360 Why the search was born

From the need for demand, there are several products of great attraction. For example, QQ, it is the role of instant messaging, no QQ can not chat, and friends and colleagues lost contact. For example, search, no search, nothing can be found, many problems can not be solved. It's all about strong demand.

As a strong demand for their products, in fact, through self-development can become a powerful channel, and weak demand products independent to do difficult, must have a strong channel. For example, China Mobile phone newspaper This is attributed to the weak channel , if not hundreds of millions of mobile phone users, it is difficult to make a billion products.

In the last lecture, I talked about the so-called "Zhou Search complex" This topic is not reliable. Media friends like stories, feeling that the world is like "Count of Monte Cristo", Everywhere is conspiracy theory, Avengers, Everywhere is the gentleman revenge, 10 years not late. This is not right, the world is not like this. But some people say: So.com last August launched, a year to gain 18% of the market share, is not the search complex? is not a gentleman revenge, 10 years not late? The last one, this and the next, is to say the fact: 360 search, is really forced out.

The last talk about, strange Tiger's aggregation portal to the community a lot of fun and good-looking things to search out the integration, thought is a new breakthrough direction, but failed. Later we reflect, found that the content of this community class, from the user needs, is not a strong demand.

In other words, you may have been browsing for three hours, but you haven't seen it for three weeks and you don't feel lost. This product, like China Mobile's mobile phone newspaper, moved to my phone, so I watched. If it is not sent to me, but become a website, then I will not take the initiative to go to its website to see. So, this is the weak demand, is icing on the cake, no it does not matter, have it I would like to use.

There are several products that are very attractive and can be said to be strong demand. One is watching movies, especially love action movies, for male youth is absolutely strong demand. How strong is this demand? There are many illegal people on the internet disguised as love action movies, strong demand for students can not help but click to download.

360 will warn you immediately: there is a virus! But will the students listen to 360? Don't listen, just turn off the 360. Students in order to see the film, brain a hot, don't say unload 360, unloading system dry. So, this is the typical strong demand. Later, we developed a "Watch film protection" mode, to ensure that students can see the film can not be poisoned.

Like QQ, is instant messaging tools, no QQ can not chat, lost contact with friends. Like search, no search, nothing can be found, the world a blank. It's all about strong demand. Security is also a strong demand, but we also do community search failed to find it by chance.

Strong demand products can develop themselves into powerful channels, and weak demand products independent to do difficult, must have a strong channel. For example, the mobile phone reported earlier, if not hundreds of millions of mobile phone users, it is difficult to make a billion products.

Another example Tencent's news portal, if there is no strong client to pull it up, if not bomb news window, traffic may not be able to surpass Sina. This means that sometimes weak demand products, not that is not a good product, but the dependence on the channel is relatively large.

We are trying to seek breakthroughs in the direction of community search, has been in the search technology to temper and improve. However, from the point of view of user demand, from 2006 to 2009, when Google is still competing in the Chinese market, the PC Internet search War is almost over.

In other words, the two search brands have been built up, and any third party force wants to get up and join the search war, and the results will be similar to Yahoo's search. Even if you do well, users do not recognize your brand, so this is not a technical dispute. Including Tencent, with such a strong user base, after years of hard work, but only to obtain a small market share, this does not really exceed the competitor. To go beyond, you can only be in new areas, such as in the mobile phone field or with some new business combined.

As the search market pattern has been set, we are turning to the security sector. So, we're redefining ourselves, as we said in the last lecture, that we define ourselves as a company with powerful search engine technology, not as a search engine.

In the spring of 2010, it was probably 4 May, Tencent's executive representative Tencent came to Beijing to talk to us once, because Tencent still has a search for such a team, then want to discuss what to do in search of cooperation.

We have been to Shenzhen once, and Tencent has talked about the search. I think the market structure of the search has been basically set, I do not want to do the search, but if Tencent is willing to do, we are willing to provide help. At that time, our 360 browsers have been a certain improvement, we put forward the proposals and strategies have some embryonic, that is: the need to use the power of the channel and differentiation.