Wang Tong: On the experience of making money in Internet publishing

Network | Making Money

Wang Tong: The experience of network publishing to make money with the traditional publishing house, I issued a printed book, from writing books to distribution, with a year of painstaking efforts, only received thousands of yuan in royalties.

• Using the Internet for distribution, my first ebook, from writing to publishing, in less than one months, two years, this book has added millions of dollars to my income.

The same issue? The gap between efficiency and income is so great that it is possible to see the appeal of online publishing.

Wang Shuo, who recently abandoned his publishing house, wants to make money by publishing his novels online, and other writers are likely to try. Trying means stones, and it's possible to take a lot of detours from lack of experience. Wang Tong here to share their relatively mature experience in this regard, hoping to help people to take a few detours.

The simpler the pattern is, the easier it is to succeed, so Wang Tong again advises us not to make the network issue too complicated, and not to engage in popular Pay-per-click mode. Why 1, if it is Pay-per-click, users have to pay for each visit, users buy only to see, repeated look will be repeated charges, this is very unreasonable for users.

2, users spend money to buy, not only to see the process of the spirit of enjoyment, but also want to have it, so give users a product than a service will be better sold.

Selling products is easier than selling services, so we have to make the written book into a product that users can see. Here are my actual combat experience:

Because the service is too tired, so the Service function Choice service high-end, for the low end of the vast market, 2005 years later I put my own advisory services to the minimum price of 120,000. For the vast middle and low-end market, I have turned my experience into a product to meet the needs of this market. So I have my first ebook, "SEO tips," this book is mainly to share my SEO experience, as well as the use of Search engine optimization (SEO) This technology to make money on the actual combat experience.

My strategy is very simple: Make a charge ebook and sell it.

The first step: the planning of E-books

Target User lockout:

1, the Network Service company: My experience can give this kind of company to increase the profit point;

2, corporate web site management: My experience can be very real teach them how to make their own corporate web site in the major search engines to get a better ranking, so easy to use the network to obtain a large number of potential customers;

3, online entrepreneurs: My book to give them three kinds of low-cost risk-free entrepreneurial model, can help them in the entrepreneurial process less detours, spend less money, fast use of the network to make money;

4, Web page producers: Tell them how to completely from the marketing point of view to design Web pages and production sites, so that they can help them in the fierce competition in the site production services to stand out;

5, the vast number of personal webmaster: Search engine Optimization is one of the most important ways to promote the site, personal webmaster most need.

Pricing strategy: 1200 RMB/Ben

Pricing does not look at how others price, how to price their own, according to your product can bring the benefits to the user to price. Service charge of 120,000 yuan experience, summed up into actual combat, can be implemented experience. Then the price of this book can not be too low, but not too high, and finally I locked to 1200 yuan/Ben
I quit the first day is 500 yuan, the next day is 600 yuan, every day long 100 yuan, long to 1200 yuan, set down.

The second step, the VIP E-book production

Since it is an ebook, the most important consideration is the anti-piracy measure. So I used the same registration technology as the software. Both: When the ebook is downloaded to the computer, when opened, will appear an ID, to open the ebook, must have the corresponding ID and the registration code. After you have obtained the registration code, you will not need to enter the registration code when you open it later. But this book can only be viewed on this computer. If you pass it on to someone else, the other person opens the book and the new ID appears, and a new registration code is required.
This measure is a little bit more complicated, but it's easy to operate with a technical drawing. If you don't know the technology and want to distribute it in this way, you can contact me. wangtong#tongwang.cn (replace # with @)

The third step, the sale of E-books:
In order to sell e-books, I've arranged for the company's web designer to spend 2 hours doing a very simple ebook sales website. It is nominally the official website of the SEO tutorial. Http://www.seo.net.cn
This site is also very simple, mainly to introduce this ebook, on the more than 10 very simple HTML page.
Website is done, and then use a variety of network promotion means to promote this site can be.

Fourth step, after-sales service

Products sell well, the key to see after-sales service good, after-sales service value than the product itself, so that your product is easier to sell. So my strategy is that every user who buys an electronic book will get a VIP account.
In order to provide better after-sales service, I use the Dynamic Network Forum program to make a VIP forum http://www.9959.org

The user who buys the electronic book can obtain the following benefits in the VIP forum by the VIP account:

1, learning and practice in the process, there are any problems can be through the VIP forum to us to consult, I will and my assistant every day to draw a certain time on the answer. A one-to-one advisory services to receive 120,000, the purchase of electronic books can be more than one of our advisory communication services, to users feel that this service is more value.

2, the VIP forum to provide us to spend tens of thousands of dollars to buy and collect a variety of SEO information, SEO tools. and other relevant information.
3, through the SEO forum, you can continue to get the latest valuable SEO knowledge and network money-making experience.
4, through the VIP forum, you can also exchange resources with other VIP members.

Many users buy e-books may not be directed at the ebook, but directed at my after-sales service.

Traditional publishing, because of long cycle, high cost, the author gains less, will be subject to the impact of network publishing, but the network publishing has not yet formed scale, but this is the trend of development, is no one can not block. I hope my experience will inspire you.