Trend: Manual Travel installation package compression user conversion rate increased

In recent years, the Palm Game era has become a popular trend, but as a game developers consider the relationship between the size of the package and user conversion rate?

With the development of mobile phone game market growing, industry development more mature, more and more manufacturers, hand-tour industry has entered the chain of the fittest, industry pains also highlighted out. Hand travel security, user experience, high-quality game package is too large, the game version of the update caused the loss of users and so on, these are closely related to the survival of the hand-tour manufacturers.

In particular, the size of the game package directly related to the game manufacturers to promote the cost of the channel. Want high quality, means that the package body becomes larger, the compression package will be detrimental to the game quality, such a difficult problem in the hand travel industry for a long history. Different types of games have a threshold for the volume of the package, which exceeds this value by a factor of at least one increase in cost. But the game quality and the game bag body existence irreconcilable contradiction, must have sufficient high quality resources to provide the support to guarantee. And the impact of the package body over large opponents is a long-criticized.

There are specific data to prove that the larger the game package, the game in the promotion process of game users conversion rate is lower; conversely, the smaller the game package, the higher the download conversion rate of game users (such as). All mobile apps, games in the large version of the update will be lost users, the larger the installation package, the larger the loss ratio, the smaller the installation package, the smaller the loss ratio, these lessons are practical, bloody lessons.

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Almost the quality of the case, certainly the smaller the better "for the channel and distribution, more compact package, more easy to get the user experience. There is a word called experience transfer rate, that is, to add the number of active users/experience, the current experience to the new rate is generally between 50%~60%, if a game has 2W people experience, eventually only 1 W activation, then the remaining 1W is likely to be lost in the experience, such problems, mostly due to the package is too large.

In the face of the game bag too big problem, some game merchants choose to the game package body rough simple compression, greatly affect the game's screen quality and running smoothness, affecting the user experience, coupled with the unstable environment, can not guarantee the breakpoint continued transmission and stable network environment, Cause many players to lose patience with the game and finally choose to uninstall the game.

In the past, most of the hand-travel compression is the cutting of resources, segmented download, using sub-technology, so that the game players in the game before the two download; In addition, developers in the game package body slimming, often use delete code, streamline resources and even do resource-based way to reduce the volume of the game package. When the player is loading the resources, it must interrupt the game and slow the loading of resources in the wait, which brings a very uncomfortable user experience to the game player.

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Now, there are third-party hand-travel service providers with such technology and conditions, and the measurement is very effective. The new compression technology is the game package to split the resources, in a smooth state of the game experience to achieve the subsequent resources in the background of automatic loading, while the technical support to meet the lossless compression, can fully ensure that the game quality, compatibility, stability and other factors are not affected by the compression, and truly achieve the client's effective slimming. In addition to the above advantages, but also intelligent screening network environment, through the Cloud server acceleration, the realization of different resources high-speed background load mode, WiFi situation can be realized once the resources load in place. Compression service up to 20% of the compression rate, so that the game after compressing the size of the package is only 20%, which undoubtedly for the entire channel distribution and operation of the subsequent promotion with more advantages and imagination space.

It has to be said that this is indeed a historical transformation of the rival travel industry technology. Believe that in the days ahead, the road to change will continue to optimize and improve, not only to make the game developers benefit, but also to allow users to be more convenient and attentive service.

Trend: Manual Travel installation package compression user conversion rate increased