A pancake shop with internet genes

My name is Cheong Chang, the capital of the main pancake shop boss, we are indeed a pancake shop with internet genes, and sometimes we are talking about how to succeed in entrepreneurship, do not ask what entrepreneurship can bring, first of all, what do you pay for entrepreneurship. You'll have to work really hard to be practical.

Our shop is relatively small, the operating area is 20 flat, 13 seats, now has expanded to 16 seats, if you have been to the international trade, you will find this place is more difficult, we are indeed a small number of people do not pay attention to the place, our products are pancakes, tofu brain, we added noodles and spicy soup. We change your product structure according to the customer's demand, because the female is many, therefore makes the pumpkin soup. At the beginning of our boss is served as a food delivery work, the beginning is to use Mercedes-Benz to send takeout, because the car is their own home, and then the people near the international trade watch very strange, your home with Mercedes-Benz to send pancakes. The Internet to do marketing can not spend money, as long as the contrast effect came out.

We are updating our takeout equipment, we are using such a car, is renovating four new stores, hope that 2015 can buy this car, our biggest feature is in line, just opened the time, it is cold winter, this photo is unique because Saturday, trade near the Saturday is dead city, That hotel one months sales can only count 22 days, our family 32 days, this is relying on the Internet tools to solve the most practical way. We have also changed the rules of pancake Tang, which we now sell to two o'clock in the morning. Many people line up for pancakes in the middle of the night.

We do a lot of activities, our micro-blog marketing is doing a good job, we have a small shop is very fun, Micro Bo marketing work is a micro-blog, the first activity to a free pancake, last year, said the boss male male and female kiss you send? I said to send, is six women, is to eat pancakes.

Last year's 11 holiday eight days to do salted duck eggs, I hope that a long holiday has a clear 0 enjoy leisure, we black rice bean paste is half-price, but also the whole translation of Obama's speech Weibo.

I love Manchester United, as long as I'm wearing United's skill to send a pancake. Heartily, Spider-Man to send meal dressed as Superman, Spider-Man appearance, you want to play to play, often in a variety of ways to humiliate themselves so that customers happy.

We are famous for the parking strategy, we can not change the status of this street, we can only treat things as a customer experience One ring, the first is law-abiding parking, nearby there are three car parks, not willing to open the double flash, I hope to do our best to plug things, to the Huang Taigi pancakes are open trunk (laugh).

Make pancakes, to pass a beautiful thing, today my society is a green desert, see a lot of seemingly interesting, there is no interesting diversity, although we are selling pancakes, we also want to do a bit of fun, this is my family and my wife's five anniversary celebration, customers are Weibo fans, we ask to be fitted to attend. What night is more fun, this is the first time to do relatively large more than 100 people, many people like to participate in such activities, we continue to do, July 28 made a Huang Taigi pancake anniversary celebration, got the brand sponsorship, home urgent send, poor travel nets, go out to ask are my sponsor, They thought it would be fun to tie Huang Taigi pancakes.

As pictured, the pancake shop site said Crosstalk, the whole of a street is full, we have lectures and various activities, played late, this is the first event only two hundred or three hundred people, hope that the two-year celebration has 1000 people of scale.

Our business area is 20 square meters, an average of one square meter can be sold to 350,000, equal to 56,000 U.S. dollars, the future with the size of our store growth, hope that the Internet today under the system, we go to make a pancake shop to change the past play. Today, we're going to open the store in a very rich place. The eye sees to go in, the sensory recognition becomes the information recognition, this is the electricity merchant changed the information flow, everybody goes to the Huang Taigi pancake before is the net has already seen me, therefore the sensory recognition becomes the information recognition or is a Huang Taigi pancake to live to now the biggest reason.

We only have one external window that is Weibo, is a person's own reply, no marketing team, the first is who, we know a boss he often do very strange things, he is lost, in the ADB to play stewardess to carry out services, it is not necessary to spend money, we have done all the marketing without the topic, Because everyone is interested in the topic, the third is that others give me money, the first brand spokesperson. I am a curious person in the world, I have a study of aliens, prehistoric civilization, I went to Washington in early May to participate in the global alien revelation. I've been broadcasting live on Weibo. China has a famous microblog that is all about the Huang Taigi pancakes that were forwarded to me.

If it's marketing, today all social media marketing, that is, people's marketing let consumers face is a person, this person is interested, is a real hobby, is flesh and blood, and put into practice when it moved, they feel that the best way to support the boss is to support Huang Taigi pancake.

Every 90% of my tweets will be answered, and although we don't have a lot of talk per day, we want everyone to be a good sense of being. Today Weibo rumors flooded, because people like to turn, really want to do the solar system Micro Bo is very difficult, requirements of the creation of the team or creative people have a very good accumulation, suggest micro Bo is to do black hole type of things, your product good to let consumers, we have a lot of values want to share with you, why we run to sell pancakes, We're going to make it clear that we're doing the sun-type microblogging to talk about what we can talk about, want to express the point of view of their own writing, I write every day a Heart sutra, Chong boss heart through I would also like to eat Huang Taigi, marketing is to strike your heart, these people like our brand is brain residue powder. Black hole Marketing is your product OK this is to share my eating, the parents put the pancake and the child together to explain my pancake is very reassuring. As pictured, a lot of different eating habits.

You have a spokesperson for a marketing brand, you can dig up a lot of content, we are encouraging you to tweet, there are WiFi, there are a lot of fun things to have a lot of details, this is the consumers themselves, a variety of details, the girl said washing clothes to eat Huang Taigi, one hours with live to eat Huang Taigi process, This is the key to doing social media marketing today.

The inspiration is very good, our door has a small trojan, put to the door not more than 15 minutes someone rode up, even appeared to clap nine Zhang Bo, Huang Taigi everywhere is let you send micro bo trap, you let others share, you want to give him an inspiration, Micro Bo marketing is the heart to talk about your things. We are not to and for our consumers, winter six o'clock in the morning driving out of the photo, I was very hard, I close the door at night I eat, there is a person sent a micro Bo, he is very tired, quiet lighting, quiet waiting, silently patronize is the best support for the boss. He didn't think I was a businessman and I was going to serve him, and this is my consumer. Point to 2450 Yuan of the company, the company also ordered a single 4650 yuan, he is afraid of the champions do not take away, one day I received the phone Baidu, Baidu points 3700 yuan, now Baidu added to more than 5,000.

The watch we sent to our table, Deloitte said how to get them to take the spotlight, the result is the executive meeting began to eat our pancakes.

The most exaggerated is the director of LG Electronic Finance, he ate half a year the result is resigned, he now 50 years old to do a restaurant. Do not want to marketing first to forget the marketing, what to do, not to see Formalism is the belief doctrine, in the end why to do this thing, our belief is that all the pizza is a tiger, soy sauce should be inherited. My dream, I hope to bring the children to our first shop, I hope this store can stay for 20 years, when we harvest support, we know that our beliefs have been accepted by some people, will slowly be accepted by more people, because some people believe that our beliefs.

After the media power came, the capital economy reported that this is a financial program, a variety of media, CCTV and Xinhua. Influence big celebrities. I started to officially share ideas about Huang Taigi, Sina Weibo marketing conference, the catering industry is never going to, I only appear in the Internet, this is the summit of Guangzhou, Baidu, recently the World August 22, I was on behalf of the whole Chinese food industry I was speaking time only 10 minutes, Li put me in the first half. The Yangtze and Central Europe are going to teach everyone how to sell pancakes.

The second is small business ambition, today the internet has nothing sophisticated, after five years in the world there is no concept of O2O, the Internet is not a resource, today is to how the Internet training and learning in the past to the traditional industry to do the transformation, the Internet's thinking is all connected, Today will not think of a sale of pancakes and Baidu have any relationship, today is related to the relationship is very large, we can mind the world.

    As pictured, take a picture and cool yourself. Huang Taigi Future of all the video recordings of their exclusive shoot, two people do now do 40 people, this year to expand to 300 people, the Pancake Corps are the third, our staff 92 to do noodles, 92 Hebei to the figure, we use their own staff to speak, almost without spending money. We hope that China's economy will be transformed we want to do the service industry, the first thing to change is the heart of a long-standing weakness, we are low value to the service staff, always feel that this kind of work is looked down on, today to change the status quo, so that everyone is a hero pancake, have to let people willing to do services, Marketing to forget marketing, he said to Huang Taigi, he said not only micro-bo marketing good. As long as the product is done well, the service itself is marketing. The marketing thing should be forgotten. This era is not the past era, today is the mobile Internet era, representing the actual area of the store is infinite, all the people who hold mobile phones can find micro Bo are potential customers, customers are also unlimited, today the internet has been doing is to change the time space changes, Today Weibo is already in service, through the time and space restrictions, the future of fast food is an ATM machine. Must this simple thing be in the form of a line? The future of Baidu search Huang Taigi can be directly under a single, you can use a variety of means, the need to take out the pre-sale experience, today to do the pre-sale experience picked out is the electricity quotient, we think that the future of fast-food restaurants as long as there is a kitchen behind the ATM can open the door. Hope that one day Huang Taigi will be able to go public, listing money is not important, important is historic, when we were invaded by American culture in the 30, China can finally culture prosperity. This year China has entered a new renaissance, their needs become worship not fawning, this year LV's design director no longer do have a logo package, the Chinese have changed, this is today's trend, return to the trend of rational consumption, we should do is to do the Chinese basic section, China's soy sauce to sell to the United States, if one day the real dream is 30 years after KFC, McDonald's opened here, how many home to the United States to open Huang Taigi. A Huang Taigi a small shop with only 13 seats so there's no product threshold, get so much attention today, we also completed the first round of angel investment, rely on the belief that Chinese culture is able to go out, the ancestors of the line out of the champion, today's Huang Taigi success and not successful description of the line of the champion, This is the most basic element of the Chinese dream.

We compare ourselves with apples, the first logo of Apple is Newton was smashed to the end, our clothes are written on the genius, we have a very good sales experience, we are all in the challenge now seem to be completely beyond the competitors. KFC has nearly 2,500 stores in China, the cost of KFC negotiations is very high, store rents are very low, but the scale is very large, the cost is very low, but even if this is only 800 dollars, I only 20 square meters, it is two hundred or three hundred square meters, today they still do, it is certain that Western fast food must be in China's declining , Today Huang Taigi is very small, but one day ten years in China's market to play China's own traditional fast food world.

It is an honor to have the opportunity today to share with you at today's electric business elite meeting, we also hope that because the entrepreneur can only keep the child's curiosity to do things well, do not care about profit, just think this thing fun I am interested. Today's Alibaba and Baidu are five years after the new state-owned enterprises, there will be such people from here to venture out, because we saw the use of the Internet thinking to transform the traditional industry opportunity is very big. China's 1.3 billion people, the United States, only 2.6 trillion of the population, but people's catering scale is so big, today to do things to find an interest, we can still have a lot of action things, calm some of the action must rely on the internet thinking of their own world.

Thank you very much!