The thinking behind the design of the Web app for the home rush

O2O mode is the catering industry in mobile consumption trend under the initiative to embrace the direction of the Internet, catering consumers from the past to judge the main change to rely on mobile devices, lbs, social network for three-dimensional decision-making process. After the app client, the mobile web app has become the link between the consumer and the catering industry in O2O, through the HTML5 technical support, the Web App design can directly match the mobile screen of different platform and realize the experience of similar app client. In the O2O two-way flow of the closed loop to deepen consumer recognition of the brand and emotional awareness.

A few days ago to win the house to send out the mobile phone ordering the web is its O2O mode of strategy to complement and deepen. The web App design provided by Faceui contains the excavation and grasp of the motivation behind the product, and the design idea changes with the project team's understanding of motivation and usability testing.

Customer motivation for the product

That is why the Web App design, customer side (party a) on this product positioning and requirements. Different positioning products in the functional or design direction will be a big difference. The most common is the following products, such as early various kinds of IM, and then to a wide range of micro-blog, as well as today's hot instant messaging tools, especially mobile platforms low-cost high efficiency of the cluster products overwhelmed. Such products are more holding a piece or he has I have to have the mentality of positioning, more attention to be imitated the object of reduction, rather than personality characteristics.

The web app, which is a O2O, is an exploration of the direction of the target. Compared to traditional app clients, mobile web apps can make it easier to implement lightweight applications across platforms, leaving the Web at the App Store to lower the threshold for beginners or middle-aged and older people. For the client side, depending on the URL as a portal, Web apps can be facilitated by using social communication networks such as public platforms and friends ' circles. Therefore, although the mobile phone web app still has a certain flaw, in the expansion of consumer contact, improve the brand's own competitiveness, etc. also have great potential, this is the product's functional goals and expectations.

Picture 1

The design motivation of the product

In addition to implementing the concept of product functionality (effectiveness), the other motivation is to reduce the consumer from the login site to the preview of the time (efficiency) and to allow consumers to accept and enjoy the use of home rush (satisfaction). effectiveness, efficiency and satisfaction are the criteria for evaluating product availability, and are used as a measure of product quality in user-centric product design. Product designers based on the market, users, products, understanding and accumulation to establish a consistent availability of the value of demand, and throughout the product.

Of course, good designers are good at how to make products, functions and user needs organically combined, but in some cases, it is difficult to avoid with other project members, and customer differences, at this time, the use of usability testing on the user motivation is to be judged by the basis.

The user motivation of the product

The perfect solution to get the designer, the customer satisfied, and the usability requirements immediately is impossible, so in combination with the project schedule, the design team introduces the usability test of the low fidelity prototype to the iterative design iteration, trying to solve the key problems in the design by proving the user's motivation.

One misconception about usability testing is that usability testing takes too much time and money. The premise of misunderstanding is that a mature complete test may take several days to prepare and test, and then after a certain amount of time to collate data and draw conclusions, the resulting time and recruitment costs are not conducive to the project.

Picture 2 low-fidelity test prototype