Website content optimization and soft writing skills

Website content optimization is one of the necessary steps in website promotion, content for the king, Good article content, not only improve the search engine rankings to improve traffic, then how to optimize the site content? Before I introduce soft writing skills to tell you what is "soft wen", soft wen, we can give it a popular definition: It is actually a more sophisticated method or technique of advertising, has been carefully designed "soft text ads."

First, the article should be original

Original articles are easier to get search engine rankings. The so-called original article, it is necessary to do fine and Jane, the article not only to fine, but also concise, clever article said to the point, is the so-called beholder, benevolent. The content is rich, the expression is clear, the speech is concise, the statement fluency and so on. This requires the author of the next Kungfu, of course, to the reader to know the pearl, otherwise it will become the flow of swine.

Second, the Site content optimization title is the key, the title to attract people

A good article is the first to have a good title, it is best to achieve novelty is good, the most attractive to the eyes of the things to write out, a bit to attract netizens, click to browse then our goal to achieve. Good title is the core of the article, played a role in the finishing touches, attractive title, but also to hook up the user's desire to click, but also the title to contain the core words of the article, more useful to promote the search engine.

Third, the keyword density

Keyword density should be reasonable, appear appropriate, do not to increase the density of keywords to accumulate keywords, you can appropriate to the keyword link cat point, search engine in determining the relevance of the time to give these words related weights. Recommended keyword writing to shun its natural, reasonable, million not to highlight the key words, and damage the user experience. Add your connection to the keyword.

Iv. Content Optimization

Soft writing is the most important part of the content of the soft text, a good content is the reader can seriously look at the necessary conditions. It is also to convey the author's ideas and soft marketing to maximize the effect of the necessary things. It is also the basic condition for keeping readers and follow-up visits. Content is the core of soft wen, the soul. So the most important thing is to write the content of the article is written well, the content of the article to have three characteristics: practical, creative, understandable.

Optimization of content optimization to note that 4 small points: 1, the beginning of the content to carry on, to attract users to better look at, and then summarize a strong end. 2, the article should be concise, not for the space, and increase the number of words, the content is too long, not to let users more thoughtful look down. 3, the content of the essence can reflect the relevant knowledge, so that users can learn from what, experience what, rather than see no feelings. 4, the Site content optimization is the key word with a good keyword density, the site's address do not forget, according to my experience:

Keep the URL in the content of the article, the less changed, for example: the URL http://www.goodjc.cn properly placed in the content, looks more harmonious.