User Experience Design: Viewing the relationship between users and products from the triangle Theory of Love

Article Description: and users fall in love-triangle theory and user stickiness.

In user interviews, we are not satisfied with the user's demand for product features. We would like to explore the user's knowledge of micro-blogging, so we will ask the user in the eyes of the microblog.

We want Twitter to be fresh and interesting in the eyes of users, is warm and joyful, is trustworthy; we hope that the user can share his/her happiness and sadness here, build his/her circle, and we hope to grow together with the user and integrate into his/her life in full.

It sounds like a feeling of love. When we are in love, we feel warm and joyful when we are with our lovers, we can always find infinite charm from each other, we are willing to trust and depend on each other, and we are willing to share everything. We and lovers gradually have a common friend, two people together through all kinds of things, each other into each other's lives.

This is exactly the same as our expectations for Twitter users.

Yes, we want users to love us. Like a man who loves another: obsession , Trust , longing for everlasting .

First, the Triangle Theory of Love

What is love in the end? What motivates, forms, and sustains a relationship?

This may be one of the hardest questions to answer in the world, but thankfully we never lack the people who are willing to accept the challenge and try to give the answer. American psychologist Sternberg is one of them. He has put forward a famous theory--The triangle theory of love.

Love triangle theory that love consists of three basic components: passion, intimacy and commitment. These three elements are like the three vertices of a triangle, which prop up a perfect relationship.

Passion is the sexual component of love. Because of the strong attraction of a loved object, he/she has a strong, obsessive feeling. Passion makes people feel like to be with their lovers, inseparable, want to talk with lovers, intimate physical contact occurs. A lover in passion often feels a state of devotion and an obsession.

Intimacy is a warm experience in a love relationship, a kind of close friend. Because really like with each other together, eager to work with each other to establish a more cohesive harmonious relationship, hoping to put their lives in a frank, undefended way to share with each other. Partners will develop a two-person communication style, familiar with each other's imperfect personality. Intimacy makes lovers care for each other, treats each other, satisfies each other's needs and desires. Intimacy is not passionate, but it can promote the intimacy of lovers, people feel the warmth of interpersonal.

Commitment is to make a long-term love of a person's decision, is to maintain a love relationship of the decision expectations or guarantee. Commitment is from the heart of the confession and vows of love, to ensure that the two parties live in a stable, continuous and determined atmosphere, and strive to consolidate the relationship. A couple will respect each other's privacy and allow the other to integrate into their social relationships. In a committed love relationship, trust and dedication often hang in your heart. Conflicts are unavoidable in daily life, but with commitment, the two will trust each other and resolve conflicts and disagreements through consultation.

Sternberg that only passion, intimacy, commitment to the three love is the perfect relationship. Besides, the combination of three kinds of love will produce some imperfect forms of love. People and people from meet, to know each other love, and then to stay, love three components of the proportion will change, so may experience a variety of love forms.

At first, love may have been the beginning of a frenzied infatuation, or it may have sprouted from a sense of camaraderie. In the old society, arranged marriages probably also have a lot of love from the commitment to start. No matter which kind of beginning, the passion ingredient and the intimate ingredient of love will gradually grow, enter the stage of romantic love.

Next, promises tend to spontaneously appear, forming the perfect love relationship. The commitment to make the relationship between the two parties willing to pay for the formation of a "emotional investment", this investment will continue to strengthen the intimate relationship, forming a positive cycle.

As time goes by, the role of the passionate ingredient will gradually decline. (Neurobiology studies are usually considered to be 18-30 months.) Because the passionate ingredient of love is related to neurotransmitters such as dopamine, serotonin, and oxytocin. These hormones are secreted by a love-inducing mass, with concentrations peaking at 12-18 months, and then gradually returning to normal levels. This is what we often call the "love-keeping period". But intimate ingredients and commitment components will always maintain a certain level, the formation of an old wife-like companion love. Of course, if the three ingredients are not enough to support intimacy, Love will die out, if three of ingredients from the beginning has not reached a certain level, that true love has never been produced.

Second, from the love triangle Theory View user-product relations

According to the triangle Theory of love, the intimate relationship between users and products also has three ingredients of passion, intimacy and commitment.

Passion is the feature that products bring to the user a sense of freshness and enjoyment. For example, to provide users with the interests of the taste of information, the most common is the beauty, Meng Pet, food, tourism, games, these content so that users feel very beautiful, very good, very cool, can't stop. Zi Yue: Eat color, sex also. It means to say that food and beauty are human instincts. Users are initially attracted to the product, often driven by these freshness and hedonic experiences.

Intimacy is the feature that the product brings to the user's closeness and warmth. For example, record mood sentiment, care about the new friends, and friends contact. The most common is the mood signature, @Ta, photo Circle person, standing letter and so on. Marxism holds that: the essence of Man is in its reality, it is the sum of all social relations. Users are never isolated individuals, social relations are an important part of the user's life. Contact with other users brings intimacy, and one of the great effects of intimacy is increasing user stickiness.

If the passion and intimacy from the product, is the impact of products exerted on users, then the commitment is the user in turn to the impact of the product, such as the purchase of members, expand their influence, contribute original content and so on. And the product will set the corresponding feature, give feedback and incentive, the most common is the active QQ day, grade, title, medals and so on. Behaviorism psychology holds that the reinforcement is divided into "external strengthening" and "internal strengthening", and external reinforcement is effective at the beginning of the behavior molding, but in order to really maintain the behavior, it depends on the individual's internal reinforcement or self reinforcement. From these user levels reflects a sense of achievement, those who "make a commitment" in the behavior of the user will gradually change into internal reinforcement, willing to use products, and even willing to contribute to the improvement of products.

The evolution of user-product relationships is very similar to the evolution of love. From the first sight, registration, trial, to form the use of habits, a user's mature process, it's like having a relationship with a product: The first thing to attract a user is a fresh, enjoyable, personal-tasting message (passionate ingredient), or a fun (intimate ingredient) recommended by a friend to stay online with friends and share each other's lives. Regardless of the beginning, the user will explore the product's passionate ingredients and intimate ingredients. If you can find enough passionate ingredients and intimate ingredients, users will enter the product in love, feel addicted, addicted. Then users start to contribute valuable content, and strive to enhance their influence in the product platform-the commitment component to play a role, user-product relationship into the user "I enhanced" phase.

It is like not every love can be completed, not every user can reach the "commitment" stage. If users do not find enough "passion" or "intimacy" during the initial use of the product, it is often difficult to retain it. and "Once loved" users, may also be due to the loss of product freshness and other reasons and gradually lost.

"Can I ask you one last question before you go?"
"Loved."

Looking around, all have SNS nature of the site, are trying to establish some kind of "love" relationship with users. For example, Renren's advantage is to create a real social relationship, but Renren will be a person's station, and strive to collect fresh and interesting information, strengthen the product's passion ingredients. Weibo will also want to help users achieve social needs, so it will create micro-groups, close friends and other products, strengthen the product's intimate components.

And those who are not the SNS characteristics of the product, then try to turn to SNS transformation. For example, the 115 network disk, has been the main push the "circle" concept, and recently closed the public share (although the direct reason may be copyright issues, but the root cause may be to strengthen the sharing of friends, encourage users to build social relationships through resources. And the Thunderbolt will also provide membership level, thunder neighbors and many other functions. In the final analysis, we all want to mobilize the SNS attribute of the product, find the feature that can trigger passion, intimate and promise, want the user to establish a kind of love relationship with the product.

Is this a hopeless unrequited love?

After all, there are so many users just take a look-like thousands of looking back in the vast sea of people in a vision, but you inadvertently moved away from sight;

There are people who simply browse and leave hastily-just like friends and relatives to get a blind date, in the first seven seconds of Self-introduction, you have decided that I am not your dish;

There are even people just in exchange for a lottery to register the account-like a one night stand, pay the money and sweat for a moment of joy, after daybreak of the red dust.

However, it is gratifying that more and more people are really in love with the micro-blog. They found a topic that matched their interests. Meet a similar character of friends, meet the food/beauty/beauty, the first time to share the friends on the microblog, listening to the time of the heartbeat of the Times, the voice of the voice of hundreds of millions of users, made a lot of people moved to do.

People's love is a kind of fate, perhaps "Miss" always more than "encounter."