A new wave to say farewell to the ivory tower

This is an era of innovation, for the design industry is no exception, the new wave of waves design is taking place. Get rid of the price, than the specifications, compared to the efficiency of the manufacturing thinking, a new generation of designers farewell to the ivory tower of painting, with people-oriented intention, to join the user experience design, service design and social design, from the consumer process, to explore the possibility of solving problems, the road of the next wave of design will bring a different experience.

I believe many people have such experience, see the train is about to arrive, hand carrying a large packet of luggage, not very easy to empty out a hand, pick up the ticket after clear shift, directly to the ticket into the check gate, then sounded warning tone, suddenly told you to put it again. Impatient, you try to back and forth several times, or by the gate abruptly refused to go out, until the high-speed rail service staff really do not see, come over to help you turn over the ticket, just smooth through the gate, finally resolve the disaster.

Trend One: User experience design

On the high speed rail, you look at the ticket on the start, writing "Back toward the entrance of the ticket" a few characters, the heart felt annoyed and ashamed, want to say that they are so stupid, how did not see the ticket printed on the "back towards the entrance of the ticket" characters. Wait a minute! Don't be too quick to blame yourself, that's because the user experience design of the ticket (user experience, abbreviated as UX) is out of the question.

"Designers know too much, but they know too little. They know too much about technology, but they know too little about how other people live. Words, a contemporary cognitive psychologist Donald Norman, says the main reason for the "bad use" of products is that designers are not close to users to solve problems they encounter in their lives.

What is the user experience? Simply put, it is in the consumer's position to create a good interactive experience of people and products. "Good UX designers must know how to play empathy and insight," says Chen Wengang, executive director of the Taiwan User Experience Design Association, and AJA Creative, who works with experience in creative design.

To get rid of old ideas that were more than specification, performance, or CP value, a new generation of designers began to go to the front of the market, listen carefully to the needs of consumers, observe every aspect of the consumer's journey, and develop products from the perspective of user experience. And this is the Taiwan Science and technology industry after the industry, again faced with the design of the issue, but also determine the product "not easy to use" the success or failure of the key.

User Experience Design: As long as the easy card placed in the induction zone, about 3 seconds to wait, take the lights will flicker, notify users can take the car, use up quite intuitive convenience.

Trend Two: Service design

"We can install the automatic service station on the first floor!" Scene conversion to Songshan Tobacco Factory fifth, dozens of students are busy dismantling the flowchart, painting every aspect of the service, the city government office building taken photos, a Zhang set on the back plate, in the yellow label paper to observe the problem points. They discuss and agitate their ideas enthusiastically, trying to make a solution.

Interestingly, the true identity of the group is actually a civil servant of the Taipei municipal government who voluntarily leaves the desk and acts as a general citizen of the city, returning to the field of daily work, attempting to improve the public service process through service design.

Not only the public agencies, including catering, finance, restaurants, medical services, all can be through the service design, to create a fresh consumer journey. However, the current Taiwanese society is always emphasizing how to "sell products", most restaurant owners try to end the "vulgar and big bowl" dishes, the financial insurance industry all the time to sell products to people, only in the product is willing to put into the design, and do not know the service to be through the design to improve value

According to the statistics of the main office of the Executive Yuan in 2011, the value of services created by the service industry accounted for 60.7% of the total GDP, which shows that Taiwan has gradually transformed itself from the past manufacturing sector into a service economy era. But most people underestimate the value of service, and service design is the tool we get rid of.

"The first step is to take your service as a product," the first proposed service design, Germany, Cologne University of Applied Science and technology Birgit Mager to encourage enterprises, first of all to the service as a product, but also to set a clear target consumers, price separation, sales strategy. Then take the consumption journey as the starting point to create a good (useful), applicable (usable), efficient (efficient), and differentiation (different) experience.

Service Design: In addition to the on-site Kiosk automatic service machine, the public can also download Ubike app registered members, but also can be used in advance mobile phone search vehicles and parking spaces, so that rental bicycles become easier.

Trend Three: Social design

Back to the design of the original intention, is to solve the problem. The Social design concept, designed for the "other 90%", argues that design should not only satisfy the rich at the top of the pyramid, but should help the majority who cannot afford the design costs. In particular, the 1 billion poor, who live less than 2 dollars a day, are designed to solve the problems of health, health care, education and safety, and to reverse their fate.

In many backward countries, there have been many cases of social design. For example, millions of of African women travel long distances to fetch water, with buckets overhead. In order to solve their waste of time and easy to hurt the body of the problem, the designer invented the Q-drum round bucket, the middle of a hole can be worn rope, the way to pull can easily roll bucket, greatly solve the problem of water intake for African residents.

"You start to rethink, what is your role? can design contribute to society?" Liu Wei Pang, director of the Taipei Cultural Bureau, for example, many designers through social design, empowering (empower) to specific groups to solve the problems faced by society. Like architects Hsieh to the Nantou earthquake area, advocated the concept of "building together", to simplify the construction technology, reduce construction costs, help the victims themselves build houses, restore the right to live.

"If you are still drawing beautifully and drawing quickly, the mainland has already won us!" Cherongya mentioned that Taiwan has become a big country in life, people in department stores, restaurants, restaurants and other places, to cultivate enough feelings and observation, which is the Taiwan design industry's competitive advantage. Designers should focus on service and experience, provide a good life plan, there is the opportunity to build a defensive line, so that Taiwan's design to maintain the leading position.

Social design: In order to solve the problem of short-distance Transportation, Taipei City's leisurely travel card can not only take the MRT, but also borrow ubike to implement the goal of green traffic.