30 articles how to change 300 times times the flow

This is a slightly inspirational true, ordinary, small story, not too much to show off content (for 3,000 times times the flow is interesting), but there are commendable places.

Background information

Platform: This is a relatively common consumer information channel, non-site main content channel

Editor: The number of X1, updated daily about 30 manuscripts, plus the Haina system to grasp the manuscript 300+ (currently not a good display position)

Meat

1, Bounce rate

Channel jump rate of 60% or so, is a relatively good value, thanks to a very simple setting, as far as possible to the long section of reasonable pagination, without affecting the user's premise to reduce the value.

2. Content Quality

The most attractive entrance to the manuscript is the title map, so tempting pictures, it is really attractive to click into, and then with the content of the reliable, very can stick to the user.

3, localization

Add localized content, can touch is reliable, first around the local, and then radiation nationwide, the local did not lay a good foundation, do not think too much, this is true.

4. Editorial Charm

Here the feedback is a problem, edit the reason for work time, week 6th basically do not add manuscripts, resulting in a weekend traffic plunge, but the working day rebounded.

5, promote

The focus of this article, the main source of the channel is external links (360 news, hao.360.cn), search engine (360 search, Baidu), the station (home page), 360 is cooperative, can indeed bring a certain amount of traffic.

Author: Zhangqin, Internet Product Manager