2015 China personal cloud storage users will reach 450 million

Mobile Internet third-party data mining and integration Marketing organization Iimediaresearch (AI Media Consulting) released the "2014 China Personal cloud storage industry and user behavior Research report." China's personal cloud storage users are expected to reach 380 million in 2014, according to the report. Personal cloud storage products with cross-platform storage and synchronization, file sharing and other functions, better meet the user synchronization files and the use of shared files, in the promotion of major companies, with the use of user habits, it is expected that 2015 China's personal cloud storage user size will reach 450 million.

Iimediaresearch (AI Media Consulting) data show that 80.3% of Chinese netizens will choose to store files, 57.8% of users will choose the smart terminal storage files, 44.3% of users will choose the mailbox storage files, 33.6% of users will choose to use the cloud storage products storage files. Analysis that the use of U disk storage data with portability, low demand for the network environment advantages, the current netizen in the storage of the files of terminal equipment selection or rely on the U disk, the use of cloud storage product storage data for most netizens still relatively unfamiliar, user habits have not yet formed.

81.8% of Chinese netizens know Baidu Cloud disk, 77.3% of Chinese netizens know 360 cloud disk, the rest of personal cloud storage products brand awareness is relatively low. The analysis thinks, Baidu Cloud disk, 360 cloud disk, Micro Cloud, Sky Wing cloud use brand derivative spread effect and product advantage, etc., the cognition degree is higher in netizen.

65.2% of Chinese netizens through the introduction of the product website to understand the cloud storage products, 43.9% of netizens will be recommended through friends and family to understand the cloud storage products, 22.7% of the Internet users through the brand derived way to know the cloud storage products. The analysis thinks, the cloud storage product's starting point is to help the user to solve the space problem which the storage file faces, the Netizen before uses the cloud storage product to own demand is more clear, therefore directly registers the product official website to understand the cloud storage product is the Netizen understands the cloud storage product the main channel.

Among the concerns of choosing cloud storage products, Chinese netizens are concerned about the size of the initial storage space (65.2%), the security of the storage file (59.1%), and the way in which storage space can be enlarged (56.1%). The analysis thinks, the spatial demand is the user chooses the cloud storage product the basic demand, therefore the initial storage space size and the storage space can enlarge the way to pay close attention to the degree; the importance of protecting personal privacy also makes it more important for Chinese netizens to store file security when choosing cloud storage products.

61.9% of Chinese netizens have used cloud storage, and 38.1% of Chinese netizens have not used cloud storage products. Analysis that, for the stability and security of cloud storage products and the lack of knowledge of cloud storage products, still more than 40% of Chinese netizens have not used personal cloud storage products, the user size of personal cloud storage products still have a larger growth space.

37% of Chinese netizens do not use cloud storage for security issues, while 31.5% of Chinese netizens say they do not need to use cloud storage products, while 24.1% of Chinese netizens think cloud storage products are not easy to use. Based on the optimization of user experience, it is believed that the proper promotion of the security of cloud storage products can improve the user coverage. As more users become accustomed to the use of personal cloud storage products, the user size of individual cloud storage products will also expand.

18% of personal cloud storage users began to use cloud storage products in nearly 3 months, 18.4% of users began using cloud storage products within 3-6 months, and 21.2% of users began using cloud storage products within 6-12 months. , in recent years, cloud service providers in order to expand their own number of users, have increased the promotion efforts, by providing large capacity initial storage space and other promotional methods, successfully attracted some netizens began to try to use cloud storage products.

36.4% of the personal cloud storage users now use 1 cloud storage products, 54.5% of the personal cloud storage users also use 2-3 cloud storage products, and 9.1% of the personal cloud storage users at the same time using more than 4 of the cloud storage products. Analysis that the cloud storage products in the basic ability to set up a similar, 36.4% of users choose to use only one cloud storage products, only 9.1% of users will choose more than 4 of the cloud storage products. However, different cloud storage products still have a certain gap in the actual effect of some functions, more than half of users will be combined with their actual needs to choose to use 2-3 of cloud storage products.

The majority of users who use cloud storage products through PC clients account for more than 65.1%, most often use cloud storage products on the mobile side for more than 18.2%, and most often use cloud storage products on the Web page as a percentage of 16.7%. It is concluded that PC clients can provide users with higher functional services (such as unlimited upload size, etc.) compared with the online use of cloud storage products, and that PC clients are easy to operate and conform to the habits of mainstream users. As a result, most users use cloud storage products most often through PC clients. But the mobile client's user stickiness is strong, will become the personal cloud storage company key development direction.

27.3% of the users in the cloud storage products will be able to share the content of the file, 28.8% of users in the cloud storage products will be stored in private file content, 43.9% of users are two kinds of files will be stored.

In the contents of the storage file, the user storage is more variety, mainly in documents (75.8%), movies, Video (65.2%) and photos (63.6%) three categories.

The use of upload, storage file function of 80.3% users, the use of data sharing features of the user accounted for 53%, the use of resource search function of the user accounted for 36.4%, the use of file synchronization features more than 34.9% users, the use of mobile phone data backup accounted for more than 30.3%. The analysis thinks, the storage file data is the user uses the personal cloud storage product The initial demand, realizes other function also needs to upload, the storage file function as the foundation, therefore uploads, the storage file function use frequency is highest. Resource search function, file synchronization function, mobile phone data backup and other auxiliary functions are not widely used.

The security of the cloud server will be worried about the user accounted for 77.6%, the cloud storage products to provide free timeliness will be worried about the user accounted for 62.7%, to store the loss of file data will be worried about 53% users. Analysis that users in the use of cloud storage products in the process, the more attention to personal privacy, so the cloud storage products to provide security and data loss will have a certain concern; At this stage, individual cloud storage products provide storage space in a free form, for economic considerations, Users of personal cloud storage products free timeliness is also more concerned about.

Of the value-added services that can be accepted, 47% of users are willing to accept value-added services for their exclusive rights, and 42.4% are willing to accept value-added services for space expansion, and 24.2% of users are unwilling to accept value-added services for any project. Analysis that the opening of membership privileges to meet the needs of some users of specific functions, such as Sky Wing cloud products for members to provide unlimited upload file size membership privileges, so nearly half of users are willing to open value-added services to this project.

33.3% of the users for the cloud storage products acceptable monthly pay price range of 5-10 yuan, less than 10% of users willing to spend more than 10 yuan per month on cloud storage products. Analysis that personal cloud storage products at this stage to promote the free storage of information, only for some special features (such as cloud decompression, increase the maximum upload capacity limit, etc.) to charge, so most users of the cloud storage products, the charging range is more sensitive to the monthly personal cloud storage products need to invest in the amount of money.