What makes the radio stand up against the internet __two

Radio and radio, very old information dissemination tools, known as the information Dissemination 1.0 times, can be in the traditional media have been hit by the new media of the mess today, it is the radio station life is still moist.

In the past n years, Radio had run into a crisis, the maker of the crisis was television, and the television, with its sound, had caused almost devastating blows to the radio. However, the broadcast fortunately survived, and now even more leisurely than television to face the Internet.

The four advantages of broadcasting are not negligible:

First, the coverage of the radio station is quite large, the cost and maintenance cost is very low, occupy the best frequency band radio transmission, so that it can operate at low cost, strong vitality;

Second, the radio transmission is the voice, and sound is the most direct and convenient means of human transmission of information, but also the most permeable and contagious, only rely on the sound can express a huge amount of content, and graphics and text to be more complex;

Third, the radio is to rely on the voice and the audience communication, and the voice attributed to the function of the ear, in the human senses, only the voice can multitask parallel, and will not affect other human activities themselves, which directly created a large number of only suitable for broadcast special media scenes, such as driving.

Four is that the radio station has realized the interaction with the audience earlier than other media, from the listener letter to the text message interaction to the telephone connection, especially when the vehicle private space and the radio Union, almost conforms to the new media characteristic.

The decline of the broadcast was very quick, from the Big Horn of the street to the broadcast of every household, as a result, the popularity of television turned out to leave the family out of the home, but some of the special crowd has always been a big fan of radio, such as night shift workers, students, and those who have work to stop, especially drivers.

With the popularity of cars, radio ushered in the second spring, and, the user community is very loyal, but also very high-end, voice to the sound of the interactive achievements of the broadcasting industry's internet thinking. As a result, the broadcast media to find business model, also adhere to today.

However, the power of the internet is still very strong, traditional broadcasting is increasingly affected by the network, network radio and podcasts are emerging, subscription-type radio, Fan radio broadcast, and so on, some of the advantages of the Internet is penetrating, the traditional broadcast will be changed.

In the current situation, the speed of 4G network transmission and the popularization of intelligent wearable equipment will bring a profound revolution in the broadcasting industry, the type of program and the mode of play will change, interactive way will be more colorful, car networking and broadcast transmission depth combination, FM Radio New era is about to open.