The single content of the word, the content on the Internet, very much, but not whose content is much, who on the cow, but who the content of the good organization, who on the cattle.
Search engines and portals are now the Internet's two main portals, but also the organization of the content of the two giants, we first focus on the analysis of the portal.
Portal, the user is least laborious, provides is the most popular content, everybody sees the content basically is same, the reading person standard also is different, but this also decided, should as far as possible the interaction, puts as far as possible the essence the content.
The user's browsing habits I think is this:
1, look at this page there is no attractive place, if there is, and then take a closer look
2, the focus is what content, the latest most important, the most able to solve my needs
3, I care about inter how's it going lately?
According to this browsing habits, the content of the organization is mainly around three parts:
1, seize the user
First of all, users to visit the first glance to seize the user, the user to stay. This is a time when we need something very attractive and the user will stay.
2, focus on the expansion
And then to provide users with more important content, and the theme of this page most relevant, most important, the most vivid content.
3. Classification and supplement
The second is complementary content, comprehensive content. Display the structure of the entire website, convenient to guide users to access all the content of the site, to supplement the front page content deficiencies.
On the entrance of the portal, Sina's News Center homepage is the most bull. The reason that it is the most bull, not because it does very good, but because it did not make any mistakes, and other sites, more or less have problems.
Sina also made mistakes, the news center of the home has been a period of time in the upper left corner of a flash, picture rotation, and then stopped, and now restored a picture. This is the truth, a time, the most attractive picture only one, many Zhang will cause two problems:
1, no focus, do not know which one is the most important, unable to grasp the user. Originally wanted to catch more users through four pictures, but did not think: These users only 1/4 of the probability of seeing the picture they want to see, and even if you see it, you may jump to other pictures immediately.
2, a large number of users will not switch their own pictures, image jump caused users psychological frustration
So now Sina has restored a head picture, made a mistake, can revise itself, this is very commendable.
What Sina uses to capture the user's content is mainly head charts and headlines. The focus on Sina's news center is the headlines. Then is the classification, according to the user different positioning, different hobbies will they shunt to each channel, not only to help users solve the problem, but also to help the channel to pull the flow, supplemented by the contents listed on both sides, available for reference.
Here we give a negative example, is the home page of MOP.
Mop's homepage content
too much emphasis, no hierarchy。 The head screen left middle right three blocks have no focus, the middle of the head screen and the middle block of the two screen is not the key difference, the second screen between the center and the two screen on the right without focus. The advertisement is very strange, a moment appears on the left one, a moment appears on the right. Such an organizational structure, it is difficult to let users clear and smooth browsing. In the end, the path that might be browsed would be this way:
In addition, there are some details of the problem, the head of the navigation bar, never know what those icons mean. Then the following text, the font is 14 pixels bold and general 12 pixels, one is the middle of 14 pixels of this level, 12 pixels of the title is difficult to notice. 14 pixel bold font has a lot of, do not know which side is the focus. A lot of questions like that.
MOP home In addition to some large hard advertising is really no small ads, if the scrutiny, in fact, are valuable content, but it is so much valuable content, so that users at a loss. It is better to put some small ads regularly, so that users know that there is advertising, increase self-confidence.
