3 B Fighting "8 28"

Absrtact: Since 2010 Google withdrew, the Chinese search engine market seems to have been calm until Zhou rushed in. In the Battle Ma Yun (Micro bo), Dou lei (micro-bo), after the horse, the red leader this time the target is Li. 3 B Fighting 828

Since 2010 Google withdrew, the mainland search engine market seems to have been calm until Zhou rushed in. In the Battle Ma Yun (Micro bo), Dou lei (micro-bo), after the horse, "red leader" this time the firing target is Li.

3 B Fighting "8 28"

August 16, "360 Search" (so.360.cn) low-key online. August 20, 360 Web site navigation (hao.360.cn) and 360 browser default search engine from the original Google into "360 search." This April, Qihoo 360 (Qihu). NY, the latest annual report shows that by the end of 2011, Qihoo 360 has more than 400 million users, the penetration of 90%;360 safe web site navigation is China's largest navigation start page, 360 browser users up to 255 million.

The monitoring data released by Hitwise, a well-known data consultant, show that the huge number of users makes "360 search" a week to get about 10% of the search market share, the second largest web search engine after Baidu. As of August 21, Baidu's market share has slipped from 64.9% on August 16 to 55.1%, while Google slipped from 10% to 7.5%.

The following days, 3,601 straight failed to break 11%, Baidu is not less than 55%. But Baidu quickly discovered a more serious problem than "a chunk of its share being dug up"--Baidu believes 360 is "stealing" its own search results.

"Independent search engines have been followed by the search principles are: Through the spider program (search spiders or search crawler, also known as robot, search robot) crawl the whole network of information, find and user search content matching information, after the analysis of the sort, the final presentation is that we see the search results." "The number of spider and the data obtained require huge investment and a long period of accumulation," mark, the original Google China engineer, told China Economic Weekly. ”

"But from observation and analysis, 360 of many search results are directly grabbing the results of other search engines, which is a bit of ' I'm too lazy to look up the dictionary, directly copy someone else's answer ' feeling." "Mark said.

August 28 late at night, Zhou is on Weibo to share his own "quad-core mobile phone" evaluation of feelings, Baidu began to act.

August 28 Night, Baidu for 360 of the "tort" for large-scale counter-system: to 360 with the flow of forced jump to Baidu home page. August 29, 360 Web site navigation search box All Baidu products are all removed, replaced by their own products or Sogou, Google, Interactive encyclopedia and other related products.

August 31, Baidu Internet Data research and development manager Zhao Minghua Micro Bo disclosed a 360 search for "ghost" action, he said he deliberately set up a "fishing program", 360 was fooled, this proves his judgment: "360 search regardless of the robots agreement, wanton crawl Baidu data, The privacy and security of all Internet users can be threatened by non-compliance with the basic protocol. ”

Some netizens provide examples: "The company's internal Web site needs vpn+ dynamic password to access, why 360 also search?"

"The robot protocol, proposed by Google, is a ' privilege warning ' written in the Web site to prevent anyone from grabbing content and writing to Web pages to tell the search engine what to spider and what not. But this is only a rule of self-regulation, and not a law in the United States. Mark said, "If spider not according to the agreement to crawl, webmaster can stop, but Spider can disguise as webmaster trust spider or change IP address, let you impossible." ”

Questions about Baidu, 360 not a positive response, but to blame Baidu leaked backstage content such as "guilt", Zhou resorted to the war in the necessary skills-"break monopoly" of the moral card, "the monopoly of 80% of the search giant let users have no choice, this is the biggest damage to users and industries." "he said.

Don't quarrel with Zhou (Weibo)

Baidu and 360 share prices have also been plummeting as the plot soared.

Overall, Baidu's share price from August 16 per share of 134 U.S. dollars of high, fell to about 114 U.S. dollars per share, the cumulative decline has more than 15%. By that reckoning, the market value shrank by nearly 7 billion dollars.

Baidu learned from Tencent in the "3Q war" lesson, never and Zhou fight, because "Gao Shuai Fu" will never take advantage of "silk" cheap.

Whether it is Li or Baidu executives, even the middle class has not made a sound, the same thing is not less dry: technology interception, "fishing law enforcement", looking for alliances, to the relevant leadership complaints ...

Since September 1, Baidu has quietly added "Baidu" logo and Bear Paw logo at the bottom of the search results page. 360 also kept separate chanting words, and recruit all "anti-Baidu forces" united together to break the monopoly.

Google China's search traffic in more than half from the 360,360 browser and other products default search engine changes, making the whole war, the most sad when the number of Google.

From 3B to 3SB?

"Thousand years old Dick" The dog can't sit down. August 31, Sohu chairman of the Board of directors Zhang Chaoyang in Weibo said loudly: "Sogou must Fight!" The dramatic scene then occurs, Sogou CEO Wang Xiaoquan micro-blog said: "A rogue, a monopoly, who should help?" The war was a real damn 3SB. ”

On the surface, Sogou should and 360 together to fight against a strong enemy-Baidu, but in fact, Sogou more competition from 360, because the business model of the two are the most similar: all rely on a huge browser occupancy to bring search traffic.

360 Search is born a "rich second-generation", 360 of other products will rely on a large number of users to bring a steady stream of traffic. Sogou is born in well-off, has been hard work today, what potential to dig is still a problem.

However, Wang Xiaoquan still optimistic to see the opportunity: "The search market has now become Baidu, Sogou and 360 of the ' new Three Kingdoms ' era, we and their enemies are also friends." Google's success represents the triumph of technology, and 360 of the search results represent the special significance of channel power in China. He wrote in a letter to employees.

But at present, it seems, sogou away from the battlefield a little far, for Sogou's pre-war declaration, 360 and Baidu did not "take a talk", can not help but lose.

The location of the search and search more than the onlookers. But in search of President Chen Yu that no matter 3B war, or 3SB war, can not really change the pattern of Chinese search market, because it is "carriage to the carriage of the war", the car did not appear.

"China's search market is now a factual monopoly, and in the U.S. market every year there are new search ideas to challenge Google." In order to change the pattern in China, we need the subversive innovation of Chinese search firms, only the micro-innovation in service form, presentation mode and search algorithm improvement can not break monopoly. Chen Yu told China Economic Weekly.

"Baidu Advantage lies in the brand, user habits and years of honed marketing system (including products and talent)." The 360 advantage lies in the user traffic owned by the client products and the support obtained by the ' occupation moral commanding heights '. "The change in user share may be relatively obvious, but there will be no particularly direct change in the revenue share in the short term," said Dongxu, an analyst at Analysys International, told China Economic Weekly. ”