One day, when you set foot in a department store in the United States, the indoor camera will monitor your movements, a few minutes later, you walk through the aisle, the products you pick or put down, the last thing you choose to buy even when you pick up and put down the object of an instant expression, will be crawled by the camera and sent to a software company.
Of course, it's not that you're a pickpocket, it's just that we're in a big data age, and these videos are just for data analysis.
"Big Data" is basically an all-encompassing term, which refers to the ability to collect and analyze large amounts of information that relates to all aspects of human life. Past data analysis may require expensive databases and specialized technology, and in recent years startups that have been linked to big data concepts have sprung up and, if you are willing, are fully qualified to use large data analysis at low cost.
Whether it comes from the general business sector, or the retail, medical, climate and other specialized areas of the big data can be used to profit, the possibility of the investment industry to regain excitement.
The author has collected several startups that have grown rapidly and have gained venture capital:
"Splunk"
Splunk, the US business intelligence software provider, was founded in 2004 and listed on Nasdaq in 2012 as the first big Data company to be listed. Currently in 12 countries with more than 700 employees, the earliest through the analysis of log data to eliminate machine failures, now its software can be used to monitor, analyze real-time machine data and TB-level historical data. Today, all Web sites, communications, and complex IT infrastructures are generating large volumes of data streams every moment, and splunk technologies are especially suited to real-time data analysis, helping users to understand business trends in a timely manner.
"Tableau"
American computer software company Tableau was founded in 2003, headquartered in Seattle, Tableau Software was first developed in the U.S. Department of Defense Project, in order to improve the ability of people to analyze information, the Ministry of Defense summoned the University of the Department of Computer Science professionals, And renowned Professor Pat Hanrahan, who specializes in exploring and analyzing database and cube visualization techniques, and his PhD student, Chris Stolte, quickly realized that computer graphics can help people improve their ability to understand information. Tableau development of the desktop system, the simplest business intelligence tool software, suitable for enterprises and departments to carry out day-to-day data reporting and data visualization analysis, it will be data operations and beautiful charts perfectly grafted together.
Founded in 2003, the 2010 tableau revenue reached 34.2 million U.S. dollars, 2011 to 62.4 million U.S. dollars, increased to 128 million U.S. dollars in 2012.
"Cloudera"
Cloudera, a former engineer from Facebook, Google and Yahoo, and former Oracle executives created in 2008 in a short span of years, Cloudera has grown from an obscure start-up to a company that companies have to rely on to deal with data challenges.
Cloudera uses Hadoop as an Open-source technology to help companies build their big data systems, and Hadoop is very popular with large and small businesses that can do a lot of data analysis with cheap hardware.
Cloudera uses popular Open-source software Hadoop to help companies such as Nokia, Qualcomm and Groupon store and process large data.
"Hortonworks"
Hortonworks is a Hadoop start-up, founded in July 2011 by Yahoo and the Silicon Valley venture capital benchmark. It started with less than 30 employees, mostly from Yahoo, a veteran engineer who specializes in Hadoop, a team that developed a new Open-source project, Hadoop, several years ago. Hortonworks is trying to get more people to use Hadoop and is predicting that the technology will handle half the world's data over the next five years.
As another start-up company that provides large data services based on the Hadoop framework, Hortonworks has grown up in just over two years, causing concern in the industry.
Hortonworks has been secretive about the company's financing. But Peter Fenton, the general partner of Benchmark Capital, a VC company, is a member of the company's Peter Finton investors and corporate board.
"MapR"
MAPR is an enterprise management software company in SAN Jose, Calif., which focuses on usability and data security optimization and development and sales of derivative software for Apache Hadoop. MAPR is known as the next generation of Hadoop, making Hadoop a faster, more reliable, more manageable, more convenient distributed computing service and storage platform, while improving performance. MAPR earns revenue by providing professional consulting services for Hadoop users.
MAPR currently accounts for about half of the traditional web and cloud-based companies, while the other half are financial, telecoms and manufacturing companies.
"Pivotal"
Pivotal was established in San Francisco in 2013 as a joint venture between EMC and VMware, and the day of its inception revealed the Pivotal one Next generation PAAs program, Pivotal One is the first to integrate new fragmented data, modern programming frameworks, Cloud portability and legacy systems support platforms that bring consumer-level functionality to the enterprise.
The number of pivotal employees is currently 1250, and in terms of the amount of capital invested, EMC will contribute 31% to 69%,vmware, a company that combines the next generation of cloud computing with large data applications.
"Sumo Logic"
Founded in April 2010, Sumo Logic is a cloud based log management and analysis system headquartered in Mountain View, Calif., USA. Sumo logic is considered the next generation of Splunk, the company from the inception of the focus on building cloud computing capabilities, currently, splunk using online computer servers, based on the flexible cloud of PB-scale cloud platform, to provide collection, management and analysis of enterprise log data, Make millions of of rows of log data real-time into valuable business operations decisions.
The Sumo logic service is completely based on cloud computing and is free to repair. Sumologic uses advanced machine learning algorithms to reduce the mountain of log file data, making it easier for administrators to synthesize information.
Earlier this year, Sumo Logic received a 15 million dollar investment, including VCs Greylock and Sutter Hill Ventures. Some analysts believe that, according to Sumo logic existing business, it can one day sell the valuable information obtained from customers.
"Inrix"
INRIX was founded in 2004 by Microsoft's former employees and incorporated in the US Delaware State to try to solve the century-wide problem for the global community. Their software, which is dedicated to providing intelligent data and sophisticated analytics for global traffic problems, has provided services to businesses in 32 countries by December 2012.
Inrix actually won by scale. INRIX has nearly 100 million vehicles and equipment to collect real-time data resources, and 100 million of users actually act as INRIX sensors.
These data are combined to provide a complete pattern map for current and even future traffic conditions. The data can be sold to GPS manufacturers and transportation planning departments. Inrix last year, the latest round of financing, a total of 37 million U.S. dollars to raise funds, by the VC company Kleiner Perkins Caufield &byers and August capital.
"MongoDB"
2007, the United States Network advertising service provider DoubleClick founder and CTO founded in New York 10gen, last year, renamed MongoDB, by. MongoDB is an open source model that benefits from providing support, training, and consulting services to customers.
MongoDB sales have grown at a rate of 50% per cent over the past 5 years, according to published data. At the same time, by the beginning of 2011, the size of MongoDB staff expanded to 130. MongoDB's clients include startups like Foursquare, and some giants in the communications, financial and media sectors, with paid customers reaching 500.
10gen financed the fourth round last year, raising 20 million of dollars in bonuses, including VCs Sequoia, Flybridge Capital and union Square Ventures.
"Metamarkets"
Metamarkets, a start-up company headquartered in San Francisco, was founded in 2010 to help online media companies analyze high flow streaming data, such as online advertising, online gaming and social media data. By analyzing news sites and corporate tweets, online payments, and Metamarkets, the company helps customers better understand "why do customers cancel their membership?" Or "What is the trajectory of the user's browsing habits?" Such a problem.
Metamarkets raised 6 million of billions of dollars in financing in 2009, and in the spring of 2012, Metamarkets was once again favored by investors, with a recent financing amount of $23 million.
Sharp venture capital to see the future direction, the discovery of business opportunities, the past few years is only a beginning, can foresee large data industry in the next ten years will still be the opportunity for startups.
Some analysts believe that in the age of business intelligence, enterprises collect various data to support their own decisions. In the age of consumer intelligence, the data analysis business will be provided to consumers as a service and support their consumption decisions. The transition of these two eras takes only three or four years, and are you ready?