Nest system on the line after we slowly adjust, or now timely adjustment will be punished. But some places still need to be adjusted immediately to Baidu update. For example, Baidu since the site description from three line adjustment for two lines, then the description of our website should concentrate on the original basis, the modifier can be removed from the words can be removed, a very long sentence condensed into a simple and understandable statement, to properly increase the keyword density, but should not accumulate. Another site content to follow the likes of Baidu go, it is not like the original and relevant good articles! Then we will add some original articles in the site, and original articles to be around the key words carefully adjusted. Also pay attention to keyword layout, and Baidu algorithm in the keyword position weight and other factors.