A friend of the net should quit the stage of history

You haven't been to Renren for a long time, are you forgetting to have a friend net?

A few days ago, a friend of mine resolutely to quit the network of friends, because it's been a long time, but will occasionally receive from friends online strangers to add friends information, as the sister of the girl, has not been around a few people playing friends network, we all take the mobile phone on the Q, or play space "say", or micro-letter friend Circle, Who still on the computer to play Friends network Ah! OK, finally found a friend net Exit button, found that after the withdrawal of the class to quit the network of friends, toss a half-day finally quit, the world quiet.

As a like thinking of the cock silk, I have been thinking why no one to play friends network, friends from the network from the online to date, in addition to that circle stunning one, let people find some never contacted the old classmate, it seems to have been very dim very low-key. I instantly incarnation as a cock silk observer, after a few inflow analysis, I think the friend net is to should quit the stage of history.

The reason is three points.

Reason one: First said Tencent's three types of products, friends of the net belongs to not want to clear hastily on the line of the sniper-type products, now the school has fallen, friends Network sniper task has been completed.

This cock Silk Observer believes that Tencent, as one of the big three in the product, can be divided into three categories:

The first category is the ideal level/strategic level products, social products, representative products have QQ, QQ space, Tencent Network, micro-letter, Q Shadow, small Q robot. Tencent can be the giant today, can challenge operators, to win the support of so many netizens, with these products closely related to, as a user, so many years of free trial QQ, micro-letter such excellent social products, can see Tencent live show small Q robot Such a future-class products and dreams, this moment, We admire and love Tencent. This kind of product typical characteristic is, the most value user experience, the user stickiness is strong, the money is often ranked second.

The second category is the Sniper class/defensive class products, the typical representative is friends net, Tencent Weibo. To be honest, when the line was online, the network of Friends is like the net. The role of such products is to prevent rivals from threatening Tencent's strategic core business, because Ma is always worried about subversion. Typical characteristics of such products are often ranked industry second, there is a strong and at that time the popular and market-bullish competitors, often a loss of business.

This type of product is often awkward, is not valued internally and is suppressed outside.

The third category is the product to make money, the most important representative is the game. Tencent Q1 earnings show games accounted for 55% of total revenue.

Open today's Ma family to become the richest news commentary, the game business is the most miserable Tencent, because Tencent's users are too many teenagers. But in fact, most of the domestic large internet companies do games, Sina also want to do, just do bad.

Obviously, the friend net is such a defensive product. Looking back on the scene, Renren every day shouting and advertised "China's Facebook", incredibly still borrow the East wind of Facebook to the listing, in this emergency, has always been known for the efficiency of Tencent a nervous excitement on the launch of such a "imitation school" products.

Unfortunately, relying on fake happy net to intercept the Chen a boat, is not a dream has the pursuit of aspiring people, no Wang this idealist, Renren in the impatience of the failure to do a good job in the rush to lose the user experience, without users, Renren net even the last point of "sister" the role has been lost.

Everyone was Chen brought to the ditch, friend net of the sniper task will naturally end.

Reason two: Tencent has QQ space and micro-letter two major artifacts, but also invested in happy NET, friends network function is identical, no existing value

As the previous analysis, it is because the network is a friend Tencent Impulse results, the first product to analyze his positioning, function and role, when the big guy calm down, found that this thing and QQ space in addition to the interface, the user function is too similar.

Imagine Gui users have QQ and QQ space, when the big guy in the QQ space This "room" is full of excitement, the waiter to tell you that there is a room than this more fun, because the waiter tips to tell very frequently, so at that time a large number of users to experience the next call " Friend net "new room. Big guy after playing for a while, found that "friend net" this room and "QQ space" in addition to some different decoration, function no different, not all social? Why do I have to socialize with a group of friends in two rooms?

So, slowly, we return to QQ space this room to go, because QQ friends are in this room to play.

Later, Tencent has invested in happy net, at this time, we are more unworthy of the meaning of the network of Friends what is.

Reason three: The advent of mobile social era, micro-letter, QQ space and mobile phone QQ have boarded the ship, friends seem to have been Tencent, industry and users have forgotten.

There is no doubt that micro-letter Tencent Mobile Internet is the first ticket, and then QQ QQ space and rapid follow-up, because the products do do well, and their respective division of labor slightly different, so the three applications are mixed very well. Micro-letter Chat voice, see friends Circle, shake a shake, high-end users can also play their own public accounts, in the future may be replaced by mobile phone card direct call; QQ space is and old classmates old friends to maintain the feelings of a good place, you do not see the "say" is how the popularity of the bursting of the mobile phone QQ from needless to say, mobile QQ Whether it is small talk also said the work is essential.

Stop,stop, pause, where's the friend net? Yes, a friend of the net was big to forget, because whether it is Tencent or industry experts or ordinary users, Tencent, the three mobile social applications, it can not find a friend of the survival of the gap, or that sentence, friends network does not exist the meaning and value.

Comprehensive above, friend net, it is time to exit the stage of history.

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