View the future development of Internet/mobile Internet from WeChat

1. Information Organization on the Internet

Why do we need to study the Internet information organizations? In fact, the Internet is nothing more than interaction between information and people, people and information. people interact with each other through information, or people interact directly through the Internet. Information on the Internet includes virtual knowledge, commodity information, news, and so on. These different information makes different Internet companies.

 

2. Mobile Internet Information Organization

 

What is the difference between the mobile Internet and the Internet?

 

• 1. Different screen sizes: according to the logic of the Internet, the value of advertisement is different. The larger the screen, the greater the value of advertisement. Therefore, from the perspective of advertisingTV> Computer> mobile phone. A small screen is a feature. You need to find a profit model that is more suitable for your phone.

• 2. Different application scenarios: In what scenarios do users use mobile phones and travel?Fragment timeOnly when mobile phones do not have computers, application scenarios often determine the characteristics of applications and need to be more suitable for use and consumption in these scenarios.

• 3. the way information is organized. This cannot be said to be different. It is more of a geographical location dimension, which I think will have great value for mining. Because in the past two features, any new device may have features, screen size, and scenario. However, mobile phones are carried with you. The combination of nature and location will surely become the most important feature of mobile Internet in the future.

 

Iii. Nature of Internet/mobile Internet: Data

 

The above is actually my explanation of the future of mobile Internet for the Internet and mobile Internet. Now let's look at it again: in fact, the essence of the Internet and mobile Internet is actually data (information), and the essence is interaction between people and data (information.

 

Therefore, from the perspective of demand: whether it is the Internet or mobile Internet, it solves the issue of interaction between people and information. The Internet and mobile Internet information are different carriers. One is in the form of a website, and the other is in the form of an app. However, both websites and apps can be seen as external forms of data (information. Essentially, data is a service.

On the Internet, information interaction between people is embodied in instant messaging software. In addition to instant messaging mobile terminals, mobile terminals also include text messages and telephones, as well as various types of voice and video call services. At present, it is more and more likely to become a way to change the interaction between people on the original Mobile End.

Of course, the information on the Internet and the mobile Internet will also be different, which is related to the properties of the terminal. For example, a mobile device will have a location attribute, there will also be more convenient information input and interaction methods, such as tablets and videos.

Iv. Search Value

In the Internet era, search has a huge value. Google and Baidu are basically the methods that many people use every day to obtain information, but they can also be understood, this is a method for users to find their desired information when a large amount of unordered information exists.

Search can be seen as a way for the search engine to organize information based on interest (keyword). Of course, this sorting method is more based onAlgorithmConsidering relevance, but is it the best way? I think it is definitely not:

On the one hand, currently, the search information only contains narrow information, excluding the information of human relations. Currently, the information is based on the distribution of people.Considering the human dimension, information search will be more valuable in the future.This should also be the reason why Google has to fight for Google +.

Second, real-time information is not included, while the proportion of real-time information updates may gradually increase.

In the mobile Internet era, search should be closer to users in terms of interaction, more real-time, and more personalized. mobile search will certainly be able to include a large amount of content generated by mobile terminals, instead of simply providing content indexed on the Internet. Therefore, in the mobile Internet era, the winners of search may be very different from the existing product forms in terms of product forms. Therefore, we need to integrate the relationship and location of people, the accumulated online data (including private cloud data) provided by the user gives the content that the user may be most interested in.

 

V. Value

If the essence of the Internet and mobile Internet is the interaction between people and information, the architecture is actually like this.Information Interaction Platform. The user relationship is above; Information can also be obtained through subscription, and different information can be interacted through text or voice. From this perspective, there is undoubtedly a huge space for imagination.

If most of the requirements can be solved, will the form of APP change as well? In addition, such a product that is more suitable for users can meet the vast majority of requirements and may effectively obtain relationships and real-time information, from this perspective, will it also be a more appropriate product form for mobile search?

 

6. Personalized subscription

Ideal status: users want to actively obtain content they are interested in. Information should be subscribed to: news websites can subscribe to information, people can subscribe to information, shopping websites can subscribe to information, and topics of interest can be subscribed, if I subscribe to all the content I am interested in, the information flow will satisfy all my needs.

Of course, there is a big problem here: how can we ensure that the information stream of this subscription is accurate enough?

The current subscription method actually turns the original Internet or mobile internet information into subscribed information and pushes it manually or in a certain way, in fact, the current method of subscribing to more content will still feel the annoyance of information. In fact, this method does not change the organization of existing information, or it just changes the way or channel for users to obtain information.

How can I better subscribe to content I'm interested in from a massive amount of Internet information? From the perspective of Google +, Google also believes thatSocial networks can reorganize information through human relationships. However, in my opinion, such a social network is stillMore followersInstead of paying more attention to interest. Therefore, individuals are more optimistic about the future of services such as Twitter and Quora which will bring new changes from the perspective of information organizations. Of course, it is still unclear about the future.

VII. Summary

In the future, the Internet/mobile Internet will change a lot. Similar to iWatch and Google Glass, interactive methods and interactive devices will appear more and more. Of course, the essence is to make people use them better.More comfortable and more natural ways to interact, the nature of interaction between people and information has not changed.

From the perspective of entrepreneurship, it is important to provide valuable data (information) services for users. At present, some information may be more suitable for mobile Internet, however, it may be more important not to distinguish between the Internet and mobile Internet. This is just a product form. A valuable data (information) service for users is essentially a demand-oriented way of thinking.