A reversal of the ranking of footwear suppliers in the Singles Day

Pat shoe nets surpass competitors ranked first in footwear consumer traffic. At the same time, according to the latest data disclosed, in the Double 11 day, the sale of shoes net deal orders within 10 hours to break through 50,000, 11th the day of sales than last month's total orders.

data shows that from the March shoe network completed the first round of financing conference, platform traffic rose all the way, once more than the Lok Tao Net, ranked as the third shoe consumer industry. The Shoe net Occasion Singles Festival, one stroke beyond the excellent purchase , good music to buy two big giants, completed the reverse attack, the original is "premeditated."

It is understood that, as early as the national Day, the shoe net on the launch of "50 percent special", set off the lowest price for the whole network for the double 11 preheating. Subsequently, the shoe net to offline public relations as a breakthrough, in November 1 small Singles Day through the "Seven fairy whole city delivery sugar" ahead of the campaign, accompanied by the seven fairies in the network of the popular, beat shoes net traffic rose sharply. To the Double 11 day, the shoe network to ensure the lowest price at the same time, holding the "Doomsday singles Party", "seven fairy customer service 24 hours to comfort single cock silk" and a series of activities for the shoe network to bring a large number of new users, but also achieved a pat shoes NET double 11 sales Miracle

As Lok Tao transformation of its own brand, vertical operators are still questioned by the industry. It is understood that from May onwards, good Lok buy flow accounted for a continuous decline, down 40.7%; Similarly, excellent purchase despite the back of Belle, there are people with money, but still difficult to escape the embarrassment of the decline in traffic. Analysts believe that good Tesco and Tesco will focus on the integrated type of electric business platform, resulting in the decline of its independent mall flow, while the entire industry in advertising marketing, the investment gradually reduced, but also to increase the flow of decline.