This age of mobile Internet changes

Marx once said, "People have to look at their status and their relationships with a calm eye ". Today, it sounds like something different. The rapid development of the mobile Internet is accompanied by the great changes in the social and psychological environment. The two interact and promote each other. First, entertainment explosionIn a sense, the history of the whole 20th century is an amazing history of material wealth creation. Based on the endless production capabilities of large-scale industries, meeting the needs of accumulating and upgrading social wealth in various fields. At the same time, the spiritual needs for people to release themselves, express themselves, and prove themselves are constantly expanding. The rapid development of modern media and entertainment industries has responded to the changes of human psychology just right away, it brings a general sense of entertainment to the whole society. Today, entertainment is increasingly flooded with every corner of commercial space. More and more business ideas need to be placed on entertainment forms, and more consumer interactions need to be grafted on entertainment transmission, more and more commercial values depend on the realization of entertainment models. The endless sea elections marked by Supergirl voices and I am a singer are full of screens. At the same time, they also drive a chain of bright or dark industries. From Sister Furong to Sister tianxian, from spoof videos to Internet slang, the rapid spread of entertainment also implies the separation of modern marketing and traditional marketing; from New Year's films to small theater dramas, from online cartoons to mobile movies, the widespread penetration of various revolutionary entertainment models reminds everyone that they are already in an era of pan-entertainment. Commercial entertainment and entertainment commercialization have become one of the major scenic spots in modern society. Second, fill in gapsThanks to the Internet and modern media technology, young people in any small and medium-sized town can obtain the latest ideas and event information in real time like the big-city white-collar workers. Thanks to the powerful distribution power of modern industry and commerce, the breadth, depth, and speed of consumption items can be quickly filled into every class and corner of urban and rural areas. More and more common people discover the endless possibilities provided by modern society) they have many stages to show their talents and their nature. From the beginning of the book to the writing of poems, from original audio and video to online job hunting, the barriers to the strict class still exist, but it is not completely unable to climb. The gap is being flattened due to information asymmetry. Third, confrontation with utilitarian businessThe modern large-scale industry, which started with Ford Motor, has created endless material wealth for modern society and made everyone a business goal of "Standardization. However, the modern social philosophy marked by the recovery of individuality is increasingly encouraging people to compete for the fate of passive commercial consumers in the standardized age. People have long been tired of all kinds of pervasive telemarketing and SMS harassment, and have long been tired of all kinds of seemingly rich and hard-to-decide massive commodities and advertisements, more angry with all kinds of commercial secrets hidden in the name of public welfare and caring. Modern consumers are no longer satisfied with the fate of "being arranged". They hope to have real respect and trust, and they hope to hear their voice in good faith, they want their psychology to be deeply supported and protected. The basic business logic in the era of large-scale industry and the psychological needs of modern consumers have experienced a significant gap. Fourth, deep anxiety hidden in consumptionIn this era, people's sense of weight and anxiety exceeded any time in history. Most people do not really understand what the financial tsunami is, but feel it brings about employment pressure and psychological panic. Most people do not know the mechanism of the dispute between globalization and carbon emissions, the only thing that can be perceived is the increasing intensity of competition and the fragile environment. Most people live a richer and richer life, but the sense of alienation from their families and their worries about health cannot be eliminated. Consumption has become a way of existence and a protection mechanism for people's psychological security. People use consumption as a way to establish a personal image, reflect the spiritual world, and publish a personalized declaration. With consumption, they express their desire for free choice, reveal their pursuit of personal fantasies, and express their yearning for the realm of quality. As there are more and more sofa potatoes and otaku girls and crazy shopping on holidays become a fixed family program, young people in the 80 s are trying to own their own cars and houses as soon as they get to work, all these behaviors that appear in the name of consumption are deeply hidden from modern people's desire for psychological asylum and the need for spiritual freedom. Fifth, definition of fast optimismThe filling and Accumulation of material wealth is increasingly inadequate to support the happiness of modern people. All kinds of massage and beauty, leisure and vacation, taste appreciation and relaxation, express the definition of happiness in modern people. More and more people will put confusion and anxiety in the process of eliminating material pursuits at the top of their values. People desire to have enough rest, to have enough co-existence with their families, to have a casual and easy experience, to have like-minded spiritual partners, and to hear and worry, eager for psychological autonomy and strength. All of these are incorporated into modern fast optimism, regardless of the accumulation of material wealth. In the meantime, the utility functions of modern commerce are being rewritten. Sixth, UGC and personalized appealPeople are using various methods to express their true existence as an independent individual "I. From the personalized discourse printed on T-shirts, to the DIY modification of preference items, from the permanent and distinctive naming of children, to the claim on the rights of citizens, the power of modern people's individual needs has fundamentally overturned the 20th century commercial logic marked by standardization. The emergence of the Internet has become the dominant position for modern people to show their own life values with the most distinctive characteristics. From posting your own payroll on the Forum, to posting your blog-related texts, displaying all kinds of creative works in the podcast, to the warm and lovely nest in the community, "I" has increasingly become an important subject and the strongest appeal expression in this personalized age. 7. Community spiritAn interesting phenomenon is that the sense of distance and class in the material age has given birth to the Community spirit of modern people. People seek contact with others in various ways, express their concerns, and seek cooperation and mutual assistance in various forms of social interpersonal groups and various virtual network circles, it even presents citizens' responsibilities and obligations and pursues social equity and justice. From the increasing number of volunteers to the sincere attention of the disadvantaged groups, from the network communities full of night, people establish connections with others in various ways. Eighth, New Humanity in the material security EraThe post-85 and post-90 groups are increasingly becoming mainstream groups in society, which is an irresistible natural law. These new mainstream social groups are growing and different from their predecessors. The biggest difference is that they were born in an age of material security, different from the age of material shortage. Any value will be deeply influenced by the experience of young children, and new humans will grow up on the premise of material security and abundant resources, our understanding of material wealth, our understanding of social forms, our pursuit of soul freedom, our emphasis on personal experience, and our desire for spiritual care will all be a powerful power of the tide, and finally rewrite the game rules of the business world.