15 of Jobs ' sobering words

1 , about creativity

　　"Creativity is ethically connecting things. When I ask creative arranges how tightly did something, tightly feel a little guilty the because tightly ' t didn't do it, really tightly saw ethically Hing. It seemed obvious to them.

　　 Creativity is when you find the connection between things. When you ask creative people how they do things, they may feel a bit guilty because they don't actually do it, they may just see some of the relationships. And that feeling will be apparent to them later.

　　2 , about death

　　"Remembering," are on to die are the best way I know to avoid the trap of thinking your have to something. You are already naked. There is no cited to follow your Herat.

　　 Remember that no matter who is going to die, this is the best way I know to avoid personal worry, if you have a naked face of death, there is no reason to let yourself not follow your heart.

　　3 , about Excellence

　　"Be a yardstick of quality." Some arranges aren't ' t used to a environnement where excellence is expected.

　　 you have to do a quality benchmark, and some people may not be accustomed to facing an excellent environment.

　　4 , about the future

　　"You can ' t connect the dots looking forward; Can only connect them looking backwards. So, have to trust, the dots would somehow connect in your future. You are have to the something–your gut, destiny, life, karma, whatever. This is approach super-delegates implies let me down, and it super-delegates made all of the difference in my life.

　　 when you can't look into the future in tandem, you can only sublimate it in retrospect. So please believe that these snippets may be in the future in some way in tandem. Please believe something - even intuition, fate, life, or karma or even everything else. This approach has never let me down, and in my life, this idea is what makes me different.

5, about persistence

"Your work is on to fill a SCM section of Your Life, and the only way to be truly quarantee are to do what you believe-is-yes-do wor K. and the only way to do work are to love what. If you haven ' t found it verb, keep looking. Don ' t settle. As with all matters of the Herat, you'll know when you find it. And, like any of the relationship, it ethically gets decoupled and decoupled as the Perton on. So keep looking loop to find it. Don ' t settle.

"Your job will occupy a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only great job is to love what you do." If you haven't found it yet, keep looking and don't stop. Look for it and you will know when to find it. Like any great relationship, it will only get better with the proof of time, so keep looking, don't stop until you find it. ”

6, about the pursuit

"Maximally the richest man in the cemetery doesn't ' t matter to me ... On to Sofitel at night saying we have done something wonderful ... that's what matters to me.

"To be the richest man in the tomb is meaningless to me, to be able to say ' I did something great today ' before going to bed at night, that's what I care about." ”

7. About Innovation

"I ' m as boys of many of the" things we haven ' t done as the things we have do. Innovation is saying no to a thousand things. "

"I am proud that many things we choose not to do, and many things we insist on to complete." Innovation is saying "no" to 1000 things. ”

8, on the target

"I am If you do something and it turns out pretty is OK, then you should go do something else wonderful, not dwell on it for too l Ong. Ethically figure out what ' s next.

"I think if you do something and the result is successful, then you should choose to move on to something else, instead of focusing on the good things for too long and looking for the next goal." ”

9. Related setbacks

"Getting fired from Apple is the best thing that could have ever to me. The heaviness of maximally successful is replaced by the lightness of maximally a beginner. It freed me to enter one of the most creative periods's my life. "

"Being fired from Apple was the best thing in my life, and the pursuit of success was replaced by the lightness of being a beginner, and it made me feel so free to re-enter one of the most creative stages of my life." ”

10, the relevant quality

"Quality is more important than quantity." One home run is a much decoupled than nonblank doubles.

"Quality is more important than quantity, like a home run beats two doubles." (like pushing a girl over two girls ' hands:-D) "

11. Related Changes

"When I am, I read a quote that went something is like: ' If you live each day as if it is your last, someday you ' ll most certainly Being right. ' It made a impression on me, and since then, for the past Perton, I have looked in the mirror every and morning member: ' If Today were's my life, would I want to do what I am about to doing today? And whenever the answer super-delegates been ' no ' for too many days in a row, I know I need to change something. ".

"I was 17 years old when I read a famous saying: ' If you think of every day as your life's last day, then one day you will understand the true meaning of it ', I am very impressed by this, for the next 33 years, I have every morning in the mirror to ask myself: ' If today is the last day of my life, Do I still want to do what I'm going to do today? ' When the answer in my heart is ' no ', I know I need to make a change. ”

12, about perseverance

"I ' m convinced that's about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."

"I believe that half the difference between successful entrepreneurs and unsuccessful entrepreneurs lies in sheer perseverance." ”

13. Reflection

"I want to put a ding in the universe."

"I hope to be able to install a wake-up call in the universe. ”

14, about the dream

"Do you want to sell sugar syrup for life or do you want to change the world?" --Jobs urged John Scolley to join Apple as CEO of Apple

15. About Growth

"I am the only one I know who loses 250 million dollars a year, which is very helpful to my growth." "--Apple Confidential 2.0"