Why need to integrate marketing

　　

Integrated Marketing is a revolution, and integrated marketing means change. You can think, where do you come from? You can think, where are you going?

The idea of integrated marketing originates from the rise of Internet, especially the application of web2.0, the way of users and customers to obtain information, more and more channels, the traditional way of marketing can not meet.

Previously only through television, newspapers, radio and other channels to understand the relevant information. The rise of the internet has led to a change in the way users access information, forums, blogs, microblogs. From passive acceptance to active acquisition, traditional marketing methods cannot be satisfied. The internet also enables businesses to communicate with customers more easily and interactively, through interaction to understand the needs of customers.

At the same time, in the internet age, the market is more fragmented, the target population is more dispersed; a subdivision of the market customers, can not be fully concentrated or relatively concentrated, traditional ways difficult to reach all target groups. User behavior changes, but also businesses have to carry out integrated marketing, previously only through television, newspapers to understand. There are more channels for understanding information now.

In the past, traditional marketing methods, summed up is only to hear a voice (television, radio, newspapers feel no difference), and customers have not like to hear only one voice, there is just the Internet, the existence of another voice, to learn more information.

Traditional marketing and network marketing are indispensable, the authority of traditional marketing is that network marketing can not be replaced. Both traditions and networks are important, and in the consumer buying behavior we know that we can exert influence at any stage. Multiple marketing can maximize the conversion rate where the user may be in contact, so it is important to integrate marketing.

So why should we integrate marketing?

1, according to customer demand, integrated marketing is able to dig deep potential customers can be better to convert potential customers to prospective customers.

2, more conducive to the internal flow of information within the company to achieve internal communication, this can effectively avoid due to the improper handling of a department caused another department unnecessary trouble.

3, in line with the trend of social and economic development and the new requirements for enterprise marketing, it is advantageous to configure enterprise resources, optimize the combination of enterprises, so as to improve the economic efficiency of enterprises.

4, can better meet the needs of consumers in order to achieve sustainable development of enterprises, so as to achieve long-term planning and activities of the recent integration.

No matter how the change approaches, we hope to reach a consensus on marketing with the Times: must be more strategic in creating strong brand concept, realize enterprise strategy, must focus on the entire process of contact with customers to know the customer experience, and strong brand concept together; A customized customer experience that fits the needs of the customer must be delivered in a way that can be marketed to a large number of customers. Article Source: Nanjing website Construction, www.hongtunet.cn, welcome reprint and study!