User experience design starts with the contact brand

"The User experience (username experience, UX or UE) is a purely subjective psychological sensation that is established during the user's use of a product (service)." Because it is purely subjective, there is a certain degree of uncertainty. Individual differences also determine that each user's real experience is not fully simulated or reproduced by other means. But for a well-defined user group, the commonality of its user experience can be realized through well-designed experiments. With the development of computer technology and Internet, the technological innovation form is changing, the user-centered, people-oriented and more attention, the user experience is called the Essence of Innovation 2.0 mode. "-– Baidu Encyclopedia

Now, almost everyone is talking and doing the user experience, there is for the user experience and user experience, there is not know what the user experience, on the disorderly command a pass; have done a few days to improve the availability of the claim to leap ... of course, there are a lot of people do things for the masses, do a good job of product design.

In any case, the following words of thought hope that a little bit is flash.

Read the entry of Baidu Encyclopedia, combined with their own experience, you can understand that: User experience, is through contact with a certain kind of tangible or intangible things, built on the user's a wide range of emotional overlay, with Lego building blocks are the same, heap well, can be very high, a piece of instability, will be all down. So, how wide is it?

1. A book-buying experience: flow fluency

Buy oneself a book, I thought of is Amoy Bao when, some people will say: Buy a book of course to when or outstanding. I do not think so, first of all, are online shopping, Taobao also sell books, and can bargain, to understand more details, and when not, but if the price on Taobao is too high, not when the cost, and not very anxious to buy, then I will choose when.

-– here are two points: the conditioned reflex of online shopping habits and the communication between traders, these two are part of the experience.

Decided to be fooled after, open the home page, logo next to the "ten-year quality assured low price", a little warm, and the navigation of the left side of this green highlighted area also shows that when the main core business is the book! The whole color is visually comfortable, and navigation and search also let me quickly find the book I want to buy-the Godfather.

--The loading speed of the site is a big problem, when the basic can be in 3 seconds to open the home page, good optimization. Advertising language and the use of color to fit the domestic consumer psychology, at least for me, feel: can be trusted, not too messy.

After finding the book I wanted, I clicked on the purchase, entered my shopping cart, had a doubt, uncomfortable:

-– do not know whether this is good or bad, may have different feelings for different people, this recommendation itself is very good, but let me doubt that it is a large area of space and many yellow buttons, so I can not find the north, because to this step, I thought: the settlement, but for commercial purposes, recommended areas to a certain extent ( Maybe when I was idle, the recommendation was useful to me.

The next settlement process is very smooth, I choose the goods to pay, very good is: Finally prompted me, the delivery location is Guangzhou, will be shipped in 2-3 days, the mailbox also quickly received orders generated mail. Next is waiting, three days later, received the voice is not very comfortable telephone, said is Dangdang, I think, should be the book arrived. The poor thing is, when the other party received the money, there was not enough change.

-– finally bought a book, express the Lad can not find my change, I did not want, the book is not very good packaging.

The whole process, scoring 8.5 points overall. Overall, the book's purchase experience fluency is very satisfactory, without an unexpected interruption, know that the process of experiencing is complete and that means that this product, this service, is available, this is the foundation, the other visual effects and discounts, etc., are based on him. and fluency, with the user in the process of confusion and puzzled the intensity is inversely proportional, want to improve fluency, you need to clear, so that the core purchase process in the shortest possible time to complete, reduce interference.

2. Edge experience, the same important

One of the most important places in the book purchase example is the last offline experience, which I use as an edge experience, as opposed to the core business of the line.

After the order, the system can according to my delivery address, select the nearest shipping location, reduce logistics time, and let the purchaser know that this point is good, stating: I have been for your sake.

But there are some problems in the courier, because there are some uncontrollable factors. Delivery of people, need to undergo a certain training, otherwise, is in the hit when the brand. The tone of the phone is uncomfortable, the book's packaging problem is also disturbing, the corner of the book is worn out, on these two points, the buyer may have the whole transaction revoked.

Belonging to the edge of the experience category there are many, such as: you to the Friends of the network held a forum, front of the poster is able to convey the information of the Forum, whether the network of friends to interpret the brand, to give you a good feeling how many? Again such as marketing personnel's dress and conversation, in the user's eyes, to a certain extent, also indirectly experience their products, at least, wearing slippers marketing, will not give people a good feeling.

Edge experience, as important.

3. The Intangible Experience

There are two kinds of intangible experience, one is the use of a user, experience the product after the word of mouth spread to other users or potential users, for the latter, he has begun the intangible emotional experience, the other is to use the inside out, is the production of the product of the team or said the enterprise from the internal issue of some information, intentional or unintentional information.

For the first, sometimes word-of-mouth determines whether a user is destined for the product, for example, Aunt bought a xx brand refrigerator, with two months, the tube is broken, open the refrigerator door light is not bright, contact maintenance after the day, or bad, so she said to her best friend: "later will not buy XX brand of things, This friend is likely to be insulated from this brand later, because she is not good at the intangible experience of "it". Of course, the root cause of this word-of-mouth is the quality of the product itself.

And the second range is bigger, if it is a listed company, then your financial situation is good, organizational structure is not frequent adjustment, the overall staff external information radiation is positive; network media, traditional media dissemination of information is conducive to the development of the company (whether it is not soft), these are users or potential users , the one side that ordinary people may come into contact with, this is also an intangible experience.

4. Leading the user's "experience"

In the initial stage of development, countless products and services are following the needs of users, what users need, give what, to find the right point of demand for the heavy, this is on, but to the product maturity, to the market share is high enough, need to consider, is to guide the trend, leading users to win the direction. Visual conceptual design in the Web, car concept car, go, this is the route.

5. Core Product Experience

This is in the end because it is known that the core products, must be good usability, through continuous iteration, appropriate subtraction, provide a good experience of the product. specific to each product and service are different, do not need to expand.

In short , the user experience design is not complex, but need to withstand the temper, need to pay attention to tentacles, because, from the touch of the brand that moment, the user experience is in progress, is superimposed or consumption it? See if you can do as much as everyone UE, can these good idea guidance, polymerization.