Why the conversion rate of enterprise station can't be proportional to the website rank

Today's era is the era of the Internet, with the development of information technology and transparency, companies have already smelled the aroma of the big cake from the Internet, have started to go to the internet market, trying to get a piece. Countless enterprise stations with the influx of internet, and a variety of marketing tools are emerging, search engine optimization is one of them, through the promotion of the site in the rankings of major search engines to obtain more user traffic. This should be ranked higher, the conversion rate is more, but the author found that many enterprises are facing a dilemma: ranking constantly ahead, but the conversion rate has not increased much. What is the reason for this? And how can we solve this dilemma? The following is the author to talk about it briefly.

"First": Do not rely on the search engine to bring traffic, should create more traffic entry to get users

The article said at the beginning, Search engine optimization marketing technology is only one of a variety of marketing means, it can bring the role is only the tip of the iceberg, if the enterprise station only know how to use search engine optimization, pay too much attention to the site rankings and ignore other marketing means will inevitably cause traffic instability, conversion rate can not improve the situation. Therefore the enterprise station should learn to disperse the flow, multi-channel obtains the user. To cite an example, micro-bo attract traffic is a very good attention, we can use the most popular microblogging marketing to attract a large number of fans into our site, the author investigated, many corporate websites have entered the microblog marketing, so their conversion rate are quite good:

　　

Weibo marketing is just a kind of marketing means, we should dig more of the rest of the marketing means, so that the flow of access to become more extensive.

"Second": Do not ignore the landing page of Enterprise station, strengthen the construction and optimization of landing page

What is a corporate station landing page? As the name suggests, the corporate station landing page refers to the first page that a user must see to view the site. However, the author found that many enterprise stations do not have the habit of building site landing page. Site Landing page is actually a very important element, especially to promote the product of the enterprise station, a site landing page if done beautifully and practical, will bring a new user experience for the site, and thus enhance the conversion rate of the site. The following author to briefly introduce the site landing page construction and optimization to pay attention to the problem:

(1) outstanding individuality, concise for first. Site Landing page does not have to do too fancy, too gorgeous, but should be able to highlight the personality of the site. Now the enterprise station mostly adopt the existing template method to build the station, although it can save cost, but too monotonous style will let the user produce aesthetic fatigue, so adding a beautiful landing page will enhance the user experience. Landing page does not need to do too much, the interface requirements beautiful and generous, and can highlight our main products, such as the following figure:

　　

(2) Landing page should be guided. The most important role of landing page is to be able to arouse the user's desire to buy, and can be convenient for users the first time to order a simple example, we can add a few links to the picture of the page button, these buttons can be written on some such as "Click Next Order", "Click to buy" and so on. This can be very convenient for users to buy, greatly enhance the user purchase desire.

The conversion rate of the enterprise station can not be achieved by the top of the ranking, which contains many factors and many, we should do a good job search engine optimization, mining other effective, suitable for their own marketing tools to further enhance the site's flow and conversion rate. This article is designed for stone coal with the car hanging http://www.sjzbcgs.com feeds, hope to reprint a friend plus a connection, thank you for your support!