The thinking mode of the designer: Agile Experience Designer's thinking mode

Article Description: Agile Experience designers have 5 modes of thinking.

We have a Hong Kong designer buddy, the overall wearing culottes, Nike Airforce Collector's Edition, one openings is: full force body (mentality) I intend to turn into thinking mode. What he means is that designers need a different mindset. I'm thinking about the question: what kind of thinking mode does an agile experience designer need?

Empathy Empathy

The topic of empathy has been mentioned in this blog, the core point is that you have to understand that as a designer, you basically do not design for yourself, and you face the future users may be completely different from what you think.

Empathic design is widely used in advertising or industrial design areas, such as the following David Bowie poster, the rock symbol of the last century in 80, the use of African Aboriginal oil paint, has a strong following effect.

In the business world, empathy is designed to be fully tailored to the environment of the target consumer, for example, in the Philippines, where there is not enough sales of Toshiba TV, because Filipinos usually like to watch TV in the living room and move the TV to the bedroom before bedtime before going to bed. Reducing the weight of the TV and increasing the firmness and comfort of the handle will immediately rebound the sales, which is the design of the common feeling.

And empathy itself is a huge cost, if not four accounting work, do not know that most of their monitors are vertical and two side-by, and will not know that they hate paging; If you have not been to China's market, do not know bargain this thing is a way of life, can not bargain Best Buy will not be so fast to the Suning Gome , if not in the traditional Chinese community growth, you will not know that China has no coffee shops, convenience stores, backyard bazaar Such things, the popular world of CityVille in China will not have so much trouble.

It is more and more difficult to take a year to do user research, except that the practice that can be cured (not spread here) is more complete by knowledge, and knowledge can come from the indirect transmission of culture, or from the direct life experience, the former I refer to reading, the latter I refer to travel.

Put down those tutorials or the so-called user experience Design classic, read culture, history, travels, and customs history, there are some things, accumulate more can ferment, give birth to a common feeling; look at the world, just stare, look at people's clothes, quarrel, every detail and action, Maybe one day you can make a vivid picture of the world with your clients, in such a world, customers and you can dig out the real needs of consumers.

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