Whether in the interview process, or in the work of the co-docking, should first to understand the purpose of analysis of the other side and demand, so that we can more accurately and more efficient to make progress. Obviously, the interviewer's problem in the interview process is targeted and examines the interviewer's ability in one area.
In the interview, the interviewer put forward the question, we need to think about why the interviewer asked, what needs to examine what capabilities, these capabilities in the post what role, whether you can also around the problem output some of their own additional ability (such as the selection of technical dimensions to answer, so that the other side to perceive that you know the technology), The following is a list of three questions and answers from Uber China recruiting product Managers :
1. What do you think is the number of messages sent from mobile clients around the world every day?
This is a very open question, mainly to examine the following aspects of the interviewer's ability:
First, whether the thinking is active, can be estimated from a number of dimensions;
Second, whether the logic of thinking is rigorous enough, no obvious loopholes;
Third, work experience, answer whether feasible can be practical operation.
In the daily work of the product manager, the above three competencies play an important role in each job content point. such as. Demand analysis, market analysis, user analysis, product plan planning, etc.
Dimension of traffic
① "Number of messages sent from mobile clients worldwide" = "Global Mail client daily usage" x "number of times per person using mail Mobile client to send mail each day"
② "Number of global mail mobile clients" = ("number of mobile clients per day in your community"/"Number of communities") × global population
③ "Per capita daily use of mail Mobile client Email" = "Number of emails per day in your community"
Note: Do not take into account the diversity of community structure, so the answer is, the main research ideas.
Technical dimension
① "Number of messages sent from mobile clients worldwide" = "Global Daily Mail client service end of mail interface requests"-"Number of mail interface requests failed by the global Mail Mobile client Service"
② "Global Daily Mail client service end of mail interface Requests" = "Your company Daily Mail Mobile client Outgoing mail interface requests" X "Perfection Number of companies"
③ "Global Mail Mobile Client service end Mail Interface request Failed" = "your company Daily Mail Mobile client Outgoing mail interface request failed" X "Perfection Number of companies"
Occupancy dimension
① "Number of messages sent from mobile clients worldwide" = "Global Daily Mail Number" × "Global use mail Mobile client email share"
② "The number of daily e-mails worldwide" How to calculate, the above has been answered
③ "Global use mail Mobile client e-mail Share" = "your home/Your community/your company, the number of e-mails sent using mail clients"? Your home/Your community/your company uses the number of mail "
Requirements dimension, relationship chain dimension, crowd structure dimension ...
2. What is the best product promotion in your mind? How do you improve it
As the Internet practitioners should know, Uber's operational promotion ability is very strong in the product operation, promotion, market integration into product planning or tightly around the existing product function planning marketing activities (such as Uber a key call dragon boat, Uber a key to call the aircraft). This question I speculate is to examine the product manager in the planning, whether the operation, market and other considerations.
My answer is "hit the plane", the program nostalgia has an impact, the audience wide range, easy to play simple threshold low, high sub-assembly forced to show superior, both to cultivate user habits, and pull the game business.
Improved, not written. Attention and core functions, such as the chat when the plane text or expression, through the expression can enter the fight plane. In response to the improvement, it is necessary to surround the promotion and product core functions.
3, if your task is to improve the Uber product experience, you will want to know which three data
What is the product experience, the most important product experience is to meet the needs of users, followed by the user needs to be resolved when the cost to pay. This topic examines the interviewer's familiarity with Uber products and the ability to control demand.
My answer,
① City as a unit, Uber China city drivers daily average number of orders, all single amount, all single waiting time;
② City as a unit, Uber China city passengers call the car success rate, call the car waiting time, call car service satisfaction;
③ City as a unit, Uber China cities market share, driver size share, order occupancy, passenger share;
The reason is not written in detail, in the answer to the first two reasons, you can try to ask the interviewer some status data, need to improve the degree, and then simply say how you make the solution.
Answer the third market data point reasons, can be divergent thinking, simply say one or two product direction, but can not say the product development direction is not reliable. Because in the market competition, some companies choose to improve the competitiveness in the vertical, some companies will choose from horizontal expansion to improve competitiveness.
Uber China product manager face question answering skills