The timeliness of Weibo marketing is important

A few days ago, Guo Meimei sent a microblog with her crappy English. Attracted many users of the God-level translation, is the tone of irony to express dissatisfaction, so that Guo Meimei a single micro-bo forwarding nearly 250,000 times, the author of this Dongfeng issued a summary translation of micro-bo, 24 hours to get 37,000 forwarding, Become the most popular forwarding first, a lot of people are guessing exactly how to get so many forwarding, and some also asked the author exactly how much money, here is a simple summary of the specific operation and dissemination of the process for everyone's reference.

First of all, this is not a premeditated event planning, but also did not spend money to find what large forwarding, is entirely accidental brainwave plus a little luck. Of course, I think that there are inevitable occasional, careful analysis of the process of micro-blog marketing or have a lot of reference significance.

　　The process of the event

Because the author is a micro-bo control, so some of the hot spots on Weibo can basically see the first time, Guo Meimei's micro-blog is in the 29号万 around 10, the same night there are many people forward, one of the God-level translation of a sudden caused a wider spread, began to have other translation version. The author is in the morning of 30th after getting up to see, and then immediately with the IT teahouse account compiled a version of Sichuan dialect, because my Sichuan dialect is rather lame and did not get a sensational effect, but one of the fans commented on the other several versions listed out, all of a sudden reminded the author. Because it teahouse community recently revised, has been thinking about how to bring the forum atmosphere, every day to think of what topic can arouse everyone's discussion. Guo Meimei's affair is just a matter of controversy that can easily lead to discussion. So immediately collect and organize a variety of translations, summed up into a post first published to the IT teahouse community.

Since then began to publish Weibo, in the writing micro-blog case with a shocking title to attract users-"well-known dry daughter Guo Miying Wenweibo God-level translation of the total", because the translation version too much more than 140 words, so chose to use the long micro-blog with the community connection, which will seriously affect the community to bring the click Traffic, But it can be more intuitive to show the content to the user, easier to get forwarded.

After the content has been written, consider whether it is posted with the @ @it Weibo account or the Weibo account published in the Teahouse. While the IT teahouse has 3 times times as many followers as the individual, it has a higher quality of Weibo fans, a lot of plus V fans, and more media fans. For Ms. Guo's similar events, these users will be more concerned, and finally in the 30th 11:26 this micro-blog officially released.

Posted out as expected, some peacetime interaction more friends start forwarding, within half an hour forward thousand. There are a couple of important node fans, @ Gentle thief Donews is a former donews acquaintance, 20,000 fans around, her forwarding brought another 80,000 fans of the media, his fans high quality directly bring more than 200 forwarding, and brought a 200,000 fans around the economist, This micro-blog began to be wildly forwarded, to 1 o'clock in the afternoon after another two-bit weight node users appear, a Han was founded by the official solo group Weibo 200,000 fans, bringing more than 1000 direct forwarding, one is the original Phoenix TV Chang Sohu Video CEO Liu Chun nearly 1 million fans, Then, with nearly 4 million fans of the well-known actor lichen and 300,000 fans of the 6688 chairman of the old Banyan also joined the forwarding team, thus the micro-bo completely detonated, quickly with more than 80,000 hot to become the popular micro-blog list first.

　　Experience Summary

Although the whole process in addition to a little bit of content to do some small planning, the spread of the process is entirely natural transmission, but we can still learn some of the characteristics of micro-bo propagation.

　　1. Microblogging content is important

This is the core of the entire communication process, summed up some of the characteristics is that for the public to discuss the controversial topic, combined with the hot spot at the time to play force will be more easily spread; content to be unique, your content must be the first on Weibo, completely original or inductive collation can be. That afternoon there are many people began to imitate the operation of the author summed up, but the most also only received 8000 forwarding, most of them only hundreds of, indicating the timing and uniqueness of content release is very important;

　　2. Respond in a timely manner

Hot Topic must be the first time to respond, within 3 hours there are opportunities, but more than this time, then give up, it turns out, there are many people who spend time and energy to organize the summary stickers, as well as original translation, have not been very good communication effect;

　　3. Have a certain amount of important fans

The entire social network is comprised of user groups of different attributes, the link between groups and groups relies on a handful of node users, such as opinion leaders, Weibo celebrities, and so on, a tweet that only a few more of them are forwarding to get explosive growth, otherwise they can only sell a small group of users.

Finally any explosion of information transmission with a certain contingency, do spread also need a little luck, after this dissemination, I believe that the network in which the hot topics are not after careful planning, the information explosion-type of the spread of too much unpredictability, welcome to add comments.

Source: Submission, Author: Wang Jialen, author Sina Weibo.