11 revelations about Yelp in the American public comment

It seems that no web site is more commercially valuable than Yelp, except Google. Is Yelp going to encourage your customers to give them credit, but will yelp pay for them? And how do they face the bad reviews?

Because Yelp, as a comment site, has a vital role to play in consumer perceptions, with that in view, let's take a look at 11 things you might not know about Yelp.

1. Most of its traffic is from the Web page version.

You might think he's got a lot of traffic coming from the mobile end, but in fact, 60% of the traffic comes from the computer, and the mobile app has 7 million people in it, and 78 million of active users each month.

2. Hotels are not the largest category.

The biggest category of Yelp is shopping, in 2011 shopping and restaurants were parallel, but at the end of the period, shopping overtook the hotel. Restaurants are inherently competitive, probably because consumers are more likely to compare them.

3. It is not the purpose of encouraging users to conduct evaluations.

Perhaps at the end of the shopping, there will be tips to not forget the review, but Yelp does not strongly require consumers to evaluate, our goal is to let consumers have a prophet before shopping, but Yelp also wants people to do some evaluation, because it will generate a lot of traffic. People usually believe in these comments, but we don't think that consumers themselves are a marketing tool.

4. Consumers like us and you can already earn them.

The reputation of Yelp's users is glorious, which means you can't use money to make users like it, but if they can get them to shop two times a year, the effect will be good.

5. Yelp offers free comments via Flickr!

While Yelp does not encourage businesses to eavesdrop on users ' comments, there is a bit of persuasion, for example, that the company will offer to download comments via the Flickr stream, as well as advising users to email a connection, or on your credit card.

6. Yelp needs to pay for comments!

While Yelp is trying to keep its users ' comments fair, in the past it has paid a certain amount for comments, especially 2007, but has not done so since.

7. The impact of Yelp reviews!

Yelp found that if a user reviews service, then its praise is more than 5 times times worse. Similarly, almost 70% of consumers have been working together to discredit a service that treats you well, giving him a bad rating. Yelp seems to have a tendency to comment on the group.

8. Each praise may lead to 5-9% extra income!

According to the study, the high praise of Yelp was related to its income, and a professor's findings in the Seattle region recognised the role of Yelp.

9. Yelp's comments tend to be in a separate store!

If you're a McDonald franchise, don't worry about Yelp's comments on McDonald's, because they are separate, so the impact of comments on this chain is minimal, not designed to be like this, but based on the actual situation.

10. The Merchant can refute!

If someone is slandering you, then you can fight back. Yelp also encourages people to argue over comments and then accurately reflect the real situation of their stores.

11. The Streisand multiplying effect!

The comments on Yelp are in a gray area between consumers and tourists. If you are a merchant and see some disparaging comments that are totally wrong, you may resort to the law, but Yelp is against this, and in the FAQ, Yelp uses the "Streisand multiplying," strategy.

Of course it's not a threat, I just want to remind those who are about to sign in to Yelp, and beware of lawyers who are quick to take action, and they're expensive when they don't tell your users. Finally, let's take a step back and think that if your users insist that the comments are wrong, they will be the same as your conclusions. Even if the end result is not what you want, the comments on Yelp are often confusing and often require a long time to filter out the untrue comments.