Website Title writing analysis, user-oriented

? For example, for the talent website Weinan Talent Network, the keywords on the home page are "Weinan Talent Network" and "Weinan recruitment network". However, the search volume of these two words is small, which is also reasonable, local talent websites are generally searched by only local netizens, and they are the people of enterprises who need to find a job or recruit. Let's take a look at some basic data of this Weinan talent network:

 

Baidu traffic forecast: 113. We can see that there are not many website traffic. We can see from Baidu's weight that the ranking of many keywords is not ideal. I will not take a screenshot, if a local talent website only targets this city, the keyword search volume similar to "local + Talent Network" is very small, and there is not much traffic for natural websites. From the SEO perspective alone: What we need is to maximize the access to more effective traffic, so in fact, the main keyword has little effect, unless this website is already famous in the local area, there are more people with natural search for the brand. For example, the keyword "Hefei Talent Network" has a lot of searches. I checked that its Baidu index is more than 600, but it is an opportunity to become a talent website in a city without brand talent networks. Next we will focus on how to mine long tail words on the local talent website. First, we will analyze whether the long tail words on the inner pages of The Talent Network are properly set, as shown in the figure below:

 

Inner Page Title: welders-Weinan Huanyi intercontinental Renewable Resources Co., Ltd.-Weinan Talent Network, inner page keywords: welders, Weinan Huanyi intercontinental Renewable Resources Co., Ltd., inner page description text: weinan Huanyi intercontinental Renewable Resources Co., Ltd. is recruiting welders. Because a talent website has a lot of job and resume information, the meta information on the inner pages is generated by the program. In contrast, is the meta information on the inner pages of The Talent Network a bit unreasonable? The selection of long tail words is not accurate enough. From the SEO perspective, the title of a page is the most important information. We usually put the most important information at the beginning of the title text, and then from the user's perspective, A company posts recruitment information on your website. Naturally, it wants more applicants to see this information. Therefore, the indexing rate and ranking on the internal page are very important, the author believes that the internal meta information of this talent website can be written as follows:

Title: Weinan Huanyi intercontinental Renewable Resources Co., Ltd. _ recruitment of welders-Weinan Talent Network

Keywords: recruitment electric welders, job-seeking electric welders, Weinan electric welders recruitment

Description: Luonan Huanyi intercontinental Renewable Resources Co., Ltd. is recruiting welders. More recruitment information is available in Weinan talent network!

Such a format can be completely generated by the website program. Of course, you do not need to write them one by one. The above pages selected by the author are displayed by the enterprise. For a talent network, there are two main user groups on the website: for the recruitment of enterprises and job seekers, it is natural for more companies to see their resumes, as shown in the figure below. This is a personal resume page on this talent network for information about job seekers.

 

The title of the internal page: XX's resume-Weinan Talent Network, keyword and description are not set. From the resume information, you can see the skill level, working life, and position of the job seeker, such: zhang San is a SEO engineer. I feel that this title can be further improved. For example, I wrote: Zhang San's resume-IT Internet industry-SEO personnel-Weinan talent network. As for keywords, I can set IT: weinan Talent Network, Zhang San's resume, which can be described as Zhang San's resume. The expected position is SEO personnel, website editing, and a monthly salary of more than 3000, on the other hand, almost all of these talent networks share the same title.