WAP Web site: Browse leading products and interactive-led products

Web page Production WEBJX article introduction: WAP2.0 website Classification and product design.

The current mainstream WAP products, to meet the user to browse the news, send and receive mail, read novels, download software music, friends interaction, game leisure, online shopping, payment and other aspects of the demand, contacts throughout the life of various fields. In accordance with the needs of users, the existing WAP products can be divided into two major categories: to browse the leading products and interactive leading products.

First, WAP 2.0 introduction

The so-called WAP (Wireless application Protocol, wireless Protocol) is an open global standard for communication between digital mobile phones, the Internet or other personal digital assistants and computer Applications ^[1].

WAP1.0 stipulates that the pages accessed by the wireless device are written in WML language, while WAP2.0 XHTML-MP as the primary content format ^[2]. The advantage of contrast wap1.0,wap2.0 is to support the graphical interface better, support some CSS style sheet, support the graphics and text, and so on, make the Web page's performance and interactive form richer.

Since 08 Sina, the world and so on began to practice WAP2.0 Mobile website, more and more handset terminal manufacturers and internet companies have launched support for WAP2.0 version of the product.

Second, WAP website classification

The current mainstream WAP products, to meet the user to browse the news, send and receive mail, read novels, download software music, friends interaction, game leisure, online shopping, payment and other aspects of the demand, contacts throughout the life of various fields. In accordance with the needs of users, the existing WAP products can be divided into two major categories: to Browse the leading products and Interactive leading products.

Browse the leading products, such as the mobile phone Tencent Network information channel. The user core appeal is obtains the newest information from the news platform, grasps nowadays hot spot. The main behavior pattern is to rely on our predetermined trajectory to browse, resulting in very little active interaction, such as typing keyword search, comment or reprint, occasional subscription settings and other tasks.

This determines the information channel interaction design of two characteristics, one is: browsing information to follow a certain rule of the structure, and the depth of information should be controlled. The second is: Search, comment, reprint and other interactive behavior to avoid users deviate from the theme of browsing.

Usually information is designed as a vertical three-layer structure. As the structure is pulled up, the information concentration is gradually diluted. On the first level, users face a highly condensed news headline on each channel. Users dig for more targeted information in a news topic or channel column at a depth level. The deepest level is the full text reading of the news. In summary, do a good job of these three layers of information flow presentation and interaction, you can cover most of the design work.

The user's active interaction cannot deviate too much from the core task of browsing the news. In the iphone Web HIG^[3] proposed navigation design principles: "Need to keep context context and for users to navigate between multiple pages." Minimize the browser experience and avoid users jumping to other sites carelessly. At present, there is a trend of news community and encouraging extended reading in the information page. For example, the news Body page can be commented and focus on the reviewers, the news body of the relevant hot word push. These meet the need for extension reading, but avoid the blockage of backtracking pathways.

Interactive-led products, such as mobile QQ space. Its business relationship chain, highlighting the feed heat, emphasizing the concept of identity, with a certain entertainment function. Product design focus on encouraging users to actively input content, resulting in interaction, or enjoy the SNS game mobile phone end of the fast experience. Mobile QQ Space My dynamic, personal center, friends of the room, application in the information architecture is relatively independent and the relationship is equal, in the design of navigation reflects the corresponding characteristics.

Interactive-oriented products, gaming experience is very critical. If the information with authoritative orthodox characteristics, the QQ space is biased emphasis on the enjoyment of easy pleasure. The experience of desktop gaming, advocates the strategy of setting up operational barriers and game points, creating a sense of user achievement. But in the WAP-side gaming experience, this penalty strategy should be restrained, but it is necessary to use the interactive design to provide a more convenient and quicker experience than the desktop. In the early days of the first Happy restaurant desktop applications, to each of the cooking end dishes, clean the stove, select recipes and more annoying ingredients processing steps. The higher the level, the greater the pressure on the management stove and the loss of stickiness with the bad experience. The WAP end integrates this kind of operation and lowers the processing cost of the stove. This kind of design idea also implements to the happy net of the contention parking, the fishing, the master and so on application. QQ Space WAP Port "one key to pick vegetables", "One Key Harvest", "one key to eradicate", "one key seeding", so that users pay for the privilege, is a more convincing success stories.

Happy restaurant automatic processing of food and a key parking space "all automatic parking" and so on, to avoid the boring pure manual button operation, enhance the mobile phone side of the game experience, so that the WAP end users have a superiority.

QQ Farm "One key eradication", located in the first screen on the position. Hint information area without link, the actual operation only with 2~3 secondary focus jump can quickly eliminate all withered crops. At the same time this is superior to the web side of the function, is the yellow diamond User Superior privilege extension.

In summary, more vertical information architecture will be adopted in the WAP2.0 product design which is guided by browsing. The key is the guidance and backtracking of navigation design. Clearly show the user which level he is at, and make it easy for users to return to higher levels or jump to others at any time.

In the interactive-led WAP2.0 product design, we use more parallel architectures. The design idea should be balanced between the fresh, interesting gaming experience and the convenient and quick operation experience. Because of the reality of mobile phone-side interaction, it will increase the difficulty of the game. But at the same time too simple operation, coupled with limited WAP2.0 form thin, it is easy to turn the game into a routine bad experience.

reference materials:  

[1] http://www.loamen.com/plus/view.php?aid=2

[2] Http://zh.wikipedia.org/zh-cn/WAP

[3] Apple Corp. (2010.1). IPhone Human Interface guidelines for Web applications:46-47