What are the factors behind the decline in website rankings?

Many webmasters have participated in the discussion. Some people say that Internet management is strict because the 18 th National Congress is about to be held. It seems that we are not able to get together with the SEO team.

Some webmasters also said that because of algorithm changes, their industry is changing. It is impossible for an industry algorithm to change. Your website may be missing from other websites.

The administrator of the Baidu webmaster forum said that most of the factors involved in this algorithm upgrade are algorithm upgrade. If the website is dropped by K, it may be due to incorrect K. Therefore, the following complaint is submitted.

As many experienced Webmasters know, complaints about website snapshots come back at once, but Baidu's ranking and complaints after K are almost impossible to return, with almost no chance of returning. this is for sure.

These websites are killed by mistake, K, rank downgrading, and even the sandbox we mentioned, the sandbox of the old station or the sandbox of the new station, here, I will explain the rollback of snapshots by Zhou Kaihua, SEO in Wuhan. If you think you are right, I will comment on the following:

In fact, the above phenomenon can be explained by the word we are familiar with SEO, that is, "excessive optimization ".

Many people have misunderstandings about over-optimization, such as over-optimization. In SEO's understanding, there are several factors for over-optimization. Over-optimization is what we call error optimization, the optimization method is incorrect, and the other is not optimized for the website. Although a website ranks well in the search engine when it first appeared on the Internet, but after a long time, if we don't optimize it, there will be many factors, such as K, downgrading, low indexing and ranking out of the top are all over-Optimized. This is what we say about Baidu sandbox.

As an experienced SEO engineer, we should all understand how to optimize the website in the process of website optimization, how to commit the problem, and how to solve the problem, or when some phenomena occur, we should predict the factors that may occur on the website.

Of course, we should also have a standard for over-optimized standards. There are some out-of-site or out-of-site optimizations on the website. If the optimization exceeds the limit, it may lead to negative factors.

For over-optimized websites, when we look at the search engine, we certainly can see some factors in many parts of the website itself:

1. the title and title tags of the website, the H tags of the website page, and even some keyword tags and description tags, Black fonts, or internal anchor text links, images, as well as page keyword stacking and so on, busy writing places all highlight the keywords of the website itself. This has a great negative impact on the website itself. If we participate in the optimization of these keywords, the final result is over-optimized websites.

2. during the construction of external links and external content of a website, it is a target keyword of taste, or all external links are a website keyword, such a small factor will also lead to over-optimized websites.

3. Most of the website links are from high-weight websites, and may all be from the same website. This is the easiest place for our webmaster to make mistakes.

4. Generally, the external link's anchor text is the same as the anchor text of our own page, and the content is also roughly the same, which can easily lead to confusion.

5. generally, SEO personnel take over a new site. To quickly improve the ranking, they suddenly construct many external links or few links, which makes it easy for the new site to rank, however, after a period of time, it will lead to a poor website and even enter the sandbox of the search engine.

The above five points are the performance of over-optimization, of course, mainly experience.

There are still many examples of over-optimization. For example, the overall ranking of websites suddenly drops, or the ranking of some websites drops. In this case, many SEO personnel blindly choose to do the website chain, which may lead to further deterioration of the website.

Search engine updates and algorithm upgrades are all punishments for cheating in the final analysis. However, regular optimization websites do not have a major impact, doing a good job of substantive content is one of the most important ways.

I have explained a lot about many recent problems. Maybe your website may be further improved after some preparation. Today we only mentioned the factors, but there are some solutions. We will discuss the solutions in detail next time.