A collection of 18 mistakes made by SEO

Recently in the online bubble for a long time, read a lot about SEO articles, feel benefited. For the wrong method of SEO, there should be a lot of relevant introduction on the Internet, today, Lao Xu on the experience of many experts summed up to facilitate the novice to learn. Whether you're a webmaster or an SEO practitioner, believe that the listed below the various SEO easy to make mistakes, you have involved in one or two, if you feel this article has value, welcome to search Tibet, if you think this article is to gild the lily, also please do not make a decision, this is the experience of senior teachers, Pat this article you are not the old Xu, Is everyone:

One: The initial rush to build the station to the search engine included. In fact, this is very bad, because your new station is built must have a lot of places to change, and this time and very lucky search engine to your new station included, then the result is that you constantly change your new station, repair dead links, frequent replacement site theme, directory, keywords, and so on, and even significantly change the title, The result is: to the search engine left a instability of your site, customer experience of the low impression

Second: The keyword choice is not too long is too short, not too popular is too unpopular, hot definitely competitive, there will be a lot of SEO experts in the competition of these keywords, resulting in the results are often long time not to go to the rankings and discouraged. Most of the most popular keywords or definitions of too common words, most of them are such a psychological: "In case you want to row in front, the volume of traffic is soaring, even if not too much, but also because the search for these popular keywords more people, and some of the traffic bar",

There are two kinds of consequences:

1. In rare cases, your RP is particularly good, will be in front, but a few days will be put behind or direct k off, the reason is: because you are the new station, because you are a small station!

2. In most cases, the new station weight is low, absolutely not in front of, the back cool go.

The solution is to use the long tail keyword, with the hot keyword, but the definition is narrower, other stations are not too often used, so if the number of visits, although not much, but very safe, relatively stable, of course, also do not use too unpopular keywords, perhaps we will not search the word.

Three: A large number of import chain, this approach has been rage, for a short period of time to promote the ranking is indeed very effective, but then gradually disappeared with the search engine algorithm changes, but some beginners do not know this, but the general know that increase the chain can promote rankings, so crazy development of the chain.

Four: Site content update irregular, and sometimes update a few more than 10 articles, sometimes a few days are not updated one, may be spent in optimizing keywords, the development of the chain above, and the site does not attach importance to the update or attention is not enough, if so you are picking up sesame seeds lost watermelon.

Five: The content of the site is empty without new ideas, and newer articles are mostly copied online, content for the King "request your website article for original, at least false original, blindly paste copy will only make your site stop."

Six: Each page of keywords too much, too dense, or even hidden keywords, optimization traces too obvious, will k no doubt, personal feeling 3% better, do not because the article front effect is all concentrated in front.

Seven: With the site-independent keywords, but the search engine is constantly improving the quality of search results, if you search a search engine site is far from the requirements of you, you will also go to this search engine? So this is the last thing a search engine wants to see.

Eight: The website level and the structure is too deep too complex, the column has the Sub column, the Sub column has the Sun column, under the Sun column has ... Ordinary visitors and search engine patience is limited, those sun column and grandchildren column content see the light of the opportunity are not big, the structure is relatively flat is the best choice.

Nine: page picture or Flash too much, and even a large number of pictures, flash text instead of ordinary text, you art good, beautiful pictures, this is good, but the search engine does not recognize, is equal to white do, you too like the words, do print ads, to the street distribution ...

Ten: no choice to do friendship links, think the more the better, but if one of the stations by K, your site may be punished very much, and the content of your site is not related to the site can not bring you any benefits, quality is more important than quantity, of course, the quality of the reference here is not to ask how high PR ( Those PR high stations are not likely to exchange links with you, but have the following conditions:

has not been removed by search engine K

Frequent updates

Content high quality (preferably not a garbage station, even if you are also a garbage station, do not find garbage station, and sucker basket chess, it is more and more smelly)

In short, do not only focus on the short-term effects of friendship links, such as how many visitors from a certain station, but to see long-term effects, and consider the likes of search engines

11: There is no interconnection links in the columns. We do site internal optimization is not a navigation bar on the line, but should be through the chain, to optimize the connection between the column articles, so that you can better activate the article, do not put the article into the doghouse, do not let them impinging, the solution is very simple, get a no column restrictions of the "hottest article", "Recommended articles", This is not only good for optimization, but also can effectively improve PV.

12: Article title same, sounds very small pediatrics? Many people have made this mistake, the intention is good: "In order to tidy, in order to let visitors understand the site", the whole page is "Welcome to visit the * * * station, the site for * * *, to provide * * *, Built-in * * *, in fact, this is very harmful to rank In case the search engine thinks that your site is all duplicate content, the consequences are known. Rather than write the title, it is better not to write! It is best to write the title with the name of the article, plus a keyword.

13:. Stack keywords: in the site's meta tags repeatedly put the same keyword or express the same meaning of different ways, this will be the search engine that is intentionally piling up keywords as garbage. You have to avoid this behavior that might hurt your search rankings.

14: Ignore ALT Tags: don't forget to use ALT tags on your page picture. You can fill in the relevant keywords in your ALT tag. This is more friendly to search spiders.

Using frames: Avoid using frames to invoke different pages, which affect not only the print and navigation functions of the site, but also the search engine does not index frames.

16: Redirect: Redirection will change the user's access to the destination address, and the search engine will think you are trying to cheat. Try to avoid doing this, and if you do, you can do it in a safe way with "301 redirects." [Tips to learn more about 301 redirects, you are recommended to read two articles: The significance of 301 redirects (http://www.xutaoblog.com/post5/20100122597.html) and the method of doing 301 redirects (http:// www.xutaoblog.com/post4/20100122306.html)]

17: Camouflage: Camouflage refers to the use of some technology to enable visitors and search spiders to see different page effects (such as text or links with the background color settings). You should avoid this behavior because most search engines are strongly prohibited from doing so.

18: Excessive optimization: Excessive optimization indicates that your site is designed for search engines rather than for users. Now the search engine has been able to detect whether it is too optimized, which will reduce your search rankings.

Summary: This article is a bit long, no patience to see friends can put into the favorites. When doing SEO, there is one of the most common: lack of sufficient patience. SEO work requires patience, and you must wait patiently for several months after optimization. Once you have used the standard technology to optimize your site more patiently, you will see the results you expect. If you do not have the patience to see such a lengthy article similar to this article, then old Xu think you also have no patience to do SEO.

This article for the old Xu meticulous finishing, starting address Xutao SEO Blog: http://www.xutaoblog.com/(reprint please keep)