2014 The most fire is what, friends in the circle of micro-business selling mask!

According to data from the National Bureau of Statistics, China's cosmetics retail sales amounted to 182.5 billion yuan in 2014, an increase of 10% from 2013 Year-on-year, an increase of nearly a decade low. But the cosmetics industry is not no no bright spots, many new mask brands rely on micro-business channels to explode an astonishing sales force, the annual sales of billions of brands abound. In 2015, can the micro-trader sell the mask to make money?

One, 2014, why the Mask hot micro-business

The micro-quotient, has not yet an accurate definition, according to the majority understanding, is in the micro-letter, the microblogging, QQ and so on mobile social platform sells the commodity the small merchant. In the early 2014, the micro-letter friends in the circle of the sale of products are also more diversified, there are selling apparel, selling bags, selling milk powder and so on, but to 2014 years, 80% of the micro-merchants turned to sell the mask, and even every 10 friends circle has 3 is a mask. So, why can mask hot micro-business?

1, the demand is big. 2003, a brand called the United States is turned out, the mask this concept of skin care into many beauty lady's heart. Since the 10, the mask industry every year to maintain the crazy growth rate of about 30%. By 2013, Mask market size reached 16 billion, the market penetration rate of nearly 45%, become the most beautiful women's skin care preferred.

We know that the micro-business is based on the emotional marketing of acquaintances, can directly sell the potential customers are not many, so only like the mask of the same time with huge demand and popular products can quickly increase sales.

2. High profit. In the circle of friends often see such a piece, don't think a mask 20 yuan expensive, to ask your husband a day a pack of cigarettes expensive, women do not own good, men on other women good. Micro-business channel mask the main cost of three aspects, the essence, membrane towel package.

According to the general price of micro-business mask 198 yuan/box, gross profit at least 70% or more. This is still a formal brand of conscience products. If it is a black-hearted brand of three products, then the profit is definitely higher than Mount Everest. It is the mask super high profits, a large number of micro-traders in the taste of the sale of other small profit margins after the bitter force, have poured into the mask market, the formation of "10 micro-business, 8 masks," The spectacular scene.

3. Fast consumption. In general, the size of the mask is 5-6 or 10 pieces of a box. According to a week of sales consumption of 2-3 pieces of mask to calculate, a box of the use of the mask cycle is about 1 months, compared to the basic skin care 2-3 months of use cycle, it is really "fast consumer goods."

But in this case, some black-hearted brands also suggest that customers use facial mask every day, rather let customers forget to eat, also do not want customers forget to apply mask. But a little professional skin care knowledge of people know that the mask belongs to the cycle of skin care products, not part of the daily skin care products, no matter what the mask is not recommended to use every day.

4. Low threshold. A business how to make money, if the threshold is very high, that for most people can only be "talk", as we all know that real estate to make money. The mask erupts in the micro-business channel and also benefits from its low threshold. For the new mask brand, register a sound like foreign brand trademarks, Alibaba selected a cosmetics OEM manufacturers, and finally choose a package material suppliers, a "tall" mask brand in 30 days can be born.

For small and medium-sized micro-business, only need a smart phone, daily forwarding brand to provide the material, you can happily sell the mask. At the same time, mask inventory small, express transportation is not like liquid cosmetics so many restrictions, therefore, the mask gradually become the majority of micro-business "entrepreneurial" preferred.

Second, 2014, Mask micro-business crisis

In the 2014, the micro-business broke out, but the crisis is heavy, the most criticized is the quality and hoarding goods. According to incomplete statistics, including Qiao 10 years old, Deleme, Jia Ling and other hot-selling masks have burst out of "quality door", but ultimately by the brand official rumor. As for the micro-commodity licensing pressure agent hoarding goods, is condemnation, or even be scolded as the root cause of MLM.

1, Quality door: June 20, 2014, Jiangsu satellite TV "News Eye" column in the "Mask" a white "secret" in the exposure of a variety of hot mask contains "fluorescent Brightener", in which there were micro-business channels at the zenith of the "Qiao 10 years old." In the following days, many micro-traders in the circle of friends violence screen exposed "Qiao 10-year-old fluorescent brightener." This brings two consequences, one is to all the mask consumers popularized fluorescent brightener this chemical composition, one is to let "Qiao 10 years old" brand quickly into the development of downward track, the loss of the brand is difficult to calculate.

Because the micro-business channel is relatively closed and difficult to regulate, which not only gave the vast number of mask brand rapid development opportunities, but also to those who covet to earn fast money of the black-hearted brand "in troubled Waters" opportunity. It can be said that the micro-business channel mask has become a lot of beauty women heart difficult to smooth pain.

2, hoarding goods door: those who repeatedly create a variety of wealth myths mask brand more Use "high price + Multi-level agent" mode. How is this done? For example, we create a new brand ABB, priced 390 yuan, recruit a national agent, the first purchase 100,000, the purchase price of 136 yuan (35 percent), and then a level of Agent two agent. As a result of high pricing products, profit space looks large enough, so two agents and recruit three agents, three agents and recruit four agents, so the cycle can go to the level of five agents above.

So the problem, even lancome muscle bottom mask in the silk orchid price is 390 yuan, agents at all levels to pay high prices back to the mask can sell to whom? Therefore, this "high price + multi-level agent" Play is all levels of agent hoarding goods, agents at all levels of self digestion products, there will be no terminal mobile pin. At the same time, multi-level agent system, will inevitably bring the market price confusion, agents at all levels in order to ship, only low price selling.

At the end of the year, those who daily to others Gao "big mask Cause, a year to buy a car," the size of agents, in addition to retaining in the circle of Friends of the play section P figure, the rest is not to sell out of the mask and endless tears.

Third, 2015, micro-business selling mask can still make money?

At any time, only people who do not make money, there is no money in the industry. Mask as the cosmetics industry's fastest growing subcategory, although has been 10 consecutive years to maintain the growth rate of 30%, but still not fully competitive stage. 2015, the micro-business selling mask must still be able to earn money, but how to sell to make money?

1. Excellent quality. From the brand development, there is no perfect product, ultimately can not go long. Now the mask micro-quotient is almost all in the hype concept, such as singing mask, micro-plastic mask, physiological cycle mask. But to be fair, the effect of the mask is no more than water, moisturizing, whitening, repair, and so on, any mask is too effective or no effect is not a good mask.

As a micro-business, in the spirit of responsibility, the attitude of the consumer is responsible, in the choice of mask brand, at least pay attention to the following two aspects: whether the manufacturer has three certificates, that is, "cosmetics hygiene License", "Cosmetics production license", "business license", whether the product through the state food and drug supervision of the nonspecific record, namely " Domestic non-special-purpose cosmetics for the record, especially to remind each through the record of products have their corresponding batch number.

2. Reasonable price. If you want to surprise and exceed expectations, set a second-rate price and provide first-class products and services. From the existing mask sales channels, Taobao sold more than 10000 cases of mask, the price has more than 100 yuan? Watson's best-selling mask, there are more than 200 yuan? Does silk fu Lingey sell the mask to have more than 300 yuan?

Of course, there is no guarantee of cost, there is no guarantee of quality, there may be "melamine" such a bad currency of the event. In addition, if the micro-business does not have enough profit, can not provide quality services, and can not be sustainable operation. Therefore, the reasonable retail price of the micro-commercial channel mask should be controlled within a reasonable range.

3, related sales. Prices down, consumers must be satisfied, but how to ensure the micro-business profits? Must be through related sales to improve customer unit price. First of all, the mask is not in the original skin care category on the product extension, but a category of innovation, and other skincare products is not a competitive relationship, but the superposition of consumption relationship.

Moreover, the use of skincare products, will produce synergy, skin care effect will be better, such as after the mask can be applied emulsion and cream. Finally, a rich product category, more easily let consumers feel the professionalism of micro-business, thereby enhancing trust.

4. Standardize trading. Taobao's most bull place is through the regulation of transparent trading mechanism, so that two people have never met each other trust, to achieve remote online transactions. In the initial stage of the micro-business, the news often reported that the large micro-business, but the delay did not give small micro-business shipments, the micro-letter of the Third-party Micro-store app has sprung up. Micro-quotient is the Consumer-to-consumer mode, to be formalized must join the third party micro-store platform.

5, the whole network marketing. Taobao era, someone once said, "The whole network marketing, Taobao deal." Then in the micro-business era, is "the whole network to expand new customers, micro-letter maintenance old customers." As an excellent micro-business, can not be limited to marketing ideas in the micro-letter Friends Brush screen or micro-letter public number suction powder, such as micro-bo, paste, space, watercress, beauty makeup app platform are very good channels of communication.

In addition, with the micro-letter Circle ads Online, the micro-letter team will not let the micro-business continue to brush the circle of friends, so the whole network marketing, broaden the channels of communication, is to do things.

6. Strengthen Trust. Taobao is a search to sell goods, micro-business is Word-of-mouth recommendation. Therefore, the micro-business or agent, the basic trust between each other, unfamiliar customers almost no. So how to strengthen trust? First of all, the product is reliable, this is to obtain Customer trust Foundation. Then, do more promotional activities, no brand is not to do promotional activities. But now the micro-business is almost no promotion, there is only a simple discount.

In fact, there are a variety of promotional methods, free trial, limited special, award-winning games, public sponsorship and so on. There is no doubt that through various promotions can increase the frequency of interaction with customers, so as to build a deeper sense of trust. Finally, the establishment of a community to provide value-added services. Birds of a feather flock together, once the community, between the micro-business and customers, customers and customers will spontaneously enhance interaction.

If the network community can fall to the ground, organize groups of friends to provide value-added services, such as skin care salon, tea exchange, micro-business training, then this trust can reach its peak. Whether you are doing sales, or recruiting agents, is the case.

The operators of the electric business have calculated that the micro-business practitioners have reached 10 million people, of which 80% have sales masks. It can be foreseen that in 2015, the Mask micro-trader will rapidly evolve to adapt to market changes, standardization, specialization, order is the only way.

As for the Mask micro-trader can make money, can earn how much money, depends on his business whether "terminal move pin" as the goal. Even though there are many ways in which micro-merchants can make money, only the money they earn from consumers ' pockets is the longest.