2013 SEO optimization strategy should be the direction

Summary: Every year will receive a lot of cooperation cases or SEO needs, but this year seems to be particularly many, and not because of the impact of the boom, or may also be bad, so special needs seo. Anyway, it shows that SEO has been understood by more industry and needs,

Every year will receive a lot of cooperation cases or SEO needs, but this year seems to be particularly many, and not because of the impact of the boom, or may also be bad, so special needs seo. No matter how, it shows that SEO has been more and more people understand and need, so the next year should be SEO more robust year.

We have sorted out the following 2013 years SEO strategy should be the direction of planning, as well as the future trend of SEO:

(1) Decentralized traffic is still the most important thing to pay attention to the site.

Although our site to SEO-oriented, but never thought that SEO is the most indispensable network marketing projects, but that should not be any one network marketing items as the only strategy.

That is, must take into account SEO flow, Facebook traffic, Plurk traffic ... And so on other traffic, will not because of a road blocked to affect the survival of the entire site. Especially see many small and medium-sized enterprises rely on Google SEO traffic to run their website, is a very dangerous thing.

You do not know when will lose SEO traffic, because the positive SEO control in the hands of others, so you must be more decentralized traffic.

Especially in recent days, Amazon's war with Google, Amazon's online advertising, and Google began to network shopping, the two have begun a close exchange of fire, the result will be peaceful? Or is it a showdown? There is no way to know, but Google is absolutely impossible to retreat, so we can not all rely on Google's free traffic.

(2) Diversity strategies should be applied to many programs

Diversity has always been Google and other search engines in the evaluation of natural and man-made a guideline, if the anchor text is too simple, then perhaps more links are useless, if a large number of links from a small number of sites, so many links are in vain.

"Diversity is the most important project of the 2013, and you should be able to diversify your anchor text, your links, diversity, your sources of traffic, your diversity of your web marketing, your ideas," says Pete. In a word, open your eyes and see for 2013 years, there are too many different kinds of novelty waiting for you, not to keep the old thinking of the past to carry out the boring SEO, and even you should not only note the text, in addition to the special attention of the SEO text, audio-visual content will be the focus of next year.

(3) Semantic strategy will become more and more important

Semantic strategy refers to the use of rich Snippets, schema.org and so on by search engine identification of semantic tags. Why is it important to use semantic tags? Because the search engine can be more accurate to catch the correct data presented, can be seen by users.

And some types of Web sites, may be due to the use of semantic tags, but can be included in more vertical sites, these professional vertical sites may have a lot of room for growth.

(4) The direction of SEO from purely technical level to more emphasis on human factors

In the past, most of the SEO for technical adjustment site, 2013 user role will be more obvious, that is, should not only and SEO, must consider the overall site optimization.

What are the users thinking? What does the user need? is more important than the attention of search engines, you should not only analyze the search engine algorithm, but should analyze the user needs.

Using the keyword Advice tool, plus your thinking and searching, to return to the results, you can collect more accurate keywords, and then slowly develop the content strategy, can produce real users need content.

(5) Social networking activities have been formed.

The use of Facebook, from Google + also began to roll over the fact that the social network has been unable to refuse the facts, there is no way to have a social network identity, is tantamount to declaring the death of products, especially now a machine at any time on the Internet, any product information is difficult to hide, If the enterprise does not have a complete social network strategy, really already is not cannot grow up problem, but already cannot survive.

(6) Mobile device traffic will exceed the desktop computer.

In many statistics, show the rapid growth of mobile device traffic, mobile SEO will be a very important topic of the site, you must have mobile friendly (with the appropriate interface for mobile devices) to be able to make your site in the mobile era competitive.

If your site can pay attention to the above six major trends, then your site can continue to grow in the next year and strong, if you have not started on the direction of the above planning, should take advantage of the year-end end to think about your site strategy.