13 News application is how to turn code, tort this matter how to calculate

since today's headline Declare "Today's headline" has quickly become a "headline" For media practitioners, with all sorts of support and opposition, since the $100 million trillion in funding. Whether it's a media agency ready to initiate a lawsuit, or a communications scholar or commentator, seems to be able to say that the focus of the debate is: for those writers who create news content, are the headlines today "communicators" or "robbers"?

So far, more discussion of today's headlines is still on the legal issues of copyright, the integrity of the media, few people from the product point of view of the detailed anatomy, and titanium Media author, product manager Chen Sa did a hard time, He clearly combed and compared the current relatively popular 13 news aggregation mobile application is how to "transcoding".

To answer the question of whether or not the robber is the subject of today's headline, I do not think it is better to generalize from the perspective of the whole mobile reading product. Compare the apps that are similar to today's headlines, including this kind of app, which is called the news aggregator app, as it does with the mobile Internet and does not have its own editing news, but rather captures the news and then shows it to users.

In these apps, their way of showing news is undoubtedly the most representative of the industry's practice. Internet industry recognition, Baidu News, Zaker, a little information, 360 news, fresh fruit reading, NetEase cloud reading, Sogou reading and Tencent love to see, are the same kind of news capture display mode.

From a product manager's point of view, I would like to compare the news presentation of these apps, what is the technical means to display the news content? Try to solve the core controversy of your reader (in order to ensure the relatively rigorous measurement, the design is as follows: In the above app, select the top 10 news channels, Compare the text to show the situation, the statistics of each client, for the news publisher brings the brand and return to the entrance and advertising and other explicit benefits:

First, today's Headlines App news Display page:

Show type: 1. Full display of the original page 3; 2. Self-defined transcoding page 3; 3. Today's headline from media platform 4

News Publishers ' Benefits: 1. Full display of the original page of the news, advertising and revenue by the news author control, the income of 100% is guaranteed; 2. For the news in the form of transcoding page, "View the original" for the news author to provide reflux; 3. In addition to the name of the news publisher, there are logos Let the copyright party brand get more exposure.

Second, Baidu News app Display page:

Show type: All 10 news, not the original page, but the definition of "transcoding page"

Publisher benefits: 1. Only the news Publisher name is displayed; 2. Only by "browsing the original" to bring the return of the news author

Figure Note: In the above picture, we also found an intriguing phenomenon, the "Beijing News" impressively appeared in the top of the Baidu press! "Beijing News" denounced today's headline pattern, but the same model of Baidu ignored, it is difficult not to let people produce speculation! In addition, NetEase news than I imagine the generous, social news to provide Baidu News home, with a full view of the direct benefit of the "transcoding page" form display.

Three, 360 News app Show page:

Show type: All 10 news, not the original page, but the definition of "transcoding page"

News Publisher Benefits: 1. Only the news publisher name; 2. Only through "Click to view the original" for news authors to bring back return

Four, Tencent love to see the app Show page:

Show type: All 10 news, not the original page, but the definition of "transcoding page"

Publisher benefits: 1. Only the news Publisher name is displayed; 2. Only by "View the original" to bring the return of the news author

Five, NetEase Cloud reading app Show page:

Show type: All 10 news, not the original page, but the definition of "transcoding page"

Publisher benefits: 1. Only the news Publisher name is displayed; 2. Only by "browsing the original" to bring the return of the news author

Figure Note: Sohu Entertainment, also in the NetEase cloud reading this show love! I just want to say, you such a blatant affection, Sohu Zhang boss know?

Vi. zaker Display page:

Show type: All 10 news, not the original page, but the definition of "transcoding page"

News Publisher Benefits: 1. Display only the news publisher name; 2. Only through the "browse the original" for news authors to bring back return

71 Point Information App Show page:

Show type: All 10 news, not the original page, but the definition of "transcoding page"

News Publisher Benefits: 1. Only press publisher name; 2. Can bring back the return benefit of news author only through "View the original text"

Eight, fresh Fruit reading app Show page:

Show type: All 10 news, not the original page, but the definition of "transcoding page"

News Publisher Benefits: 1. Only press publisher name; 2. Can bring back the return benefit of news author only through "View the original text"

Other popular apps show contrast

In addition, the author also compared the current popular applications, its built-in news section, the way to show the news is very single, for the news author brought the benefit is very limited. QQ Browser, Baidu, Sogou browser of the news sections are transcoding pages, and only through the "View the original" button for news publishers to bring direct benefits. And Sohu take a look, even "view the original" connection is not provided, this is not for news publishers to bring any benefits.

Nine, QQ browser "daily headline" Display page:

Presentation type: The daily headline in the headlines, all 10 news, are displayed in the non-original page, but the custom "transcoding page"

News Publisher Benefits: 1. Only press publisher name; 2. Can bring back the return of news author only through "View the original webpage"

Ten, Baidu search Show page:

Show Type: News page Focus Channel, all 10 news, all show the non-original page, but the custom "transcoding page"

News Publisher Benefits: 1. Only the news publisher name; 2. Only through "browsing the original" for news authors to bring back return

In addition, Baidu Search for a Web page, it will also be transcoding. For example, search the "News list", its NetEase news page is a transcoding page, as shown in the following figure. Even, Baidu also in the Transcoding page, add their own promotional elements, such as "Start reading" app download large ads.

Xi. Sogou Browser "Information Center" of the Daily hot show Way:

Show type: All 10 articles, are displayed in the original page, but the custom "transcoding page"

News Publisher Benefits: 1. Only the news publisher name; 2. Only through "browsing the original" for news authors to bring back return

12, Sohu take a look at:

Show type: All 10 articles, are displayed in the original page, but the custom "transcoding page"

Publisher benefits: 1. Display only the news publisher name; 2. Not even providing "browsing the original" to bring back return to news authors

Through the above app show News contrast, standing in the news publisher's point of view, who do not want their brand to get more display, the Web page to get more traffic? and simple transcoding page processing, obviously can not meet the expectations of news publishers. Objectively, today's headlines are more friendly to news publishers than any of the other apps--such as the location of more news publishers ' locations, and direct display of the advertising revenue generated by the news Publishers ' pages. But this is not to say that the way the headlines are today is complete, it clearly has room for improvement. When can let more news publishers to obtain more real gold and silver income, this is the whole industry good ecological pursuit.

When when, watching it, finally, we look at the well-known foreign news aggregation client is how to do, after all, the moon is a foreign circle, to see if the benchmark abroad is also the use of infringement of the controversy of the transfer code to show the way:

13, Flipboard (Chinese translation: Fei Libo)

Show type: All 10 articles, are displayed in the original page, but the custom "transcoding page"

News Publisher Benefits: 1. Displays the name and LOGO;2 of the news publisher. Only from the Phoenix News has "view the original", and Road club, Sina and other sources are not "view the original"

All in all, the above big app's news display way, the transcoding way standard is consistent. If the mobile Internet industry is a consistent transcoding way, this transcoding way "infringement"? Will this generic technical rule be changed? This is the core of the real concern.