A reflection of the knowledge

　　once Understanding The team's consensus: creating content is the focus of people, it is trying to become social, but also encountered the side effects of social.

At the beginning of 2014, the question and answer community was aware of the problem: which high-quality users have left the know? To this end, someone has to go to the left to know more than 3 months of known celebrities: @keso, @ and vegetable head, @ Sato Humble One, @ xiaoping, @ Lee Kai-fu ... Some people also deleted his personal page. "Some things on the Internet" recommended this article for readers to bring in-depth analysis.

Celebrities are leaving, know what's going on?

The key behind this is that it is the presence of these well-known users that has created a knowledge of today's influence.

A year after Quora was founded, he was born with a focus on reproducing Quora's question-and-answer form, without intending to develop social networking. It carefully open the registration system, from Lee Kai-fu, Lei and other it celebrities, to Yantan, north and other low-key industry experts, have chosen to know as their preferred vocal channels.

The balance in a certain period of tilt, know from the simple operation of the question and answer, transition to the operation of people, here gradually show the atmosphere and clustering effect, the power of opinion leaders is growing. Know that even take the advantage of the completion of the "star" campaign, unearthed a group of unknown online, but can rely on questions and answers to fame, "Knowledge hero", they are the source of excellent content, let the knowledge into a community should be a positive cycle, or even to say, is aware of competitiveness.

Know that in the social road of the more and more smoothly, 3 years of time to netting more than 5 million users, become the most influential virtual knowledge community. Now the stars that it created are deliberately leaving it. This can not help but sigh: the knowledge of achievement and loss is the word social.

So, at this point in life, the story is particularly worth exploring: how does it turn to social operation when it has a perfect overseas template? How big a impact will the departure of a well-known user have on its future?

People are more important than content.

When Quora was born, it was known that founder Zhou Yuan discovered the social potential of the model.

Zhou Yuan believes that Quora has created a new form: it presents the content in a structured manner by answering this pattern (or "unit"), the attendant is social--a few people who don't know each other have a new relationship because they focus on the same problem, and after more content stimulation, the relationship is even lasting.

It seems to me that the questioner is not important, but the problem itself. But the answer after the question has to do with social mechanisms to generate, people to form a concern, will find problems and answers. How to judge the value of an answer? It is also up to the community to vote.

It is understood that the same strategy was used in the initial phase: from "King", Quora founder of Facebook's first CTO, he pulled a group of it opinion leaders, including many of their own geek programmers.

The way to know the team is to send an email to invite friends. In the first two weeks of the line, they invited about 200 users, most of whom were friends or colleagues of the founding team, almost all from the IT Business Circle, many of whom were media or industry commentators, and the coterie began to ask each other. But it is difficult to get the invitation code, it is almost "completely closed" in the initial stage.

Quora also used a trick: opening accounts with Facebook and Twitter amounted to a direct border with social networking sites. But knowing that there is no reference to this, Zhou Yuan's biggest concern is worrying about people in the community, malicious people will spit in the community wantonly and quarrel, if unable to withstand, or even premature death--in the final analysis, this is the natural difference between the social atmosphere between the two countries, the United States is enough formal and professional, and China is spit rampant.

When it is a little bit open registration, until the number of users reached 2000 people, there will be Lei, Kai-Fu Lee and other it celebrities, they contributed to a variety of high-quality answers.

In the future, more and more unfamiliar faces appear, which is accompanied by the possibility of uncontrolled content. Knowing that the team is treading on thin ice, they have reached a consensus at one time: creating content is not the main problem, the biggest focus is on people, as long as they can motivate users to be active, can naturally create content.

Then, the response is to enlarge the user's avatar, the information page to supplement the user's background information, company information, in Sina Weibo and other social media push content, will be the questioner or respondents with background.

The social atmosphere was quickly driven. The more direct change is the home page, the contents of the homepage from each topic under the latest problems, become a show of concern about the latest dynamic information flow. Users can directly see the attention of the question and answer, of course, if the number of attention is less, inadvertently will lead to brush screen.

Know that users are extremely sensitive to this change. Knowing the writer YJ once thought it was a bit like the watercress, but a range of changes made the gap between the two. In the watercress, people rarely follow others, and know that is actively guiding users to take place in social behavior, in the information flow to see a friend of a message, the above mentioned people can be a key concern. It also provides shielding, and everyone who uses social networking sites understands that shielding is an important social activity.

We know that we are beginning to pursue high quality social effects, but the Quora are unchanged. On the Quora, the user's avatar is very small, looking around, the most conspicuous or a variety of questions and answers. The biggest change in Quora is the introduction of the monetary system, encouraging users to consume their own credit values, pushing their own issues of interest, and getting bonus points for revising and sorting problems. It also introduces the value-point tree of the answers to a problem, and can see that Quora is still obsessed with the accumulation of knowledge.

How to make a famous user?

What should be the focus of the community?

It's a matter of knowing what the team is thinking. The media team's advantage is information gathering, knowledge management and the pull of well-known users, but their long-term issue is how to run an unprecedented virtual knowledge community.

There is a question, "What can we do to get people to talk again when there are no questions to ask?" One user replied: Look for "Social node" users to participate.

Know that you have been deliberately strengthening the "social node" type of user. Said is "intentional", in fact, this is the basic skills of Community operators: When Lei, Kai-fu Lee and other industry celebrities actively stationed, do not "use"?

A good start is half the success, and there is a swarm of well-known users who overlap with Sina Weibo. But it's not enough to start exploring other intellectual heroes. With the rise of unfamiliar faces, the topic of knowledge gradually become various, all-encompassing, but also attracted a variety of antecedents, low-key mystery of the question and answer master.

YJ is a well-known writer in a field that, as of April 2014, has more than 20,000 followers and nearly 35,000 approval numbers. Before reaching the 10,000 approval figures, he admitted that he had a sense of achievement every time he was praised. But on the Quora, it is a pity that the cumulative number of approved and thanked has been canceled.

YJ has less than 200 fans on Sina Weibo. He also noticed a detail, know that the page will have ' browsed its page ' of the number of users, some people have a lot of attention, but the amount of browsing is very low, these people in the real life has a halo, but we know that there is no depth to understand them, just attracted attention. He also knows a lot of "theoretically impossible to know" people, he called this form of making friends, "three-view" friends: not only because of the common interest and become a friend, but based on some aspects of consensus or appreciation.

In turn, why does this group of people prefer to know? Because it satisfies one of their basic needs: Everyone needs to sum up the knowledge, insights and experiences in the brain, find a time to write it down quietly, and know the space. The more you are good at what you do, the more you can express it in a more refined language.

At the end of 2012, a larger adjustment was made, a number of users in a field to contribute high-quality answers to the accumulation of weights, get the approval of larger size has a higher weight, easier access to the user's homepage of the flow of information, and their vote on the question can even "to a top ten", The current 5 million users have 3,000 highly weighted users.

If you know what the team expects, social elements and content are inextricably intertwined, and there are ways to mobilize the enthusiasm of well-known users. In the knowledge that they can be thrown to the industry master, to invite them to answer, know that operators will also deliberately find well-known users to consider "whether to put this content into the daily" as "excuse", please the well-known users for their checks or supplementary answers.

In the 2013, knowing the introduction of the column, in the words of Zhou Yuan, its original intention is to give these knowledge heroes to continue to express the space.

We know that we have even set up offline activities for the famous users, and we will discuss the "Round table" on the line for the guests of various meetings. This gives prominent users more opportunities to communicate online or offline.

But Zhou Yuan doesn't want social to become a burden. For example, the well-known user strategy is the product of the blog era, Sina Weibo will play its best, but Zhou Yuan that the attitude of the knowledge is completely different from Sina. In the knowledge, even the famous big shot, if not to ask and answer, no one will "find" themselves. It is known to be a clever feature.

In Zhou Yuan's communication with the "entrepreneurial state" journalist, he even argued that there was a need for a sense of moderation in people's operations: knowing that there was absolutely no way to create an atmosphere in which someone was very bull and invited everyone to worship. And he does not encourage users to make their own versatile, repeated a large number of questions, in his words, to answer the question is a very tired thing, in their own areas of good communication has been very valuable. All social behaviors should naturally arise.

Remember, the primary identity is the tool.

Starting from the end of 2013, some well-known users completely removed the answer to the question, or even completely deleted the personal page, in the user of "well-known users away" statistics, also contains the @ xiaoping, @ Lee Kai-fu and other perennial inactive celebrities.

Their departure brought some side effects. @ Sato is a resident in Europe, proficient in Chinese Japanese, in the knowledge of the style of elegant, with a lot of attention, and even a fan raised such a question: only by knowing the understanding of the @ Sato, feeling in love with him how to do?

After some inexplicable attack on nationality, @ Sato A Delete all the answers, his departure so many users are very sorry, a user in the discussion of related issues sad to answer: and Mr Sato online no chance to meet, after he left know, he may not be with him again.

Why did this group of famous users run away? Zhou Yuan that there are many reasons for this, not just the problem of the product itself. For example, Keso and the first class seem to have been using Weibo for a long time. SNS and other social products, such as Xiaoping, Kai-Fu Lee and other celebrities are busy, and in the knowledge to answer questions need to spend some time to think or argument; the departure of Sato, a high-quality user, he was very sad, that this is mostly due to the knowledge of offensive speech. Back to his initial concerns, spit and malicious abuse, still did not eliminate.

The discussion of the departure of the well-known users, the user presented two views: the idea of a crisis, well-known users to leave the followers feel heartbroken, users and knowledge is becoming apart, and another faction that the value of this product is still, the other people to leave their own irrelevant.

In fact, in the last year or so, many users have shifted their focus to the Daily news, weekly reports, microblogging recommendations, and so on, and they get information on the gap, not in the master station.

Zhou Yuan that it is never a pure social product, its birth and development are based on the tool. In other words, as long as the product meets the user's need to acquire knowledge, it will not be discarded by the user.

In fact, people on the stickiness of social products itself has a cyclical, Zhou Yuan For example, two people chat online, often chatting with no words, and then wait to produce new topics. It is equally true that only when new participants are added and new topics are created to stimulate the debate can we continue to discuss them. When a user answers all aspects of the content in a given field, it inevitably enters a relatively stable situation.

Eventually Zhou Yuan the problem back: The thing to insist on is to continue listening to the voice of the user, continuous improvement, and product improvement to retain each user. Abandon the idea of social supremacy and return to beginner, Avenue to Jane.

Zhou Yuan definition knows

Know

Twitter defines how people and people can be concerned, Facebook defines how people can connect, Google defines a search box to find pages, and Quora defines how people and information can form a concern, and can generate friends from an information node, This type of connection takes into account both people and information, and is a persistent relationship.

The goal is to become an Internet protocol that talks about everything, like the infrastructure of a webmail system, that can precipitate down into a database that is much lower than Google.

Know the Round Table

The world's information on the organization density can be large and small, if very dense will let some people dislike. Knowing the round table is like a larger information container to host them, with organizers, participants, talking about hot topics, and rendering more specific.

Know the Daily News

A lot of users need to read on the phone, not necessarily complicated, can be lighter. The Daily News is to broadcast the good things produced to the whole world, in the future we will ask users to choose good content as a daily newspaper.

Know the column

People need to continue to express the place and the resulting social, in the beginning to comb the structure of the time, we found that the title of the blog and the main text is actually asking themselves. But blogs are not mobile, rely on links to other sites, and by focusing on the system and connectivity to distribute information, knowing that columns can rely on the construction of a traffic system to cycle.

Observers

Chen: Founder of Drip Bo Technology Co

Founder of Cnprog.com, open source community

Zi Junhuan: Founder and CEO of Teambition

TEAMBITION,2013 was founded in Shanghai Jiaotong University to obtain a round of financing of Gobi investment

YJ: A famous writer who knows a field

Working in the IT industry, with more than 20,000 followers, nearly 35,000 approval numbers

Zhongminghao: China investment manager

Once served grand, but also NetEase technology columnist

Spit Groove

How to see the questions and answers and evaluation system?

Chen use of the question and answer form, the mode of open editing, was first created by the 2008 stackoverflow.com, its emergence, in our view is like a representative of the spirit of democracy and justice. And in the form of Web pages, this model is the first to remove the Forum tree menu, not too much content directly presented, followed by the questions and questions are placed in the search box, the user wants to ask questions, there is a match, if there is similar to do not have to mention, in order to do optimization.

Zi Junhuan I think that the issue of late editing is very important, I was in the University of Knowledge management, but I feel that the matter has become an understatement, even as the administrator specifically to do, low participation.

YJ the details are very much in line with China's national conditions, such as the "Thanks" button is a social thing, a man often thanked me for the answer, and "Thank You" is only me and he knows.

Zhongminghao I know the feeling is that it is very "awkward." In the form of question and answer, all the information is strung together, it is really awkward at the beginning. Once accustomed to this form, it is easy to create stickiness, even as a channel to get news.

What are the challenges to know?

Chen know that the current results are due to strong operations, and then the good birth time and the power of the circle of celebrities. At the end of 2008, I imitated stackoverflow.com to create an open source question and answer community Cnprog for Chinese programmers, because it was not a serious operation and finally gave up; But everyone will only according to their own judgment to the general direction of maintenance, and ultimately failed. More interesting is that stackoverflow.com in the early promise not to put ads, not set up the administrator, adhere to a few years later also die, because on the internet is really difficult to become a communist society, so that everyone volunteer unpaid dedication. This is the difficulty of content operations.

Zi Junhuan Many of the most flattering or telling stories of the answer to get a very high number of approval, but rather than the serious answer more popular. Does it worry that its mainstream users will become some time-rich writers who like to write jokes instead of experts who are serious?

YJ in so many imitation Quora products, know is the best, thanks to the early user control and current user management, many early users contributed very valuable content, now look, is Abas. However, the knowledge of the question and answer and evaluation system is not perfect, some people say that the "mechanism" has defeated the "Rule of man", in my opinion, is entirely the rule of men. There have been several large quarrels, such as "The controversy of the Arts and Sciences", the contradictions between old users and new users, and this problem occurs when the number of users increases. And I think the good mechanism does not need human intervention.