The reason analysis of recent Baidu optimization rank fluctuation

Starting from the end of June, Baidu has made two major adjustments, spread the site is more, many sites by Baidu down the right to deal with a larger impact on webmaster friends, according to the author's analysis, Baidu misjudged the situation of the site is only a few, most of the site content is not high quality, Web site cheating and other reasons were punished by Baidu, resulting in a decline in keyword rankings Even disappear. However, after two major changes in Baidu, a large part of the site, especially the fierce competition in the keywords, keyword ranking volatility is more severe, and some of the day in the ranking changes, a ranking in the afternoon, there is a ranking, some day ranking, night a ranking, then why this situation, What causes Baidu rankings to fluctuate? Today, I mainly talk about this topic.

1, the server caused by Baidu rankings decline

If your server is slow to open, some servers are often not open, the server is often wrong, when the Baidu spider to crawl the page, can not crawl normally, this situation, will result in a decline in the site keyword rankings. Solution: To ensure that the Web server can be opened normally, of course, faster and faster, basic one-month keyword ranking can be restored.

2, Web site revision caused by

We do site optimization, site operation, site revision is inevitable, such as site optimization, site structure adjustment, the purpose is to improve the user experience, so that the structure of the site more reasonable. However, Baidu Spider comparison is the program, can not immediately find the quality of the site to improve, contrary to the site after the revision, to the site to conduct an investigation, the quality of the site is improved or decreased, so into the Baidu survey database, keyword ranking declined significantly, generally within 100, not more than 100, The duration of the study was usually one week to two weeks. Solution: As long as the site is to improve the quality of the revision, do not care too much about the decline of keyword rankings, to ensure that the original content update, the basic one week later to restore the rankings.

3, the site outside the chain caused by

With Baidu's two major adjustments, the requirements of the external chain has changed, towards the quality of the chain development, that is, the number of outside chain is not much, as long as the quality of the chain, you can have a good ranking. Baidu Big Adjustment, we found many sites, the chain is very few, or even almost no chain, there is a very good ranking. Solution: Toward the quality of the chain direction of development, to do site optimization of the chain Ningquewulan, to ensure the quality of the chain.

4, the quality of the website content is not high

Recently Baidu's two major adjustments, mainly for the quality of the site's content, on the low-quality site, the right to drop, and some even directly delete the database, if your site is a low-quality site, then even if the two major updates have not been processed, then there may be a small update is processed, resulting in a large drop in keyword rankings, Solution: Update high quality original content, make sure the content of the website is high.

5, Baidu's own cause of

Baidu in constant adjustment, constantly update upgrades, every algorithm upgrade to pass a lot of algorithm testing, which caused a day ranking changes in the situation, when the test algorithm is a ranking, algorithm testing, restore the normal algorithm is another ranking. If your site changes a few times in a day, then please do not care too much, is Baidu's own algorithm to adjust the cause, you can also find that the next algorithm adjustment Baidu may affect your site. If your site used to rank worse, adjust the ranking after the upgrade, then you can rest assured that the next adjustment to your advantage, if the opposite so need attention.

6, website optimization cheating caused by

A part of webmaster friends, due to quick success, the use of cheating, we all know that there is no one way to cheat is a long time, Baidu is to deal with the problem sooner or later, especially the second big update Baidu, the station group has a powerful blow, a lot of site groups are processed, although Baidu clicks, Baidu to now there is no good solution , there is no powerful hit the click of cheating, but I believe this is only temporary, the next time Baidu algorithm adjustment may be handled. Solution: Adhere to white hat technology, site optimization focus on, improve the quality of site content, improve the site user experience. Solution: Adhere to the normal way to optimize the site.

Baidu two times after the big adjustment, resulting in Baidu keyword ranking decline is mainly the above six aspects, of course, there are other aspects, such as the site was hacked, search engine misjudgment, but mainly to do the above six aspects, the basic can ensure a stable ranking. This article source: http://www.surfphpseo.com/baiduyouhua/2012-09-13/552.html reprint Please indicate the source, thank the cooperation.