Website Construction Li Tao Let channel become the Internet Making money machine

Internet | website Construction | Making money

"Li Tao" the name from the Chinese culture perspective, is a very popular, ordinary no longer ordinary name. At the beginning of this article, the reporter had searched google and Baidu for "Li Tao", and hardly found any valuable relevant information. Can be such a "little unknown" little people, created a set of internet characteristics of the "second generation distribution system", so that the network into a machine to make money.

He met with Li Tao at a product promotion meeting held in his former Beijing 3721 company, where he was the sales director of 3721 companies. A friend at that time said that he is one of the core creators of 3721 sales channels. Looking at the body slightly overweight and wearing a myopic eyes Li Tao, the reporter is difficult to put him and a successful sales personnel, but with the future exchanges, the reporter increasingly feel Li tao for Internet product sales have others can not match the talent.

Diverted to make Internet product sales

Li Tao is Henan people, remember a friend once used "a muscle" to describe the people of Henan, Li Tao is this so-called "a tendon" of the people, look for things, he never looked back.

1997, will be from Zhengzhou University of Industrial electrical automation graduate Li Tao into an American company internship, in the distribution of work, he volunteered to do channel sales. At this time he is not a well-known product channel sales. According to Li Tao own words: "Choose to do product sales, is that sales can often and different people dozen teaching, always have fresh feeling and passion." "However, it is almost impossible for a person who has no sales experience to ask for a sale in a domestic business, but the American-run company gives Li Tao a chance." Li Tao not let the boss down, he used the sales performance to prove himself. University graduated, Li Tao also left the foreign company, this time he chose the domestic enterprise Datang Telecom. In Datang Telecom, he mainly does the planning work of customer and product line. That's when he started to touch the web.

At the beginning of 2000, when the first craze in China's internet industry was just past, it was going trough, Li Tao the first time to go into 3721 companies. It was the first time he had contacted an internet company in China, and he had not yet felt that 3721 would provide him with a platform to display his talents. Although, the friend sent him the invitation, hoped that he comes 3721 work, but at that time Li Tao thought most is, to 3721 oneself can do?

Li Tao in the domestic numerous Internet enterprise research after surprised to discover a strange phenomenon, that is to see the internet company clear money model, not see Internet products mature sales system, he subconsciously feel that he should do this work.

As a result, he entered the Beijing 3721 company with the purpose of doing sales.

Create a unique Internet sales system from scratch

First to 3721 companies, Li Tao began to do 3721 "network real name" product planning, when 3721 did not own the channel team. Li Tao was ordered to form a direct sales team in the early 3721 product sale.

The so-called direct marketing is the company directly to do their own product sales, which in the early development of Internet enterprises in China, is a lot of enterprises bullish. However, with the expansion of the market, the shortcomings of direct marketing has been sunken out, the high cost of sales, so that everyone began to discourage direct sales. Li Tao said: "In the network real name product sales at the beginning, I feel that this price is not high and for small and medium-sized users of the network products, pure reliance on direct marketing model is very difficult to do." Although, Li Tao in doing direct sales created until now 3721 no one can exceed the single month, a single business of 410,000 Yuan records, but he still relies on his own online product sales model to start groping for this tired network product sales of new models. Li Tao in the analysis of the shortage of direct marketing said to reporters: "Product direct marketing is difficult to do a good job of standardization of products, direct sales of business personnel requirements are particularly high, not large-scale replication and promotion, and secondly, it is difficult to the company's products in the customer market to promote the brand promotion." ”

Thus, at the end of 2001, Li Tao pioneered a flat regional distribution system for China's internet sector. "This is to put the national market according to the Division of the regional establishment of the market area, and then in each region to find agents, through the market area to the agent management and support." We can improve the integrity of both sides by implementing advance payment and credit limit system for agents. "Li Tao feel that this can effectively curb the price war, but also to protect the interests of agents and customers." Li Tao in the channel director's years, in order to realize the regionalization and localization of the network products, he has 300 days to travel outside in 365 days, and has cultivated 4,000 agents, some of which are the core agents from one or two people, and the sales of Internet products have grown up, and have grown several tens of thousands of yuan-level sales companies.

Alternative entrepreneurship, a circle of their own dreams

Li Tao thinks that this method of sale that oneself grope, just like the boat of the manned, also want to take it to the other river, try a depth. So at the top of the 3721 online real-name sales, he chose to leave.

"If you don't leave 3721, you may be earning more than you do now, with the internet giant Fox's takeover of 3721 Hong Kong companies." What do you think of the personal wealth problem? "Facing the reporter this question, Li Tao ponders for a while to say:" If purely for the money I may not choose from 3721 to come out, the reason that chooses comes out is in order to round me a pioneering dream. ”

Li Tao, who resigned from the 3721 company, did not start his own business as the journalist had imagined, but went to another company in China Search, which also runs search products, to continue his old line of work and product channel sales.

Li Tao think that there are many kinds of entrepreneurship, from the technology, product began, there are sales, agents began, such as Lenovo began to do is the agent, and later formed their own products. Li Tao think that they have to do sales complex, the reason is not to choose to start alone, but in the entrepreneurial company work, because the entrepreneurial company's professional managers, once the company to do a successful, and realize their ideals also represents a kind of entrepreneurial way. To make up for the guilt of the family with love.

Li Tao's wife is his fellow, two people are classmate also once colleague, Li Tao originally in 3721 do channel sales, 300 days a year is in the field, now to the new unit is also so.

Long time out on business, the family of the size of the matter is given to the lady. Speaking of his feelings for the lady, he said, quite guilty, but fortunately she can understand and support. Li Tao to reporters about one thing, the Spring Festival, he and his wife to go back to the Spring Festival, the new Year to lead the lady together to visit agents. He said: "Usually can get together too little time, as soon as possible to accompany her more." ”

Like many young people, Li Tao, who was born in 76, is also dreaming of his dream of establishing a stable channel sales system in China's network services to extend to the entire IT field. Li Tao and other young people are not the same, he is determined to the dream is very focused, he firmly believe that his dream will come true.