[Website hosting] What investors want to know most when observing entrepreneurial enterprises is "entrepreneurial logic ". The so-called logic is how you think about the problem. The following content can be used for reference by entrepreneurs.
1. Enterprise Positioning
Investors always first try to get the entrepreneur's position in the business plan of a start-up enterprise. Further, they must have a distinctive position.
2. Execution Summary
This is an opportunity to attract investors to understand your plan. In Silicon Valley, the relatively standard business plan will not exceed 20 pages, and the execution summary will not exceed 300 words.
3. Legitimacy
Why? Why? Why are you doing this? Legitimacy is not legitimacy, but correctness. Entrepreneurs with knowledge and technology often find problems and then solve them, but often fail to diagnose problems well.
4. Risks for Entrepreneurs
Entrepreneurs do not think they are preparing a "rescue ship ". Investors should look at the risks of entrepreneurs, the time, resources, and money that entrepreneurs will invest in their businesses, and whether they are willing to give up their jobs and incomes that are already very stable. Investors are not willing to take more risks than entrepreneurs.
5. Enterprise Vision and business model description
This requires proper packaging of good ideas. Entrepreneurs should draw a clear vision for the company and let investors look forward to it.
6. Basic Introduction to products and services
This requires entrepreneurs to be creative and protect their intellectual property rights. Entrepreneurs do not need to fully disclose the core technical issues in their entrepreneurial plans, so that investors can feel new ideas and have a market.
7. What problems do you want to solve most?
It is necessary to solve the problem rather than create the problem. Because investors may be unfamiliar with the field of entrepreneurship, investors may think that the same effect can be achieved without too much cost. Entrepreneurs should clearly define what problems they are going to solve, rather than over-designing them.
8. Where are customers?
Entrepreneurs should explain to investors how enterprises can develop customers with good products and services, so that customers can experience irreplaceable value beyond the price.
9. Where are competitors?
Competitors are everywhere in the new economy era. Tell investors where their competitors are, that is, let them know the potential risks of their investment. At the same time, it is necessary to explain the core competitiveness of entrepreneurial enterprises.
10. Market Prospects
Entrepreneurs should have a plan for rapid growth and tell investors how ambitious you are and how long you will gain market share, investment talents have the opportunity to get a return on investment. Entrepreneurs also need to confirm the feasibility of this inference.
(Edit: Zhu Xiaoguang)